At a Glance
- Tasks: Create engaging copy for various platforms, from emails to social media and in-store displays.
- Company: Join a feel-good fashion brand with over 55 years of making style accessible.
- Benefits: Enjoy 40% staff discount, extra leave on your birthday, and flexible working patterns.
- Other info: Collaborative environment focused on development and positive change in fashion.
- Why this job: Be the voice of a vibrant brand and unleash your creativity in a supportive team.
- Qualifications: 3+ years as a copywriter, with a passion for fashion and excellent communication skills.
The predicted salary is between 30000 - 40000 £ per year.
We’re the feel-good fashion brand making style accessible and fun for over 55 years, on our website, mobile app and over 300 stores in the UK. By living our values - we play to win, customer obsessed, we are one and it starts with me - we deliver That New Look Feeling for our customers and each other.
The Role: (3 Days In Office)
Writing for an array of touchpoints, from in store to email, editorial and homepage, you’ll be New Look’s go-to wordsmith, making sure our fun, feel-good tone of voice is evident at every turn. You’ll be coming up with lots of creative ideas, turning your pen (or keyboard) to a host of briefs to support our Brand, Trade, Creative and Social teams. In other words, you’ll be writing a lot!
We’re looking for someone who’s as comfortable concepting a seasonal narrative as they are writing a short and snappy caption for social. You’ll be joining a passionate, creative Copy & Content team, so the perfect candidate will have lots of ideas, a can-do attitude and a team spirit.
In turn, we offer a competitive salary, a focus on development and a truly inspiring environment to work in – oh, and not forgetting the discount and 4pm finishes on a Friday.
WHATS IN IT FOR YOU:
- 40% staff discount plus friends & family discounts throughout the year
- Access to our reward platform for external discount and offers
- Virtual GP access for you and your children – it allows you to speak to a doctor at a time and date that suits you
- All employees are covered by our life assurance policy from day one
- Unlock extra leave with our buy more holiday scheme.
- Celebrate YOU! Enjoy an extra paid day off on your birthday each year
- Enhanced maternity, paternity and adoption leave, and shared parental leave (eligible after 2 years’ service).
- Spread the cost of your commute with interest-free season ticket loans
- Do your bit for the environment and save money with our Cycle2Work scheme
What you’ll be doing:
- To provide copy for all creative assets across multichannel touchpoints, including homepage, email, editorial, in-store assets, promos, sale, packaging and social
- Ensure all written copy is on-brand and follows the brand TOV guidelines
- Support the Senior Copywriter and Fashion Editor on creative campaign narratives
- Build key relationships across the business to ensure all other departments are adhering to brand language in all communications
- Writing for and across women’s, men’s, accessories and 915
- Support on defining and articulating our sustainability stance
- Supporting and maintain brand tone of voice in all copy across all touchpoints
- Support the Senior copywriter with idea generation for campaigns, content and concepts
- Writing clear, concise and accurate copy that demonstrates good brand and fashion knowledge, while maintaining the New Look tone of voice
- Create multichannel copy, including but not limited to: campaign strap lines and narratives, editorials, marketing emails, push notifications, app inbox messages, PPC and paid social ads, site furniture, packaging, Instagram stories, Facebook, TikTok and social feed captions, in store POS / windows, tannoy announcements, PR, UX , video, homepages and OOH ads.
- Any ad-hoc duties
Who you are:
- Experience of fashion retail is preferred, with knowledge of fashion language and excellent verbal communication skills
- Minimum 3 years experience in a similar Copywriter role
- Creative copywriter with a strong understanding of SEO, channel-specific nuance and customer journey
- A love for language, spelling and grammar
- Ability to effectively work on multiple projects/tasks of varying complexities, meet deadlines, prioritise and deliver under pressure
- Ability to work at speed when required
- Happy to work to a strict brief, put finishing touches to copy as well as generate ideas
- Excellent written English with editorial awareness and meticulous sub-editing skills
- Impressive knowledge of fashion, seasonal trends, pop culture references, designers and brands
- A positive approach to feedback and excellent communication skills
Why New Look?
We care about you and the planet and believe fashion should be a force for positive change. We celebrate inclusion and diversity in everything we do. We’re proud of our inclusive culture and our talented team members who embrace our shared purpose, behaviours and values. We prioritise development, offering training to support your progression, so you can be your absolute best and achieve your goals. We pride ourselves on being a flexible employer, our colleagues work a range of patterns. If you have a specific pattern in mind, we're keen to discuss this with you in line with the output needed for the role.
StudySmarter Expert Advice🤫
We think this is how you could land Copywriter - Creative (midweight)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for New Look and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like New Look are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with New Look on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at New Look. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Copywriter - Creative (midweight)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit New Look. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of New Look:Show us that you’ve done your homework! In your application, briefly mention what you admire about New Look’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at New Look
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at New Look will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At New Look, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
