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- Tasks: Create and execute exciting marketing strategies for a unique hotel and its new spa.
- Company: Polo Club Hotel, a charming destination in Warwickshire with on-site polo pitches.
- Benefits: Flexible part-time hours, creative environment, and the chance to shape a new spa experience.
- Why this job: Join a passionate team and make a real impact in hospitality marketing.
- Qualifications: Previous marketing experience in hospitality and strong social media skills.
- Other info: Opportunity for growth as the hotel expands and launches new wellness offerings.
The predicted salary is between 20000 - 25000 ÂŁ per year.
Polo Club Hotel, Southam, operated by Focus Hotels Management Group, is seeking to recruit a part-time Hotel Marketing Executive to join its team.
Who are we? Polo Club Hotel is a beautiful 56‑room hotel located in the heart of Southam, Warwickshire, surrounded by rolling countryside and the charming market towns that define this historic region. Southam sits within easy reach of Leamington Spa, Warwick, and the Cotswolds, offering guests a perfect base to explore picturesque villages, scenic walking routes, and centuries of English heritage. What makes Polo Club Hotel truly unique is its own on‑site polo pitches, offering guests a rare opportunity to experience the heritage and excitement of this iconic sport in an authentic countryside setting. This distinctive feature sets the hotel apart as a destination for both leisure and sporting enthusiasts alike. Looking ahead, Polo Club Hotel is excited to be launching a brand‑new spa in Summer 2026. This significant development marks a new chapter for the hotel, enhancing its wellness offering and creating an exceptional guest experience. The spa launch is a key reason for this new role, as the hotel expands its team to support this exciting phase of growth and deliver outstanding service to guests seeking relaxation, rejuvenation, and a countryside escape.
Who you are. Polo Club Hotel is seeking a passionate and driven Marketing Executive eager to take on an exciting challenge within a unique hotel in Warwickshire. The ideal candidate will bring previous marketing experience in hospitality, a strong customer‑focused mindset, and a flair for creative content development, all while demonstrating exceptional attention to detail.
Role Responsibilities
- Shape & Execute Marketing Plans: Collaborate with the hotel team and partner agencies to create and implement effective marketing strategies for all hotel outlets.
- Launch New Spa: Lead the marketing strategy for the launch of our brand‑new spa opening in Summer 2026. Develop and deliver pre‑launch buzz, launch campaigns, and ongoing promotional activity to position the spa as a premier wellness destination in Warwickshire.
- Spa & Wellness Partnerships: Develop relationships with local wellness brands, therapists, fitness instructors, and influencers to support the spa launch and create unique guest experiences and packages.
- Polo & Sporting Experiences Promotion: Promote the hotel’s on‑site polo pitches by creating targeted campaigns, event coverage, and experiential packages that appeal to corporate groups, leisure guests, and sporting enthusiasts.
- Market & Audience Research: Conduct research to understand our audience, stay ahead of trends, and identify growth opportunities.
- Social Media Management: Manage the hotel’s social media accounts (Facebook, Instagram, TikTok, LinkedIn) to build a high‑quality, engaging presence.
- Email Marketing & Database Management: Capture customer data, manage the hotel’s database, and oversee email marketing, automation, and segmentation.
- Promotions & Content: Execute B2B and B2C campaigns across digital and traditional channels, keeping the website up to date with relevant content.
- Website & SEO Optimisation: Support ongoing website improvements, SEO best practices, and landing pages to increase visibility, drive direct bookings, and showcase spa and polo experiences.
- Track & Report Performance: Measure campaign effectiveness to evaluate ROI, brand impact, and identify areas for improvement.
- Events & PR Support: Assist in organising events, PR initiatives, and awards to elevate local brand exposure, including high‑profile activity supporting the spa launch and polo events.
- Reputation Management: Monitor and respond to online reviews across platforms such as Google and TripAdvisor, helping to maintain a strong brand reputation and guest trust.
- Photography & Visual Content Coordination: Organise photo and video shoots to capture the hotel, spa, polo facilities, events, and guest experiences for use across marketing channels.
- Local Community Engagement: Build relationships with local businesses, tourism boards, and event organisers to strengthen the hotel’s presence within Southam and the wider Warwickshire area.
- Package & Revenue Support: Work with the revenue and reservations teams to develop seasonal offers, spa packages, and polo experience packages that drive occupancy and ancillary revenue.
- Brand Consistency & Collateral: Ensure all marketing materials, signage, and guest‑facing collateral reflect brand standards and support the positioning of Polo Club Hotel as a premium countryside destination.
Requirements:
- Proven experience in marketing within hospitality, spa or a similar industry.
- Strong project management, analytical, and research skills.
- A background in social media management, PR, event planning, SEO, email marketing, and automation/scheduling tools.
- Strong communication skills and ability to work cross‑functionally.
- Previous experience in marketing strategy development would be beneficial but not essential.
People
Direct report to Hotel General Manager, with dotted line to Focus Marketing Manager. Working with the Hotel Revenue, Sales, Spa & F&B team to assist in pricing and promotions for all retail outlets within the hotel.
Marketing Executive employer: New Bath Hotel & Spa
Contact Detail:
New Bath Hotel & Spa Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive
✨Tip Number 1
Network like a pro! Get out there and connect with people in the hospitality industry. Attend local events, join relevant groups on social media, and don’t be shy about reaching out to folks at Polo Club Hotel. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, bring examples of your past marketing campaigns or content you've created. This will help them see your flair for creative content development and how you can contribute to their exciting projects.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to Polo Club Hotel and express your interest in the Marketing Executive role. A friendly email or message can go a long way in making a memorable impression.
✨Tip Number 4
Stay updated on trends! Keep an eye on the latest marketing strategies in the hospitality sector. Being knowledgeable about current trends will not only help you in interviews but also show that you're genuinely passionate about the role and ready to hit the ground running.
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for the role shine through! We want to see your love for marketing and hospitality, so share why you're excited about joining Polo Club Hotel and how you can contribute to our unique offerings.
Tailor Your CV: Make sure your CV is tailored to the Marketing Executive role. Highlight relevant experience in hospitality marketing, social media management, and any creative projects you've worked on. We appreciate attention to detail, so keep it neat and professional!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us your story. Use it to explain how your skills align with our needs, especially around launching the new spa and promoting our polo experiences. Be specific about what you can bring to the table!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Polo Club Hotel. Plus, it shows you’re keen to be part of our team!
How to prepare for a job interview at New Bath Hotel & Spa
✨Know Your Audience
Before the interview, research Polo Club Hotel and its unique offerings, especially the upcoming spa launch. Understanding their brand and target audience will help you tailor your responses and demonstrate your genuine interest in the role.
✨Showcase Your Creativity
As a Marketing Executive, creativity is key! Prepare examples of past marketing campaigns you've worked on, particularly those that involved content creation or social media management. Be ready to discuss how you can bring fresh ideas to promote the hotel and its new spa.
✨Prepare for Practical Questions
Expect questions about how you would approach specific marketing challenges, such as launching the new spa or promoting the polo pitches. Think through your strategies in advance, focusing on collaboration with teams and local partnerships to drive engagement.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about the hotel's vision for the spa launch or how they measure the success of their marketing efforts. This shows your enthusiasm and helps you gauge if the role aligns with your career goals.