At a Glance
- Tasks: Lead a dynamic sales team and build impactful partnerships in the fitness industry.
- Company: Join a global FMCG brand with a passion for sports and fitness.
- Benefits: Excellent salary, bonuses, car allowance, pension, and healthcare.
- Other info: Opportunity for career progression and real influence in a growing channel.
- Why this job: Shape the future of fitness while enjoying a fast-paced, rewarding environment.
- Qualifications: Experience in sales leadership and a passion for fitness is essential.
The predicted salary is between 50000 - 65000 € per year.
Midlands / North / Scotland - Home based contract. Excellent salary, bonus, car / car allowance, pension, healthcare etc.
We’re looking for a Sales Manager to lead our Sport & Fitness channel across the North — someone who understands gym culture, loves commercial wins, and knows that the best partnerships are built somewhere between strategy, personality, and a protein shake. The mission? Make our brand impossible to miss in gyms across the UK. From independent fitness studios to national chains, you’ll lead a team responsible for driving growth, winning new business, and building standout partnerships across the Sport & Fitness world. You won’t just manage accounts. You’ll build momentum.
What you’ll actually be doing:
- Leading a team that knows how to win: You’ll manage and coach a team of Regional Account Executives, helping them grow confidence, capability, and commercial results. This means:
- Supporting and developing your team
- Unlocking strengths and improving performance
- Celebrating wins loudly
- Tackling challenges early
- Creating a culture people genuinely want to be part of
- Growing the Sport & Fitness channel: You’ll work with gyms, fitness operators, and decision-makers to create partnerships that drive visibility, sales, and long-term growth. Your week could include:
- Pitching to a fitness chain
- Reviewing sales performance with your team
- Visiting gyms to spot opportunities in the real world
- Collaborating with marketing on activations
- Building plans that turn insight into action
- Building relationships that actually matter: You’ll spend time with customers understanding what they need, what their members love, and how to create value beyond “just another supplier.” The goal? Partnerships that feel authentic, commercial, and mutually beneficial.
- Staying ahead of the game: You’ll keep a close eye on:
- Fitness trends
- Competitor activity
- Consumer behaviour
- Emerging gym concepts
- Industry shifts
- You probably have a real passion for sports / fitness
- Have experience leading sales teams and hitting targets
- Know how to inspire people without sounding like a motivational poster
- Are commercially sharp and relationship-driven
- Feel comfortable presenting, negotiating, and influencing
- Love fast-paced environments where no two days look the same
- Can analyse performance data and hold a great conversation on a gym floor
- Have a valid UK driving licence and don’t mind life on the road
- Bonus points if you’ve worked in fitness, hospitality, FMCG, or field sales before.
- The chance to shape a fast-growing channel
- The chance to join a global FMCG brand with fantastic progression opportunities
- Leadership responsibility with real influence
- A role that mixes strategy, people, and performance
- A team that wants to win together
- The opportunity to build partnerships with some of the biggest names in fitness
- And yes — visiting gyms will officially count as work.
Basically, if something interesting is happening in fitness, you’ll probably already know about it.
Who you are:
What’s in it for you?
Sales Manager - Independent Gyms - North in England employer: New Chapter Consulting
Join a dynamic and innovative global FMCG brand as a Sales Manager in the Sport & Fitness sector, where you'll lead a passionate team dedicated to driving growth and building meaningful partnerships across independent gyms and national chains. With a strong emphasis on employee development, a vibrant work culture, and the unique opportunity to blend strategy with your love for fitness, this role offers not just a job, but a chance to make a significant impact in the industry while enjoying excellent benefits including a competitive salary, bonus, and healthcare. If you're ready to inspire and be inspired, this is the place for you.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager - Independent Gyms - North in England
✨Tip Number 1
Get to know the gym scene like the back of your hand. Visit local gyms, chat with trainers and members, and understand what makes them tick. This insider knowledge will help you build authentic relationships and spot opportunities that others might miss.
✨Tip Number 2
Don’t just rely on your CV; showcase your personality! When networking or interviewing, let your passion for fitness shine through. Share stories about your experiences in the industry and how you've driven results in previous roles—this will make you memorable.
✨Tip Number 3
Leverage social media to connect with industry leaders and potential partners. Follow fitness influencers, engage with their content, and share your insights. This not only builds your network but also positions you as someone who’s in the know about current trends.
✨Tip Number 4
Apply through our website for a smoother process! It shows you're genuinely interested and gives us a chance to see your application in the best light. Plus, it’s a great way to stay updated on any new opportunities that pop up!
We think you need these skills to ace Sales Manager - Independent Gyms - North in England
Some tips for your application 🫡
Show Your Passion for Fitness:Make sure to highlight your love for sports and fitness in your application. We want to see that you understand gym culture and can connect with our mission to make our brand impossible to miss in gyms across the UK.
Tailor Your Experience:When detailing your experience, focus on your leadership skills and any past successes in sales. We’re looking for someone who can inspire a team and drive growth, so share specific examples of how you've done this before.
Be Authentic:In your written application, let your personality shine through. We value genuine connections, so don’t be afraid to show us who you are and how you build relationships that matter in the fitness world.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape our Sport & Fitness channel.
How to prepare for a job interview at New Chapter Consulting
✨Know Your Gym Culture
Before the interview, dive deep into understanding gym culture and the fitness industry. Familiarise yourself with current trends, popular gym chains, and independent studios in the North. This knowledge will help you connect with the interviewers and demonstrate your passion for the sector.
✨Showcase Your Leadership Style
Prepare to discuss your leadership approach and how you've successfully managed sales teams in the past. Think of specific examples where you've inspired your team, tackled challenges, and celebrated wins. This will show that you’re not just a manager but a leader who can drive results.
✨Be Ready to Pitch
Since the role involves pitching to fitness chains, practice your pitch skills. Prepare a mock pitch for a hypothetical partnership with a gym, highlighting how you would create value and drive growth. This will showcase your ability to think on your feet and your commercial acumen.
✨Engage in Authentic Conversations
During the interview, focus on building rapport with your interviewers. Ask insightful questions about their current partnerships and challenges in the fitness space. This will demonstrate your relationship-driven mindset and your genuine interest in creating authentic connections.
