At a Glance
- Tasks: Lead growth strategies and own the acquisition and retention processes.
- Company: Fast-growing D2C health and wellness brand with a vibrant culture.
- Benefits: Competitive salary, opportunity to drive significant growth, and a dynamic team environment.
- Other info: Join a team ready to scale from £8m to £15m in two years!
- Why this job: Take charge of a thriving brand and make a real impact on its growth journey.
- Qualifications: Proven D2C growth experience with strong skills in Meta, Instagram, and TikTok.
A UK-based D2C health and wellness brand, currently around £8m in revenue and trading up 30% year on year, is looking for a Head of Growth to own the growth engine end to end.
Marketing has been founder-led up to now, but the infrastructure is already in place: paid social, TikTok, design and dev teams are all up and running. What's missing is someone to take full ownership of acquisition, retention and the growth P&L, and direct that team with real structure and pace.
This role is about:
- Full ownership of acquisition, retention and the growth P&L, not just brand or top-of-funnel activity.
- Directing an existing team rather than building one from scratch: Head of Paid Social, Head of TikTok, a Marketing Assistant, full-time Designer, Developers, a full-time UX Designer running landing page testing, and an outsourced Google Ads function.
- Taking the business from around £8m to £15m within two years, with a five-year ambition of £50m.
- Bringing structure and pace to a business that's already growing fast, without compromising profitability.
Who they're looking for
A genuine D2C growth track record, evidenced rather than claimed. They want to see the numbers: revenue, subscriber or acquisition growth you personally drove, not a team you sat near. Strong specifically across Meta, Instagram and TikTok. Commercially realistic and hands-on, someone who wants to own a P&L, not just set a brand direction.
Background in health, wellness or supplements is a nice-to-have, not essential.
#J-18808-LjbffrHead of Growth employer: New Chapter Consulting
New Chapter Consulting is an exceptional employer, offering a dynamic work culture that fosters creativity and collaboration. With a focus on employee growth, you will have the opportunity to shape the future of a luxury spirit brand while working closely with industry leaders in the vibrant London market. Enjoy competitive benefits and the chance to make a significant impact in the premium on-trade sector.
