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For Companies At a Glance
- Tasks: Lead portfolio strategy and turn shopper insights into impactful business decisions.
- Company: Dynamic FMCG powerhouse with a focus on innovation and growth.
- Benefits: Competitive salary, career development, and a collaborative work environment.
- Why this job: Shape the future of a leading brand and drive real change in the market.
- Qualifications: Experience in FMCG insights, strong analytical skills, and excellent storytelling ability.
- Other info: Join a team that values curiosity and passion for shopper-led growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About the job
Location: London | Full‑Time
Ready to shape the future of a powerhouse FMCG portfolio? We’re looking for a Strategy & Insights Manager who thrives on shopper behaviour, loves cracking commercial puzzles, and gets energised by turning complex data into bold, business‑changing action. This is your chance to lead the portfolio and shopper strategy for Great Britain—driving the direction of packs, pricing, channels, missions, and innovation. You’ll sit at the heart of the business, partnering with Marketing, Sales, Category, and Leadership to champion insight‑led decision making and unlock growth.
If you’re equal parts strategic thinker, insight storyteller, and commercial problem‑solver keep reading.
What You’ll Own
- Build and steer a winning portfolio strategy across channels, missions & packs
- Lead annual portfolio planning and run scenario modelling that shapes big decisions
- Turn insights into smart assortment, pricing, and innovation choices that drive performance
- Elevate the Perfect Sell toolkit with shopper‑led selling stories that win at the shelf
- Become the go‑to expert on missions, decision trees, occasions, and path‑to‑purchase
- Build robust frameworks for conversion, incrementality, and cannibalisation
- Bring insights to life with Sales & Category teams to drive excellence in‑store
Research & Agency Leadership
- Lead partnerships with top shopper data providers
- Design and deliver standout research across pricing, pack optimisation, innovation testing, and category flow
- Define best‑in‑class briefs and methodologies that get to the heart of business questions
Influence & Collaboration
- Align cross‑functional teams around clear priorities and insight‑led strategies
- Drive disciplined project management with clear milestones, actions, and impact
What You Bring
- Proven experience in FMCG/retail insights, category management, or portfolio strategy
- Strong quantitative and analytical skills
- A natural storyteller who can influence at all levels
- Brilliant stakeholder management and project leadership
- Curiosity, confidence, and a passion for shopper‑led growth
What Success Looks Like
- A clear, insight‑led portfolio strategy that delivers sustainable growth
- Breakthrough results in distribution, rate of sale, and NPD performance
- Faster, smarter decisions driven by the insights you unlock
- High‑quality research that fuels future innovation and category leadership
If you're ready to put shopper insight at the centre of big commercial decisions—and you want a role where your thinking genuinely shapes the future - this is your next move.
Strategy & Insights Manager employer: New Chapter
Contact Detail:
New Chapter Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategy & Insights Manager
✨Tip Number 1
Network like a pro! Reach out to people in the FMCG and retail sectors on LinkedIn. Join relevant groups, attend webinars, and don’t be shy about asking for informational interviews. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Prepare for those interviews by diving deep into the company’s portfolio and shopper insights. Show us you understand their products and market position. Bring your A-game with examples of how you’ve turned data into actionable strategies in the past.
✨Tip Number 3
Practice your storytelling skills! You’ll need to convey complex insights in a way that resonates with different stakeholders. We suggest rehearsing your pitch with friends or mentors to get feedback and refine your approach.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s make that connection!
We think you need these skills to ace Strategy & Insights Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Strategy & Insights Manager role. Highlight your experience in FMCG and retail insights, and don’t forget to showcase those analytical skills that we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell your story. Share your passion for shopper behaviour and how you’ve turned insights into action in previous roles. We want to see your personality shine through!
Showcase Your Achievements: When detailing your past experiences, focus on specific achievements that demonstrate your ability to drive growth and influence decisions. Use numbers and examples to make your case stronger—show us what you can do!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen and ready to take the next step with StudySmarter!
How to prepare for a job interview at New Chapter
✨Know Your Data
Dive deep into the data relevant to the FMCG sector. Be prepared to discuss how you’ve used insights to drive decisions in your previous roles. Bring examples of how you've turned complex data into actionable strategies.
✨Master the Art of Storytelling
As a Strategy & Insights Manager, storytelling is key. Practice articulating your insights in a compelling way that resonates with different stakeholders. Think about how you can weave narratives around shopper behaviour and portfolio strategies.
✨Showcase Your Collaboration Skills
This role requires working closely with various teams. Prepare examples of how you’ve successfully collaborated across functions in the past. Highlight your ability to align teams around insight-led strategies and drive project management.
✨Prepare for Scenario Modelling Questions
Expect questions on scenario modelling and portfolio planning. Brush up on your quantitative skills and be ready to discuss how you would approach big decisions based on different scenarios. This will show your analytical prowess and strategic thinking.