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For Companies At a Glance
- Tasks: Drive membership growth through innovative digital marketing campaigns and strategies.
- Company: Join NLA, a leading organisation shaping London's built environment.
- Benefits: Competitive salary, collaborative team, and impactful work in a vibrant sector.
- Why this job: Make a real difference in London’s future while developing your marketing skills.
- Qualifications: Experience with digital marketing tools and a passion for membership growth.
- Other info: Dynamic role with opportunities for personal and professional development.
The predicted salary is between 40000 - 45000 ÂŁ per year.
NLA is the membership organisation for the built environment in London. NLA connects architects, developers, planners, engineers, and public‑sector leaders to shape better cities through insight, learning, and debate. Our membership spans large organisations, individuals, and small practices – all committed to London’s built environment.
About the Role
We’re looking for a Growth Marketing Manager to join our team and drive membership acquisition and retention. This is a hands‑on, performance‑focused role for someone with strong digital marketing skills and a commercial mindset.
What you’ll do:
- Plan and execute digital campaigns to attract new members
- Own the marketing acquisition funnel and support conversion with sales
- Deliver email and digital journeys to boost engagement and retention
- Manage paid campaigns across Google Ads, LinkedIn, Meta
- Track and report on performance metrics including MQLs, conversion rates, and retention
What we’re looking for:
- Hands‑on experience with Google Ads, LinkedIn Campaign Manager, Meta Ads
- Data‑driven approach with a focus on acquisition and retention
- Experience in membership or subscription‑based businesses (desirable)
Shape the future of London’s built environment. Work with a passionate, collaborative team. Make a measurable impact on membership growth and engagement.
Reports to: Associate Director - Marketing and Communications.
How to apply
Applications will close at midday on Friday, 16 January. To apply please follow the link on our recruitment page where you can send your CV and cover letter to Danielle Rowland, Head of Operations. Please note that applications will only be reviewed where cover letters are included. We reserve the right to close applications early if the right candidate is found, so we encourage you to apply as soon as possible.
Growth Marketing Manager employer: New London Awards 2020
Contact Detail:
New London Awards 2020 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager
✨Tip Number 1
Get to know the company inside out! Research NLA's mission and values, and think about how your skills can help shape London's built environment. This will not only boost your confidence but also show them you're genuinely interested.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to digital marketing and membership growth. Think of specific examples from your past experiences that demonstrate your skills in Google Ads and campaign management.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Growth Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Growth Marketing Manager role. Highlight your digital marketing skills and any experience with membership or subscription-based businesses. We want to see how you can drive membership acquisition and retention!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the built environment and how your skills align with our goals. Remember, we only review applications with cover letters, so make it count!
Showcase Your Data-Driven Approach: Since this role is all about performance, be sure to mention any experience you have with tracking metrics like MQLs and conversion rates. We love candidates who can demonstrate a data-driven mindset in their previous roles.
Apply Early!: Don’t wait until the last minute to submit your application. We might close applications early if we find the right candidate, so get your CV and cover letter in as soon as possible through our website!
How to prepare for a job interview at New London Awards 2020
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your digital marketing skills, especially with tools like Google Ads, LinkedIn Campaign Manager, and Meta Ads. Be ready to discuss specific campaigns you've managed and the results they achieved, as this will show your hands-on experience.
✨Understand Membership Dynamics
Since the role focuses on membership acquisition and retention, it’s crucial to understand what drives engagement in membership or subscription-based businesses. Think about how you can apply your knowledge to enhance member experiences and retention strategies.
✨Prepare Performance Metrics Examples
Be prepared to talk about key performance metrics such as MQLs and conversion rates. Have examples ready that demonstrate how you've tracked and reported on these metrics in previous roles, as this will highlight your data-driven approach.
✨Show Your Passion for the Built Environment
Research NLA and its impact on London's built environment. Be ready to express why you're passionate about this sector and how you can contribute to shaping better cities through your marketing efforts. This will help you connect with the team on a deeper level.
