At a Glance
- Tasks: Lead marketing strategies to scale a thriving health & wellness brand.
- Company: Dynamic D2C health & wellness brand with a founder-led approach.
- Benefits: Competitive salary, opportunity for growth, and a chance to shape the marketing function.
- Other info: Exciting opportunity to lead a small team in a fast-paced environment.
- Why this job: Join a profitable company and make a real impact on its growth journey.
- Qualifications: Experience in scaling D2C brands and strong performance marketing skills.
The predicted salary is between 72000 - 100000 £ per year.
A profitable, founder‑led D2C business in the health & wellness space is hiring its first senior marketing leader. The company is currently generating c.£6m in revenue and investing approximately £2m annually across Meta, Google and TikTok. Marketing is run by the founder, and the business has reached the point where experienced leadership is needed to scale beyond £15m.
The successful candidate will take full ownership of customer acquisition and marketing performance, bringing structure, clarity and accountability to a function that has grown quickly but remains founder‑led. The focus will be on:
- Owning and scaling paid acquisition across core channels
- Building a high‑output creative engine
- Implementing structured testing frameworks
- Driving performance with clear commercial metrics (CAC, LTV, contribution)
- Leading and developing a small in‑house marketing team
The business is profitable and self‑funded, with strong foundations already in place. The opportunity is not about turnaround; it is about scaling what works and building a marketing function designed for the next stage of growth.
This role will suit someone who:
- Has scaled a D2C brand from roughly £5–6m towards £15m+
- Understands creative‑led performance marketing
- Is commercially grounded and data‑literate
- Is comfortable operating in a founder‑led environment
- Balances strategic thinking with hands‑on execution
There is genuine scope to shape the function and grow with the business.
Head of Marketing employer: New Chapter
Join a dynamic and innovative D2C health and wellness brand that is on the cusp of significant growth. As the Head of Marketing, you will be part of a founder-led team that values creativity and data-driven decision-making, offering you the chance to shape the marketing function while enjoying a collaborative work culture. With a focus on employee development and a commitment to scaling successful strategies, this role provides a unique opportunity to make a meaningful impact in a thriving environment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Reach out to people in the health and wellness space, especially those who have experience in D2C brands. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in scaling marketing efforts. This will help you stand out and demonstrate your ability to drive performance.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out directly to companies you admire, like ours, and express your interest in contributing to their growth. You never know what might come of it!
✨Tip Number 4
Stay data-driven! Brush up on your metrics knowledge, especially around CAC and LTV. Being able to speak the language of performance marketing will make you a more attractive candidate for roles like Head of Marketing.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Head of Marketing. Highlight your experience in scaling D2C brands and any specific achievements that align with our focus on customer acquisition and performance metrics.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your understanding of creative-led performance marketing and how you can bring structure and clarity to our marketing function. Be genuine and let your personality come through.
Showcase Your Data Skills:Since we’re all about driving performance with clear commercial metrics, make sure to include examples of how you've used data to inform your marketing strategies. This will show us you're commercially grounded and data-literate.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape our marketing function as we scale.
How to prepare for a job interview at New Chapter
✨Know Your Numbers
Make sure you’re familiar with key metrics like Customer Acquisition Cost (CAC) and Lifetime Value (LTV). Be ready to discuss how you've used these metrics in past roles to drive growth, especially in a D2C context.
✨Showcase Your Creative Edge
Prepare examples of successful campaigns you've led that highlight your creative approach. Since the role involves building a high-output creative engine, demonstrating your ability to blend creativity with performance marketing will set you apart.
✨Understand the Founder’s Vision
Research the company’s founder and their vision for the brand. Being able to articulate how you can align your marketing strategies with their goals will show that you’re not just a fit for the role, but also for the company culture.
✨Be Ready to Lead
Think about your leadership style and how you plan to develop the in-house marketing team. Prepare to discuss your experience in mentoring and leading teams, as this will be crucial in scaling the marketing function effectively.
