At a Glance
- Tasks: Lead retail sales and drive growth for a purpose-led health brand.
- Company: Exciting emerging wellness brand with ambitious plans.
- Benefits: Ownership, autonomy, and direct access to experienced founders.
- Other info: Fast-paced, entrepreneurial culture with genuine progression opportunities.
- Why this job: Shape a high-growth FMCG brand and make a real impact.
- Qualifications: Proven experience in UK grocery accounts and FMCG background.
The predicted salary is between 60000 - 80000 £ per year.
We're partnering with one of the UK's most exciting emerging wellness brands to hire a Head of Retail Sales at a pivotal stage of growth. This is a rare opportunity to join a purpose‑led challenger brand with strong early momentum, experienced founders, and ambitious plans to scale across UK grocery and retail. The business operates within the fast-growing health & wellness space, creating innovative, science‑backed products designed for modern consumers looking to improve everyday wellbeing.
The Role
This is a hands‑on commercial leadership role for someone who thrives in scaling challenger brands. You’ll lead the UK retail sales agenda — driving new grocery wins, developing strategic retail partnerships, shaping commercial strategy, and building a high‑performing sales function. You’ll work closely with the founders and leadership team, owning key commercial relationships while helping define the next phase of growth.
Key Responsibilities
- Leading Top 4 grocery conversations
- Winning new listings and building long‑term commercial partnerships
- Managing and growing key existing retail and wholesale accounts
- Leading Joint Business Planning with major customers
- Using retailer and market data to drive decision making
- Owning revenue performance, margin delivery and commercial reporting
- Building and developing the sales team as the business scales
- Supporting wider channel growth across foodservice, travel and premium retail
- Managing one direct report (and recruiting more in time)
About You
- Proven experience winning and growing UK grocery accounts
- Strong FMCG background, ideally within challenger brands, food, drink or wellness
- Commercially astute with strong understanding of sustainable growth
- Comfortable operating in fast‑paced scale‑up environments
- Relationship‑led, entrepreneurial and highly self‑sufficient
- Passionate about health, wellness and purpose‑led brands
Why Join?
- Opportunity to shape a high‑growth FMCG brand at a key stage
- Significant ownership and autonomy
- Direct access to experienced founders and leadership
- Genuine progression opportunity as the business scales
- Fast‑moving, entrepreneurial culture with real ambition
If this sounds like you, or someone in your network, I'd love to hear from you!
Head of Sales employer: New Chapter
Join a dynamic and purpose-driven health and wellness FMCG brand as the Head of Retail Sales, where you'll have the unique opportunity to shape the future of a high-growth company. With a fast-paced, entrepreneurial culture and direct access to experienced founders, you will enjoy significant ownership and autonomy in your role, alongside genuine opportunities for progression as the business scales. This is an exciting chance to be part of a team that is passionate about improving everyday wellbeing and making a meaningful impact in the retail space.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Sales
✨Get Your Retail Game On
Start by getting to know the local retail scene. Make a list of stores that align with your vibe and visit them. You'll be surprised at how many job openings come from chatting with staff or managers in-store. Plus, showing that you have a genuine interest in their brand can make you stand out when applying for that full-time role!
✨Join Retail Networks and Forums
Tap into retail-specific communities and forums, whether online or in-person. Platforms like Retail Week or local retail meetups can provide invaluable insights and connections. You never know who might drop a tip about an upcoming job at companies like New Chapter, so don’t miss out on building those relationships!
✨Be Ready for Busy Season Opportunities
Keep your eyes peeled for seasonal hiring windows, especially in the run-up to major shopping periods. Retailers often look for full-time staff to carry through busy times and may even keep you on after the season. Stay proactive by regularly checking in with your favourite retailers about their hiring plans.
✨Show Off Your Customer Service Skills
Retail’s all about customer interactions, so make sure you showcase any relevant experience in your conversations and interviews. Share specific examples of your customer service skills and how they’ve led to positive outcomes. This is your moment to shine when applying to roles at places like New Chapter!
We think you need these skills to ace Head of Sales
Some tips for your application 🫡
Show Off Your Customer Service Skills:In retail, customer service is key! Make sure your CV highlights any experience where you've dealt with customers, whether it’s resolving issues or enhancing the shopping experience. Use concrete examples to demonstrate your problem-solving skills and ability to handle difficult situations with ease.
Tailor Your CV for Retail:When applying for a full-time role like this one at New Chapter, customise your CV to reflect retail-specific buzzwords. Include any relevant skills such as inventory management or visual merchandising, and if you have experience with POS systems, shout about it! This will show you’re serious about joining the retail team.
Craft a Genuine Cover Letter:Don’t just repeat your CV in your cover letter! Use it as a chance to explain why you're excited about the opportunity at New Chapter and how your values align with their brand. Mention specific aspects of the company that resonate with you and let your enthusiasm shine through!
Highlight Your Adaptability:In retail, things can get busy and unpredictable, so demonstrate how adaptable and flexible you are. Share examples of times you've had to adjust your approach on the fly or take on new responsibilities. This will show New Chapter that you’re ready to jump in and contribute right away!
How to prepare for a job interview at New Chapter
✨Show Off Your Customer Service Skills
Retail is all about providing an exceptional customer experience, so be ready to discuss your past customer service stories. We should have examples on hand of how we've handled difficult situations or gone above and beyond to meet a customer's needs. These anecdotes will bring your application to life!
✨Familiarity with Point of Sale Systems
Many retail roles require us to work with Point of Sale (POS) systems, so it's a good idea to brush up on any relevant software you’ve used before. If you’re familiar with systems like Shopify or Square, don’t forget to mention this during the interview. Highlighting technical proficiency can set us apart from other candidates!
✨Understand Product Knowledge
Be prepared to discuss the products that the store sells and how we can contribute to their sales. Showing enthusiasm for the products and a willingness to learn can impress interviewers. We should research popular items or trends in the industry before the interview, so we can speak confidently about them.
✨Be Ready for Role-Playing Scenarios
Many retail interviews include role-playing scenarios where we might have to deal with a difficult customer or upsell a product. Practising these scenarios with a friend or family member can help us feel more comfortable. The key here is to showcase our problem-solving skills and ability to remain calm under pressure!
