UK Sales Manager – Wine

UK Sales Manager – Wine

Stockport Full-Time 36000 - 60000 £ / year (est.) No home office possible
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New Chapter Consulting

At a Glance

  • Tasks: Lead UK sales strategy for a top wine producer, managing key accounts and driving growth.
  • Company: Join a leading international wine producer with a passion for quality and innovation.
  • Benefits: Enjoy remote work, competitive salary, bonuses, and exciting travel opportunities.
  • Why this job: This role offers autonomy, strategic influence, and the chance to expand into European markets.
  • Qualifications: Experience in wine sales, strong commercial instincts, and a proactive approach are essential.
  • Other info: Ideal for those eager to grow within a dynamic, entrepreneurial team.

The predicted salary is between 36000 - 60000 £ per year.

A leading international wine producer is seeking a UK Sales Manager to take full ownership of commercial growth across both the on-trade and off-trade. This is a rare opportunity to step into a strategic, autonomous role with the potential to expand into broader European markets over time.

You’ll be responsible for managing key retail, wholesale, and on-trade accounts while actively opening new doors across grocery, hospitality, and independent channels. The portfolio includes both branded and private label wines, offering scope to influence category strategy and long-term customer development.

Key Responsibilities:
  • Lead the UK and Ireland commercial strategy across both on- and off-trade channels
  • Manage and grow existing customer relationships—retailers, wholesalers, and hospitality operators
  • Identify and convert new business opportunities across national and regional accounts
  • Collaborate with marketing, trade, and logistics teams to ensure seamless execution
  • Track market trends and competitor activity to inform strategy and positioning
Candidate Profile:
  • Proven track record in wine sales, ideally spanning both branded and private label portfolios
  • Deep understanding of the UK on-trade and off-trade market dynamics
  • Strong commercial instincts with experience driving profitable growth
  • Proven business development capability with a record of securing new listings
  • Self-sufficient, proactive, and comfortable operating with autonomy
  • Ambition to grow into broader export responsibilities over time
What’s on Offer:
  • A leadership role within a dynamic and growing international wine business
  • Competitive salary + 15% bonus + car allowance
  • Remote working with flexibility and independence
  • Wine industry perks and travel opportunities
  • Long-term career development, including expansion into new markets
  • A collaborative and entrepreneurial team with a shared passion for wine and partnership

We'd love to hear from you if you’re looking to drive strategic growth in the UK market while laying the foundation for international expansion.

New Chapter Consulting

Contact Detail:

New Chapter Consulting Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land UK Sales Manager – Wine

Tip Number 1

Network within the wine industry by attending trade shows, tastings, and local events. Building relationships with key players can give you insights into potential opportunities and help you stand out as a candidate.

Tip Number 2

Stay updated on market trends and competitor activities in the UK wine sector. This knowledge will not only prepare you for interviews but also demonstrate your commitment to understanding the industry.

Tip Number 3

Consider reaching out to current or former employees of the company to gain insights into their culture and expectations. This can help you tailor your approach and show that you’re genuinely interested in the role.

Tip Number 4

Prepare to discuss specific examples of how you've successfully driven sales growth in previous roles. Highlighting your achievements in both branded and private label wines will make a strong impression during discussions.

We think you need these skills to ace UK Sales Manager – Wine

Proven Sales Experience in the Wine Industry
Strong Understanding of On-Trade and Off-Trade Market Dynamics
Business Development Skills
Account Management
Strategic Thinking
Relationship Building
Market Analysis
Negotiation Skills
Commercial Acumen
Autonomy and Self-Motivation
Collaboration with Cross-Functional Teams
Adaptability to Market Trends
Customer-Centric Approach
Ambition for International Expansion

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your experience in wine sales, particularly focusing on both branded and private label portfolios. Emphasise your track record in managing key accounts and driving profitable growth.

Craft a Compelling Cover Letter: In your cover letter, express your passion for the wine industry and your understanding of the UK market dynamics. Mention specific examples of how you've successfully opened new business opportunities and managed customer relationships.

Showcase Your Strategic Thinking: Demonstrate your ability to develop and execute commercial strategies. Include examples of how you've collaborated with marketing and logistics teams to ensure successful execution of sales initiatives.

Highlight Your Autonomy and Proactivity: Since the role requires self-sufficiency and a proactive approach, provide examples from your previous roles where you took initiative and operated independently to achieve results.

How to prepare for a job interview at New Chapter Consulting

Showcase Your Wine Knowledge

Make sure to brush up on your wine knowledge before the interview. Be prepared to discuss different types of wines, market trends, and your understanding of both branded and private label portfolios. This will demonstrate your passion for the industry and your ability to engage with clients.

Highlight Your Sales Achievements

Prepare specific examples of your past sales successes, particularly in the wine sector. Discuss how you managed key accounts and secured new business opportunities. Quantifying your achievements with numbers can make a strong impact.

Understand the Company’s Market Position

Research the company’s position within the UK wine market. Familiarise yourself with their product portfolio and any recent news or developments. This knowledge will help you tailor your responses and show that you are genuinely interested in the role.

Demonstrate Strategic Thinking

Be ready to discuss your approach to developing commercial strategies. Think about how you would manage existing relationships while also identifying new opportunities. Showing that you can think strategically will align well with the responsibilities of the role.

UK Sales Manager – Wine
New Chapter Consulting
Location: Stockport
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