At a Glance
- Tasks: Lead CRM strategy and multi-channel campaigns for top fashion brands.
- Company: Join New Era Cap, a leader in fashion and sportswear.
- Benefits: Enjoy a hybrid work setup, competitive salary, and growth opportunities.
- Other info: Collaborative environment with a focus on innovation and creativity.
- Why this job: Make an impact on customer retention with data-driven marketing strategies.
- Qualifications: Experience in digital marketing and CRM management is essential.
The predicted salary is between 40000 - 50000 £ per year.
New Era Cap is seeking a Senior Performance and Digital Marketing Manager EMEA to own CRM strategy, lifecycle journeys and multi-channel campaigns across the New Era Cap and '47 brands.
The role combines data-driven insights with long-term retention growth in a hybrid setup.
Based at our Milton Keynes Head Office, you will lead email, SMS and push programs, collaborate with Web, Analytics and Creative teams, and partner with Klaviyo for platform optimization.
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EMEA CRM & Lifecycle Lead — Fashion & Sportswear employer: New Era Cap
As a Customer Operations Coordinator in Milton Keynes, you will thrive in a dynamic and supportive work environment that values collaboration and innovation. Our company is committed to employee growth, offering training and development opportunities to enhance your skills while fostering a culture of excellence and customer-centricity. Join us to be part of a team that prioritises meaningful contributions and rewards your dedication with a competitive benefits package.
StudySmarter Expert Advice🤫
We think this is how you could land EMEA CRM & Lifecycle Lead — Fashion & Sportswear
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for New Era Cap and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like New Era Cap are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with New Era Cap on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at New Era Cap. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace EMEA CRM & Lifecycle Lead — Fashion & Sportswear
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit New Era Cap. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of New Era Cap:Show us that you’ve done your homework! In your application, briefly mention what you admire about New Era Cap’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at New Era Cap
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at New Era Cap will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At New Era Cap, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
