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For Companies At a Glance
- Tasks: Lead portfolio strategy and shopper insights to drive growth in a dynamic FMCG environment.
- Company: Join a powerhouse FMCG company shaping the future of retail.
- Benefits: Competitive salary, career development, and a chance to influence major business decisions.
- Why this job: Make a real impact by turning shopper insights into bold strategies that drive success.
- Qualifications: Experience in FMCG insights, strong analytical skills, and excellent storytelling abilities.
- Other info: Collaborative culture with opportunities for innovation and personal growth.
The predicted salary is between 36000 - 60000 £ per year.
Location: London | Full-Time
1 Direct Report
Ready to shape the future of a powerhouse FMCG portfolio? We’re looking for a Strategy & Insights Manager who thrives on shopper behaviour, loves cracking commercial puzzles, and gets energised by turning complex data into bold, business-changing action.
This is your chance to lead the portfolio and shopper strategy for Great Britain—driving the direction of packs, pricing, channels, missions, and innovation. You’ll sit at the heart of the business, partnering with Marketing, Sales, Category, and Leadership to champion insight-led decision making and unlock growth.
If you’re equal parts strategic thinker, insight storyteller, and commercial problem-solver… keep reading.
What You’ll Own
- Portfolio Strategy & Growth
- Build and steer a winning portfolio strategy across channels, missions & packs
- Lead annual portfolio planning and run scenario modelling that shapes big decisions
- Turn insights into smart assortment, pricing, and innovation choices that drive performance
- Elevate the Perfect Sell toolkit with shopper-led selling stories that win at the shelf
- Shopper Intelligence & Behaviour
- Become the go-to expert on missions, decision trees, occasions, and path-to-purchase
- Build robust frameworks for conversion, incrementality, and cannibalisation
- Bring insights to life with Sales & Category teams to drive excellence in-store
- Research & Agency Leadership
- Lead partnerships with top shopper data providers
- Design and deliver standout research across pricing, pack optimisation, innovation testing, and category flow
- Define best-in-class briefs and methodologies that get to the heart of business questions
- Influence & Collaboration
- Align cross-functional teams around clear priorities and insight-led strategies
- Turn complex data into simple, sharp, decision-ready stories
- Drive disciplined project management with clear milestones, actions, and impact
What You Bring
- Proven experience in FMCG/retail insights, category management, or portfolio strategy
- Strong quantitative and analytical skills
- A natural storyteller who can influence at all levels
- Brilliant stakeholder management and project leadership
- Curiosity, confidence, and a passion for shopper-led growth
What Success Looks Like
- A clear, insight-led portfolio strategy that delivers sustainable growth
- Breakthrough results in distribution, rate of sale, and NPD performance
- Faster, smarter decisions driven by the insights you unlock
- High-quality research that fuels future innovation and category leadership
If you’re ready to put shopper insight at the centre of big commercial decisions—and you want a role where your thinking genuinely shapes the future—this is your next move.
FMCG Strategy & Insights Manager (Portfolio & Shopper) in London employer: New Chapter Consulting
Contact Detail:
New Chapter Consulting Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land FMCG Strategy & Insights Manager (Portfolio & Shopper) in London
✨Tip Number 1
Network like a pro! Reach out to people in the FMCG industry on LinkedIn or at events. We can’t stress enough how valuable personal connections are when it comes to landing that dream job.
✨Tip Number 2
Prepare for interviews by practising your storytelling skills. We want you to showcase your insights and experiences in a way that captivates your audience. Remember, it’s all about turning complex data into compelling narratives!
✨Tip Number 3
Research the company inside out! Understand their portfolio, shopper behaviour, and recent innovations. This will not only help you in interviews but also show that you’re genuinely interested in shaping their future.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace FMCG Strategy & Insights Manager (Portfolio & Shopper) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the FMCG world. Highlight your experience in portfolio strategy and shopper insights, and don’t forget to sprinkle in some quantifiable achievements that show how you’ve driven growth.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell your story. Use it to showcase your passion for shopper behaviour and how your strategic thinking has led to successful outcomes in previous roles. Keep it engaging and relevant!
Showcase Your Analytical Skills: Since this role is all about turning complex data into actionable insights, make sure to highlight your analytical prowess. Share examples of how you've used data to influence decisions and drive performance in past positions.
Apply Through Our Website: We love seeing applications come through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, it shows us you’re genuinely interested in joining the StudySmarter team.
How to prepare for a job interview at New Chapter Consulting
✨Know Your FMCG Inside Out
Before the interview, dive deep into the FMCG landscape. Familiarise yourself with current trends, key players, and shopper behaviours. This knowledge will not only impress your interviewers but also help you articulate how your insights can drive their portfolio strategy.
✨Master the Art of Storytelling
As a Strategy & Insights Manager, you'll need to turn complex data into compelling narratives. Prepare examples of how you've done this in the past. Think about specific instances where your insights led to significant business decisions or growth—this will showcase your ability to influence at all levels.
✨Showcase Your Analytical Skills
Be ready to discuss your quantitative skills and how you've applied them in real-world scenarios. Bring along examples of scenario modelling or portfolio planning you've conducted. This will demonstrate your capability to handle the analytical demands of the role.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with Marketing, Sales, and Leadership, think of examples where you've successfully aligned cross-functional teams around a common goal. Highlight your stakeholder management skills and how you've driven projects to completion—this will show you're a team player who can lead initiatives.
