Regional Sales Manager

Regional Sales Manager

Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead a high-performing sales team and drive commercial success in the drinks industry.
  • Company: Join a globally recognised super-premium drinks portfolio with a strong heritage.
  • Benefits: Competitive salary, career growth opportunities, and the chance to shape strategy.
  • Why this job: Make a real impact in a dynamic market while inspiring a talented team.
  • Qualifications: Proven sales leadership experience and a strong network in the Prestige channel.
  • Other info: Based in London or the South East with access to key venues.

The predicted salary is between 43200 - 72000 £ per year.

Are you a proven sales leader with deep experience in the Prestige On-Trade and Retail channels? This is a unique opportunity to lead a high-performing team and shape the commercial strategy for a globally recognised super-premium drinks portfolio.

The Opportunity

As Regional Sales Manager, you’ll be responsible for driving commercial performance across key prestige venues and retailers, working closely with Marketing, Advocacy and Commercial teams to craft and deliver standout activation plans. You’ll lead a team of five, build trusted partnerships with influential customers, and play a central role in delivering ambitious distribution, volume, and visibility targets.

Key Responsibilities

  • Shape and deliver the Prestige channel strategy across On-Trade and Retail.
  • Set and achieve commercial KPIs, including distribution, pricing and promotional execution.
  • Lead, coach and inspire a team of 5 account managers covering London and the South East.
  • Build strong customer partnerships through exceptional in-trade engagement.
  • Identify and convert growth opportunities within the Prestige channel.
  • Partner cross-functionally to bring brand strategies to life.

What We’re Looking For

  • Strong network and proven track record within the Prestige and Wholesale channels.
  • Demonstrated leadership experience in a commercial sales role.
  • Expertise in super-premium drinks, luxury or lifestyle brands.
  • Confident negotiator with strong commercial and P&L acumen.
  • Exceptional influencing, communication, and relationship-building skills.
  • Must be based in London or the South East, with easy access to key prestige venues.

Why This Role?

You’ll join a world-class premium portfolio with the scale, heritage and ambition to continue growing in the UK. You’ll have the autonomy to shape strategy, inspire a talented team, and make a visible impact in one of the most exciting channels in the drinks industry.

Regional Sales Manager employer: New Chapter Consulting

At New Chapter Consulting, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Regional Sales Manager, you will not only lead a high-performing team but also have access to unparalleled growth opportunities within a globally recognised super-premium drinks portfolio. Our commitment to employee development, coupled with the vibrant atmosphere of London and the South East, makes this an exciting place to build your career while making a significant impact in the industry.
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Contact Detail:

New Chapter Consulting Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Regional Sales Manager

✨Tip Number 1

Network like a pro! Get out there and connect with people in the Prestige and Wholesale channels. Attend industry events, join relevant groups on social media, and don’t be shy to reach out to potential contacts directly. Remember, it’s all about building those relationships!

✨Tip Number 2

Showcase your leadership skills! When you’re chatting with potential employers or networking, share specific examples of how you’ve led teams to success. Highlight your experience in coaching and inspiring others, especially in high-pressure environments.

✨Tip Number 3

Be prepared to discuss your commercial acumen. Brush up on your knowledge of P&L management and be ready to talk about how you’ve driven sales growth in previous roles. Employers love candidates who can demonstrate a solid understanding of business metrics.

✨Tip Number 4

Apply through our website! We’ve got loads of resources to help you nail that interview. Plus, applying directly shows your enthusiasm for the role and gives you a better chance of standing out from the crowd. Let’s get you that dream job!

We think you need these skills to ace Regional Sales Manager

Sales Leadership
Commercial Strategy Development
KPI Setting and Achievement
Team Management
Customer Relationship Management
Negotiation Skills
P&L Acumen
Influencing Skills
Communication Skills
Networking
Market Analysis
Growth Opportunity Identification
Cross-Functional Collaboration
Experience in Prestige and Wholesale Channels
Knowledge of Super-Premium Drinks

Some tips for your application 🫡

Tailor Your CV: Make sure your CV is tailored to the Regional Sales Manager role. Highlight your experience in the Prestige On-Trade and Retail channels, and don’t forget to showcase your leadership skills and commercial achievements.

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about the super-premium drinks sector and how your background makes you the perfect fit for our team. Be genuine and let your personality come through!

Showcase Your Achievements: When detailing your past roles, focus on specific achievements that demonstrate your ability to drive commercial performance. Use numbers and examples to illustrate how you’ve met or exceeded KPIs in previous positions.

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it’s super easy!

How to prepare for a job interview at New Chapter Consulting

✨Know Your Prestige Channels

Make sure you brush up on your knowledge of the Prestige On-Trade and Retail channels. Understand the key players, trends, and challenges in these markets. This will not only show your expertise but also help you engage in meaningful conversations during the interview.

✨Showcase Your Leadership Skills

Prepare examples that highlight your leadership experience, especially in managing teams. Think about specific situations where you inspired or coached your team to achieve commercial KPIs. This will demonstrate your ability to lead and motivate a high-performing team.

✨Demonstrate Commercial Acumen

Be ready to discuss your experience with P&L management and how you've successfully driven sales growth. Prepare to share insights on pricing strategies and promotional execution that have worked for you in the past, as this role requires a strong commercial mindset.

✨Build Rapport with Interviewers

Remember, building relationships is key in this role. Approach the interview as an opportunity to connect with your interviewers. Ask insightful questions about their experiences and the company culture, which will show your genuine interest and help you stand out.

Regional Sales Manager
New Chapter Consulting
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