At a Glance
- Tasks: Create exciting shopper marketing campaigns and boost brand visibility in stores.
- Company: Fast-growing international FMCG business with ambitious UK expansion plans.
- Benefits: Competitive salary, bonus, benefits, and career development opportunities.
- Other info: Collaborative environment that values creativity and fresh ideas.
- Why this job: Join a dynamic team and make a real impact on well-known brands.
- Qualifications: 5+ years in shopper marketing with strong project management skills.
The predicted salary is between 40500 - 49500 £ per year.
We're working with an exciting, fast-growing international FMCG business that is looking to appoint a talented Shopper Marketing Manager to support its continued growth in the UK market. This is a fantastic opportunity to join an ambitious, brand-led organisation with a strong market presence and exciting plans for further expansion.
As Shopper Marketing Manager, you'll play a pivotal role in bringing the company's brands to life at the point of purchase, developing impactful shopper marketing campaigns, driving in-store visibility and delivering engaging activations across multiple retail channels. Working closely with the Sales and Marketing teams, you'll take ownership of the UK shopper and trade marketing agenda, collaborating with international colleagues to ensure activity is aligned with wider brand and commercial objectives.
This role would suit a commercially minded, creative and hands-on shopper marketing professional who thrives in a fast-paced environment and enjoys seeing their ideas come to life.
Key Responsibilities
- Shopper & Trade Marketing Strategy: Develop and deliver annual shopper marketing and in-store activation plans, translating brand and commercial objectives into impactful campaigns across multiple channels.
- POS Development & Execution: Take ownership of point-of-sale strategy, including the development, production and distribution of engaging materials that maximise brand visibility and shopper engagement.
- In-Store Activation: Plan and execute shopper campaigns, promotional initiatives and trade marketing activities, working closely with commercial teams to maximise impact and drive sales.
- Brand Visibility: Identify opportunities to enhance brand presence across key retail environments, ensuring consistent and effective execution at the point of purchase.
- Events & Experiential Activity: Support the planning and delivery of promotional events, demonstrations, exhibitions and trade shows, ensuring strong brand representation.
- Cross-Functional Collaboration: Partner closely with Sales, Marketing and international teams to align shopper marketing initiatives with wider business priorities.
- Agency & Supplier Management: Build and manage relationships with external agencies, suppliers and production partners to ensure campaigns and materials are delivered effectively.
- Sales Support: Equip commercial teams with the tools, materials and activation plans needed to support customer relationships and deliver successful in-store execution.
We're looking for a proactive, commercially focused individual who combines strong shopper marketing expertise with a genuine passion for building brands. You'll be comfortable taking ownership of projects from concept through to execution, balancing strategic thinking with a hands-on approach.
To be successful, you'll ideally bring:
- At least 5 years' experience in shopper marketing, trade marketing or a closely related role within FMCG.
- A proven track record of developing and delivering successful in-store activation campaigns and POS initiatives.
- A strong understanding of the UK retail landscape and how shopper marketing can influence purchasing decisions.
- Experience working collaboratively with Sales and Marketing teams to deliver commercial objectives.
- Excellent project management and organisational skills, with the ability to manage multiple priorities.
- Experience managing external agencies, suppliers and production partners.
- Strong communication and stakeholder management skills.
- Commercial awareness and confidence managing budgets and campaign expenditure.
- Proficiency in PowerPoint and Excel.
- A full UK driving licence.
- A proactive, solutions-focused mindset and the confidence to work independently.
What's on Offer?
- The opportunity to join a high-growth international FMCG business with ambitious plans for the UK market.
- A highly visible role with genuine ownership of shopper and trade marketing activity.
- The chance to work with established brands and contribute directly to their continued success.
- Close collaboration with experienced commercial and marketing professionals.
- An entrepreneurial, fast-moving environment where creativity, initiative and fresh ideas are encouraged.
- Excellent opportunities to make an impact and develop your career as the business continues to grow.
Shopper Marketing Manager - Sports & Fitness in London employer: New Chapter
Join a dynamic and rapidly expanding consumer brand as a Senior National Account Manager, where you'll thrive in a culture that values innovation and collaboration. With a focus on employee growth, you will have the opportunity to lead key retail partnerships across the UK, driving significant impact while enjoying a supportive environment that encourages professional development. This role offers not only competitive benefits but also the chance to work within an ambitious team dedicated to achieving excellence in the FMCG sector.
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Marketing Manager - Sports & Fitness in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for New Chapter and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like New Chapter are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with New Chapter on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at New Chapter. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Shopper Marketing Manager - Sports & Fitness in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit New Chapter. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of New Chapter:Show us that you’ve done your homework! In your application, briefly mention what you admire about New Chapter’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at New Chapter
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at New Chapter will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At New Chapter, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
