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- Tasks: Lead strategy and execution for major grocery accounts in the UK.
- Company: Join a market-leading global drinks business with an impressive brand portfolio.
- Benefits: Enjoy flexible hybrid working, generous leave, and lifestyle perks.
- Why this job: This role offers high-impact leadership and a clear pathway to advance your career.
- Qualifications: Seeking experienced FMCG leaders with a track record in managing large teams.
- Other info: Competitive salary with bonuses and a supportive culture that values performance.
The predicted salary is between 84000 - 168000 £ per year.
We’re hiring on behalf of a market-leading global drinks business with an exceptional brand portfolio and deep commercial partnerships across the UK retail landscape. This is a rare opportunity to take ownership of the company’s largest UK channel, leading strategy and delivery across Southern Grocery accounts – including Tesco, Sainsbury’s, Waitrose, Ocado and Majestic. This is not a day-to-day account manager position. It’s a strategic, high-impact leadership post reporting into the Commercial Director – ideal for someone with the commercial edge and ambition to be the next in that role.
- Lead and develop a high-performing grocery sales team
- Own long-term JBP strategy and execution across all major Southern retailers
- Build board-level relationships with key retail partners
- Represent your channel internally, working cross-functionally to shape category and brand strategy
- Bring rigour and commercial excellence to tracking, forecasting, and decision making
We're looking for an experienced FMCG commercial leader with:
- Controller/Channel Director/Sales Director-level experience
- A track record of leading large teams across complex grocery accounts
- Experience in alcohol is a plus, but not essential – what matters most is capability, ambition, and commercial sharpness
100–120k base + 33% bonus ~£7k car allowance, private medical, pension, tech ~ Flexible hybrid working (1–2 office days/month) ~ Generous annual leave, birthday off, early Friday finishes ~ Product allowance and lifestyle perks ~ A supportive, high-trust culture where performance and potential are recognised.
This is a career-defining opportunity to take the lead on the UK’s most commercially significant channel within a high-growth global brand house. If you’re ready to step into a bigger role – or want a clear pathway to Commercial Director – this is your moment.
Contact Detail:
New Chapter Consulting Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Branding
✨Tip Number 1
Network strategically within the FMCG sector, especially with professionals who have experience in grocery accounts. Attend industry events and engage on platforms like LinkedIn to connect with key players in the drinks business.
✨Tip Number 2
Research the specific grocery retailers mentioned in the job description, such as Tesco and Sainsbury’s. Understanding their current strategies and challenges will help you demonstrate your commercial acumen during discussions.
✨Tip Number 3
Prepare to showcase your leadership style and how you've successfully managed large teams in the past. Be ready to discuss specific examples of how you've driven performance and built relationships with retail partners.
✨Tip Number 4
Familiarise yourself with the latest trends in the alcohol market, even if you don't have direct experience. This knowledge can set you apart and show your commitment to understanding the broader context of the role.
We think you need these skills to ace Director of Branding
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of the Director of Branding position. Tailor your application to highlight your strategic leadership experience and ability to manage large teams.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in FMCG and any previous roles that involved managing complex grocery accounts. Use specific examples to demonstrate your commercial acumen and leadership skills.
Showcase Your Achievements: Quantify your achievements in previous roles. For instance, mention how you successfully led a team to increase sales or improve relationships with key retail partners. This will help illustrate your capability and ambition.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your passion for the role and the company. Discuss how your vision aligns with the company's goals and how you can contribute to their success.
How to prepare for a job interview at New Chapter Consulting
✨Understand the Brand Portfolio
Familiarise yourself with the company's brand portfolio and their positioning in the market. Be prepared to discuss how you can leverage these brands to enhance their presence in Southern Grocery accounts.
✨Showcase Leadership Experience
Highlight your experience in leading large teams, especially in complex grocery accounts. Prepare examples of how you've successfully developed high-performing teams and driven strategic initiatives.
✨Build Relationships
Demonstrate your ability to build board-level relationships with key retail partners. Think of specific instances where you've successfully managed stakeholder relationships and how that contributed to business success.
✨Commercial Acumen is Key
Be ready to discuss your approach to tracking, forecasting, and decision-making. Show how your commercial sharpness has led to successful outcomes in previous roles, particularly in FMCG or similar sectors.
