EMEA Senior Category Merchandising Manager - Lifestyle and Kids
EMEA Senior Category Merchandising Manager - Lifestyle and Kids

EMEA Senior Category Merchandising Manager - Lifestyle and Kids

Warrington Full-Time 48000 - 84000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead the Lifestyle and Kids categories, driving strategy and profitability across EMEA.
  • Company: Join New Balance, a brand empowering communities through sport since 1906.
  • Benefits: Enjoy flexible working hours, hybrid options, and a range of health and wellness perks.
  • Why this job: Be part of a dynamic team shaping the future of lifestyle and kids' footwear.
  • Qualifications: Experience in category management and strong knowledge of EMEA market trends required.
  • Other info: Regular travel across the UK and internationally is part of the role.

The predicted salary is between 48000 - 84000 £ per year.

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

JOB MISSION:

The Senior Category Merchandising Manager, EMEA (Lifestyle and Kids) will be responsible for driving the Lifestyle and Kids footwear categories in EMEA and deliver against the Global Merchandising Key Performance Indexes, Global strategic direction and Regional sales and profitability targets. We are looking for an individual with extensive relevant industry experience who is passionate about driving the category business and leading a dedication team in line with key strategic initiatives.

This role will require regular travel across the UK as well as internationally. We offer hybrid working anda flexibilityto working hours to accommodate for a healthy work life balance.

MAJOR ACCOUNTABILITIES:

  • Create and implement the merchandising strategy for Lifestyle and Kids
  • Develop and update rolling 5-year category plans to hit the regional revenue, profitability and growth targets
  • Develop and maintain a consumer centric pricing strategy aligned to market intelligence
  • Manage the pricing strategy in collaboration with the Finance team in order to deliver on both profitability and brand objectives
  • Implement a DTC first approach
  • Define and implement a clear regional distribution strategy based on an agreed upon hierarchy in close collaboration with the key account and sales teams
  • Define a regional SMU strategy, supporting strategic partners in collaboration with the Channel Merchandising Team and the Product Creation Team
  • Utilise market data and consumer analytics to drive ongoing decision making
  • Deliver against key merchandising metrics – Efficiency, margin, category share, GM%
  • Deliver compelling Go-To- Market plans to the markets
  • Develop and maintain strong relationships with the Global Merchandising and Product teams to ensure that the EMEA market needs are met at key GTM milestones
  • Be the voice of the EMEA region in all milestone meetings
  • Hit all GTMdeadlines regarding range selection, forecasting, pricing
  • Deliver accurate and detailed tools for the EMEA markets to use during sell in
  • Present at monthly meetings and with Key wholesale partners
  • Identify regional product/trend opportunities
  • Conduct market, trend, competitor and consumer research and gain product feedback
  • Build and maintain relationships with EMEA markets and manage effective information flow
  • Lead strategic cross category work streams to address key topics as defined by the Senior Leadership team
  • Manage and develop the Lifestyle team to ensure individual growth and development

REQUIREMENTS FOR SUCCESS:

  • Previous experience in a category specific role
  • European mentality
  • Credible knowledge of EMEA consumer trends and market dynamics
  • Knowledge of EMEA retail environment
  • Demonstrates high initiative, energy, passion, decisiveness, attention to detail, and confidence
  • Strong analytical skills
  • Excellent communication skills
  • Strong interpersonal skills with the ability to work in a cross functional environment.
  • Good technical product knowledge
  • Excellent presentation skills- able to deliver to both small and large groups
  • Excellent knowledge of Microsoft Packages
  • Time management skills
  • Ability to work to tight deadlines to meet all merchandising/development deadlines
  • People management

BENEFITS:

  • Discretionary Bonus Opportunity
  • Private Medical Insurance
  • Dental Scheme
  • Pension Scheme
  • Flexible Working Hours
  • Hybrid working (3 days on-site)
  • 25 days Annual Leave per year
  • Life Insurance
  • On Site Gym
  • Employee Discount
  • Employee Referral Scheme
  • Volunteering Opportunities via NB GivesBack
  • Learning & Development Opportunities
  • Flexibility to work 20 days from anywhere each year
  • Travel Assistance and Insurance when working abroad
  • Wellbeing and Mental Health Benefit (24/7 Employment Assistance Program & Support)

Equal Opportunity Employer:

New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.

If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.

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EMEA Senior Category Merchandising Manager - Lifestyle and Kids employer: New Balance

New Balance is an exceptional employer that champions a culture of innovation and inclusivity, empowering associates to drive positive change in communities. With a strong focus on employee growth, we offer extensive learning and development opportunities, flexible working arrangements, and a comprehensive benefits package including private medical insurance and a discretionary bonus. Our commitment to diversity and well-being ensures that every team member feels valued and supported, making New Balance a truly rewarding place to work.
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Contact Detail:

New Balance Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land EMEA Senior Category Merchandising Manager - Lifestyle and Kids

✨Tip Number 1

Familiarise yourself with the latest trends in the Lifestyle and Kids categories. Understanding current market dynamics and consumer preferences will help you speak confidently about how you can drive category growth during interviews.

✨Tip Number 2

Network with professionals in the merchandising and retail sectors, especially those who have experience in the EMEA market. Building relationships can provide valuable insights and potentially lead to referrals for the position.

✨Tip Number 3

Prepare to discuss your experience with data analysis and how you've used it to inform merchandising strategies. Being able to demonstrate your analytical skills will be crucial in showcasing your fit for this role.

✨Tip Number 4

Research New Balance's current product offerings and their approach to sustainability and community engagement. Showing that you align with their values and mission can set you apart as a candidate who truly understands the brand.

We think you need these skills to ace EMEA Senior Category Merchandising Manager - Lifestyle and Kids

Category Management
Market Analysis
Consumer Insights
Pricing Strategy
Financial Acumen
Cross-Functional Collaboration
Project Management
Analytical Skills
Presentation Skills
Interpersonal Skills
Time Management
Trend Analysis
Retail Knowledge
Team Leadership
Microsoft Office Proficiency

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in category management, particularly in the lifestyle and kids sectors. Use specific examples that demonstrate your ability to drive sales and profitability.

Craft a Compelling Cover Letter: In your cover letter, express your passion for the brand and the role. Discuss how your previous experiences align with the job mission and major accountabilities outlined in the job description.

Showcase Analytical Skills: Since the role requires strong analytical skills, include examples of how you've used data to inform decision-making in past roles. Highlight any experience with market research or consumer analytics.

Prepare for Interviews: If selected for an interview, be ready to discuss your understanding of EMEA consumer trends and market dynamics. Prepare to present your ideas on merchandising strategies and how you would approach the role.

How to prepare for a job interview at New Balance

✨Know Your Market

Familiarise yourself with the EMEA consumer trends and market dynamics. Be prepared to discuss how these insights can influence merchandising strategies for Lifestyle and Kids footwear.

✨Showcase Your Analytical Skills

Highlight your strong analytical skills by discussing past experiences where you used data to drive decision-making. Be ready to provide examples of how you've successfully managed pricing strategies or category plans.

✨Demonstrate Leadership Experience

As this role involves managing a team, be sure to share your leadership experiences. Discuss how you've developed teams in the past and how you plan to foster growth within the Lifestyle team at New Balance.

✨Prepare for Cross-Functional Collaboration

Since the role requires working closely with various teams, prepare examples of how you've effectively collaborated across functions. Emphasise your communication skills and ability to build relationships with different stakeholders.

EMEA Senior Category Merchandising Manager - Lifestyle and Kids
New Balance

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  • EMEA Senior Category Merchandising Manager - Lifestyle and Kids

    Warrington
    Full-Time
    48000 - 84000 £ / year (est.)

    Application deadline: 2027-09-14

  • N

    New Balance

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