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- Tasks: Create compelling narratives and deliver integrated PR campaigns for NLA's initiatives.
- Company: Join NLA, London's leading built environment community shaping the city's future.
- Benefits: Enjoy 25 days holiday, wellness initiatives, and a professional development budget.
- Other info: Hybrid work opportunity with a collaborative team focused on innovation and inclusivity.
- Why this job: Make an impact by driving media coverage and engaging with diverse audiences.
- Qualifications: Experience in PR or communications, strong writing skills, and ability to simplify complex topics.
The predicted salary is between 38000 - 44000 £ per year.
NLA is looking for a PR & Campaigns Manager to join our team. This is a hands-on role for a proactive PR and campaigns professional with responsibility for turning NLA’s programme and research into compelling narratives and delivering integrated campaigns that drive media coverage and external visibility.
About NLA
NLA is London’s built environment community, bringing together public and private sector leaders to shape a better city. Through research, events, festivals and year-round programmes, we convene the people delivering London’s future and provide a platform for ideas, debate and collaboration.
About the role
This is a hands-on role for a proactive PR and campaigns professional who can turn NLA’s programme and research into clear, compelling stories that land with media, industry and wider audiences. You will work closely with the Marketing & Communications team to deliver integrated campaigns, with a particular focus on earned media, narrative development and external visibility.
Key Responsibilities
- PR & Media
- Plan and deliver proactive PR activity across NLA’s research, events and wider programme.
- Build and manage relationships with key journalists across national, London and trade media.
- Secure consistent media coverage, commentary and profile opportunities.
- Identify timely hooks to position NLA within wider industry and policy conversations.
- Campaigns & Storytelling
- Work in partnership with the Marketing & Communications Manager to deliver campaigns for major NLA outputs, including research launches and flagship programmes.
- Shape the external narrative and press angles for campaigns, ensuring they resonate beyond NLA’s existing audiences.
- Translate complex built environment and policy topics into clear, engaging stories for wider audiences.
- Contribute to integrated campaigns across media, digital, content and partner channels.
- Research & Policy Communications
- Partner with the Marketing & Communications Manager and research team to support the rollout of research campaigns.
- Lead on PR strategy, media engagement and external narrative development for research outputs.
- Identify compelling angles, headlines and hooks to position NLA’s research within wider industry and policy conversations.
- Support the amplification of NLA’s key policy messages through media and campaign activity.
- Public Engagement & Programme Support
- Lead communications for public-facing initiatives including the London Festival of Architecture and NLA competitions.
- Support wider programme communications, ensuring strong storytelling and audience reach.
- Contribute to growing engagement with broader public audiences.
- Stakeholder & Partner Collaboration
- Work collaboratively across internal teams to ensure aligned messaging and coordinated campaign delivery.
- Support partner amplification by identifying opportunities for joint storytelling and media engagement.
Skills & Experience
- Experience in PR, communications or campaigns (agency or in-house).
- Track record of securing media coverage and working with journalists.
- Experience supporting or delivering campaigns (not just standalone outputs).
- Strong writing and messaging skills.
- Ability to translate complex topics into clear, accessible content.
- Strong organisational skills and ability to manage multiple priorities.
- Experience in the built environment, cities, policy or related sectors.
- Understanding of how communications can support policy influence.
- Experience working on public engagement or city-wide initiatives.
What Success Looks Like
- Increased visibility of NLA across media and industry channels.
- Research and programme outputs supported by clear, consistent narratives.
- Stronger engagement with public-facing initiatives.
- Growing recognition of NLA as a leading voice in the built environment.
Reports to: Associate Director - Marketing and Communications.
Our Values
- Informed: Knowledge and understanding are central to everything we do; we continually build on our knowledge so we can innovate, stay relevant and make an impact.
- Rigorous: We love what we do, take pride in our work and continually strive for excellence—acting, creating and never cutting corners.
- Collaborative: By collaborating we create our best work with colleagues, clients and partners—building transparent, long-lasting relationships that champion diversity and sustainability.
- Responsive: By staying open-minded and attuned to our network we react quickly to opportunities, pushing boundaries and challenging ourselves to improve.
Location: NLA office at The London Centre. Opportunity for hybrid work, minimum 3 days in the office.
Work Pattern: 40 hours per week, Monday – Friday.
Salary: £38,000 to £44,000 dependent on skills and experience.
Benefits: 25 days holiday (+ bank holidays) with uncapped discretionary leave, pension, EAP, Cycle-to-work, wellness initiatives and professional development budget.
Equal Opportunities: We are an equal opportunities employer and welcome applicants from all backgrounds. We celebrate and are committed to creating an inclusive environment for all employees. Adjustments for application or interview process are available on request.
PR & Campaigns Manager employer: New London Awards 2020
Contact Detail:
New London Awards 2020 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR & Campaigns Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work in PR and campaigns. Include case studies of successful projects, media coverage you've secured, and any creative campaigns you've led. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how you can contribute to their goals, especially in terms of storytelling and media engagement. Tailor your responses to show you understand their mission and values.
✨Tip Number 4
Don’t just apply through job boards—head over to our website and apply directly! This shows initiative and gives you a better chance of standing out. Plus, it’s a great way to learn more about our culture and values before you even step into an interview.
We think you need these skills to ace PR & Campaigns Manager
Some tips for your application 🫡
Craft Your Narrative: Just like you'll be doing in the role, make sure your application tells a compelling story about you. Highlight your experiences and achievements in PR and campaigns that align with what NLA is looking for.
Showcase Your Skills: Don’t hold back on showcasing your writing and messaging skills! Use clear and engaging language to demonstrate how you can translate complex topics into accessible content, just as you would in the role.
Tailor Your Application: Make your application specific to NLA. Research their recent projects or campaigns and mention how your experience can contribute to their goals. This shows us you're genuinely interested and proactive!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at New London Awards 2020
✨Know Your NLA
Before the interview, dive deep into NLA’s mission and recent projects. Familiarise yourself with their research outputs and campaigns. This will not only show your genuine interest but also help you tailor your responses to align with their goals.
✨Craft Compelling Narratives
Since storytelling is key for this role, prepare examples of how you've turned complex topics into engaging narratives in your past work. Think about specific campaigns where your storytelling made a difference and be ready to discuss them.
✨Build Media Relationships
Highlight your experience in building relationships with journalists. Be prepared to discuss how you’ve secured media coverage in the past and any strategies you used to engage with the press effectively.
✨Showcase Collaboration Skills
NLA values collaboration, so come equipped with examples of how you've worked with different teams or stakeholders to deliver successful campaigns. Emphasise your ability to align messaging and coordinate efforts across various channels.