At a Glance
- Tasks: Lead analytics strategy for marketing effectiveness and optimise customer engagement.
- Company: Join a feel-good fashion brand with over 55 years of experience.
- Benefits: Enjoy discounts, sample sales, and special offers on various services.
- Other info: Be part of a diverse team that values inclusivity and growth.
- Why this job: Make a real impact by turning data into actionable insights for marketing.
- Qualifications: Experience in marketing analytics, SQL proficiency, and strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
We’re the feel‑good fashion brand making style accessible and fun for over 55 years, on our website, mobile app and over 300 stores in the UK. By living our values – we play to win, customer obsessed, we are one and it starts with me – we deliver That New Look Feeling for our customers and each other. Marketing effectiveness is central to how we drive sustainable, profitable growth at New Look. Paid Media represents significant spend, and alongside CRM we have a wealth of customer data, the opportunity to better measure, target and optimise how we use both is a key focus.
As a Marketing Analytics Manager within Customer, you'll lead our thinking on what's working across the marketing mix and why. From customer segmentation and suppression strategy through to incrementality testing and media effectiveness, you'll bring analytical depth to the decisions that shape how we reach and retain customers.
The Role: (3-month FTC, 2 Days In Office)
What I will need to do:
- Insight & Strategy – Define and own the analytics strategy for marketing effectiveness, building a clear picture of how CRM and Paid Media activity drives customer acquisition, retention and commercial performance, and translating this into actionable recommendations for stakeholders across Marketing and Customer.
- Segmentation & Targeting – Develop and maintain customer segmentation frameworks that power smarter audience selection, suppression and targeting across CRM and Paid Media, working in partnership with Marketing, Customer Analytics and Data Science to ensure the right customers are reached with the right activity.
- Media Effectiveness – Support the measurement and evaluation of Paid Media investment, working towards a clearer understanding of channel contribution and efficiency — including involvement in marketing mix modelling in collaboration with Data Science.
- Reporting & Insight – Own and evolve self‑serve reporting and dashboards for marketing performance using Power BI and Databricks, giving the business trusted, timely visibility of campaign effectiveness and customer behaviour.
- Incrementality & Testing – Design and evaluate incrementality tests and controlled experiments across channels and campaigns, building a robust evidence base for what's genuinely driving performance and informing where spend and effort should be focussed.
- Analytical Leadership – Help set the standard for how insight is produced, communicated and acted on across the marketing analytics remit, supporting the development of analysts within the team and actively building analytical understanding among stakeholders.
- Partnership – Act as the primary analytics partner for CRM and Paid Media teams, influencing decisions on targeting, spend allocation and campaign strategy through clear, evidence‑based insight.
What we’re looking for:
- Solid experience in customer, CRM or marketing analytics, ideally within retail or another consumer‑facing environment, with a track record of turning data into commercial action.
- Confidence with SQL to interrogate large datasets and extract meaningful insight, combined with a solid understanding of segmentation, test design and incrementality measurement.
- Experience designing and delivering clear, self‑serve reporting and dashboards using modern BI tools such as Power BI, ideally with some exposure to cloud data platforms such as Databricks (or similar, e.g. Snowflake, BigQuery).
- A strong grasp of marketing effectiveness concepts including channel measurement, attribution, incrementality and media efficiency and how these connect to broader commercial performance and customer behaviour.
- A confident, clear communicator, able to translate technical analysis into recommendations that land with non‑technical stakeholders and influence decision‑making.
- Comfortable balancing hands‑on analytical delivery with a broader, strategic view of the marketing effectiveness agenda, and happy to share knowledge with junior colleagues and stakeholders alike.
- An interest in retail, fashion and customers, with a genuine motivation to use data to drive more effective, commercially impactful marketing.
What we offer:
- Monthly 25% off privilege vouchers for family and friends to enjoy.
- Quarterly sample sales.
- Season ticket loans.
- Pension plan.
- Special offers on gym memberships, restaurants, holidays, retail vouchers and more.
We’re proud to be an equal opportunities employer that champions a diverse and inclusive culture.
Analytics Manager-FTC employer: New Look
At New Look, we pride ourselves on being a feel-good fashion brand that not only makes style accessible but also fosters a vibrant and inclusive work culture. As an Analytics Manager, you'll benefit from our commitment to employee growth through hands-on experience in a dynamic retail environment, alongside perks like generous discounts, sample sales, and a supportive team atmosphere that values collaboration and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Analytics Manager-FTC
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Analytics Manager-FTC
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at New Look from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at New Look specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at New Look
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at New Look, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show New Look you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure New Look that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for New Look, so think on your feet and don't hesitate to showcase your creativity!
