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For Companies At a Glance
- Tasks: Lead the brand's evolution and strategy across all channels in a dynamic fashion environment.
- Company: Join a premium brand known for disrupting the market and expanding into new fashion categories.
- Benefits: Enjoy a full-time role with opportunities for growth in a rapidly evolving SME.
- Why this job: Be part of a visionary team that values creativity, storytelling, and consumer insights.
- Qualifications: Experience in brand leadership within lifestyle or fashion sectors is essential.
- Other info: This role is based in London and offers a chance to shape a growing brand.
The predicted salary is between 43200 - 72000 £ per year.
We’re delighted to be partnering with a premium brand that has built a strong following. Originally known for disrupting the market, the business is now expanding into broader product categories within fashion. They’re looking for a visionary Head of Brand to lead the evolution of their identity; from product strategy and creative storytelling to team leadership and global positioning.
What you’ll do:
- Own and evolve the brand’s vision as it transitions from a single-product disruptor to a multi-category leader.
- Lead brand strategy, creative content, and messaging across all channels (digital, social, PR, and retail).
- Collaborate with product, design, and ecommerce to ensure brand consistency from concept to customer.
- Inspire and grow a high-performing brand and content team.
- Use data and consumer insights to inform storytelling, content direction, and market positioning.
What we’re looking for:
- Experience in brand leadership, ideally in a lifestyle, fashion, or a D2C business.
- Strong track record of growing premium or challenger brands.
- Hands-on, creative and commercially minded.
- A natural storyteller with a feel for content, culture, and what makes consumers tick.
- Someone who thrives in fast-growth environments and can lead from both the strategic and executional level.
Location: London
This is a unique opportunity to work in an SME environment with a rapidly growing brand. Interested in hearing more? Apply now or message us directly for a confidential conversation.
Seniority level: Director
Employment type: Full-time
Job function: Retail, Apparel and Fashion, and Fashion Accessories Manufacturing
Contact Detail:
New Chapter Consulting Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand
✨Tip Number 1
Familiarise yourself with the brand's current identity and recent campaigns. Understanding their unique selling points and how they position themselves in the market will help you articulate your vision for their evolution during discussions.
✨Tip Number 2
Network with professionals in the luxury fashion industry. Attend relevant events or engage on platforms like LinkedIn to connect with individuals who can provide insights into the brand's culture and expectations, which can be invaluable during interviews.
✨Tip Number 3
Prepare to discuss data-driven strategies. Since the role involves using consumer insights to inform storytelling, be ready to share examples of how you've successfully leveraged data in previous roles to enhance brand positioning.
✨Tip Number 4
Showcase your leadership style. As a Head of Brand, you'll need to inspire a team. Think about how you can demonstrate your ability to lead creatively and strategically, perhaps by sharing past experiences where you successfully guided a team through change.
We think you need these skills to ace Head of Brand
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand the brand's current identity and its evolution. Research their product categories, marketing strategies, and recent campaigns to tailor your application accordingly.
Highlight Relevant Experience: In your CV and cover letter, emphasise your experience in brand leadership, particularly in lifestyle or fashion sectors. Provide specific examples of how you've successfully grown brands and led teams.
Showcase Your Storytelling Skills: As a natural storyteller, demonstrate your ability to create compelling narratives. Include examples of past projects where you used data and consumer insights to inform content direction and market positioning.
Tailor Your Application: Customise your application to reflect the job description. Use keywords from the listing, such as 'creative storytelling', 'brand strategy', and 'high-performing team', to ensure your application stands out.
How to prepare for a job interview at New Chapter Consulting Ltd
✨Showcase Your Vision
As a Head of Brand, it's crucial to demonstrate your vision for the brand's evolution. Prepare to discuss how you would transition the brand from a single-product disruptor to a multi-category leader, highlighting your strategic thinking and creativity.
✨Highlight Collaborative Experience
Collaboration is key in this role. Be ready to share examples of how you've successfully worked with product, design, and ecommerce teams to ensure brand consistency. This will show your ability to lead cross-functional teams effectively.
✨Data-Driven Storytelling
The job requires using data and consumer insights to inform storytelling. Prepare to discuss specific instances where you've leveraged data to shape content direction or market positioning, showcasing your analytical skills alongside your creative flair.
✨Demonstrate Leadership Skills
Inspire confidence by discussing your experience in leading high-performing teams. Share examples of how you've motivated and grown a brand and content team, focusing on your hands-on approach and ability to thrive in fast-growth environments.
