At a Glance
- Tasks: Lead retail sales and drive growth for a purpose-led health brand.
- Company: Exciting emerging wellness brand with ambitious plans.
- Benefits: Ownership, autonomy, and direct access to experienced founders.
- Other info: Fast-paced, entrepreneurial culture with genuine progression opportunities.
- Why this job: Shape a high-growth FMCG brand and make a real impact.
- Qualifications: Proven experience in UK grocery accounts and FMCG background.
The predicted salary is between 60000 - 80000 £ per year.
We're partnering with one of the UK's most exciting emerging wellness brands to hire a Head of Retail Sales at a pivotal stage of growth. This is a rare opportunity to join a purpose‑led challenger brand with strong early momentum, experienced founders, and ambitious plans to scale across UK grocery and retail. The business operates within the fast-growing health & wellness space, creating innovative, science‑backed products designed for modern consumers looking to improve everyday wellbeing.
The Role
This is a hands‑on commercial leadership role for someone who thrives in scaling challenger brands. You’ll lead the UK retail sales agenda — driving new grocery wins, developing strategic retail partnerships, shaping commercial strategy, and building a high‑performing sales function. You’ll work closely with the founders and leadership team, owning key commercial relationships while helping define the next phase of growth.
Key Responsibilities
- Leading Top 4 grocery conversations
- Winning new listings and building long‑term commercial partnerships
- Managing and growing key existing retail and wholesale accounts
- Leading Joint Business Planning with major customers
- Using retailer and market data to drive decision making
- Owning revenue performance, margin delivery and commercial reporting
- Building and developing the sales team as the business scales
- Supporting wider channel growth across foodservice, travel and premium retail
- Managing one direct report (and recruiting more in time)
About You
- Proven experience winning and growing UK grocery accounts
- Strong FMCG background, ideally within challenger brands, food, drink or wellness
- Commercially astute with strong understanding of sustainable growth
- Comfortable operating in fast‑paced scale‑up environments
- Relationship‑led, entrepreneurial and highly self‑sufficient
- Passionate about health, wellness and purpose‑led brands
Why Join?
- Opportunity to shape a high‑growth FMCG brand at a key stage
- Significant ownership and autonomy
- Direct access to experienced founders and leadership
- Genuine progression opportunity as the business scales
- Fast‑moving, entrepreneurial culture with real ambition
If this sounds like you, or someone in your network, I'd love to hear from you!
Head of Sales employer: New Chapter
Join a dynamic and rapidly expanding consumer brand as a Senior National Account Manager, where you'll thrive in a culture that values innovation and collaboration. With a focus on employee growth, you will have the opportunity to lead key retail partnerships across the UK, driving significant impact while enjoying a supportive environment that encourages professional development. This role offers not only competitive benefits but also the chance to work within an ambitious team dedicated to achieving excellence in the FMCG sector.
