EU Wholesale & Partnerships Manager in London

EU Wholesale & Partnerships Manager in London

London Full-Time 54000 - 66000 £ / year (est.) Hybrid
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At a Glance

  • Tasks: Lead the growth of our European wholesale business and build strong retail partnerships.
  • Company: Join Never Fully Dressed, a vibrant fashion brand celebrating individuality and inclusivity.
  • Benefits: Competitive salary, dynamic team environment, and opportunities for personal and professional growth.
  • Other info: Exciting opportunity to travel across Europe and shape our brand's future.
  • Why this job: Make a real impact in the fashion industry while empowering women through style.
  • Qualifications: Experience in European wholesale fashion and established buyer relationships are essential.

The predicted salary is between 54000 - 66000 £ per year.

OUR STORY, YOUR IMPACT
At Never Fully Dressed, we're more than just a fashion brand - we're a community built on self-expression, inclusivity, and individuality. Born from humble beginnings in the vibrant markets of East London, we've grown into a global brand that celebrates diversity and empowers women to embrace their unique style. Our team is driven by creativity, passion, and a commitment to making a positive impact, designing versatile pieces that inspire confidence and joy in everyday life.

WHY WE'RE HIRING
We are hiring to grow our European wholesale business through best-in-class retail partnerships that align with NFD's elevation strategy and premium positioning. The candidate is bringing dedicated European market expertise and established buyer relationships into the team, accelerating introductions and building a clear plan for sales campaigns and key account onboarding. We need to also strengthen relationships with existing partners, supporting sell-through and identifying opportunities for long-term growth.

WHAT YOU'LL BE DOING
You'll lead the development of NFD's European wholesale business, opening doors with best-in-class retail partners who support our premium brand positioning. Working closely with the UK/EMEA Senior Sales Manager, you'll shape the territory strategy, using your market knowledge and buyer relationships to turn opportunities into long-term, commercially successful partnerships. Alongside new business development, you'll own relationships with existing European accounts, supporting sell-through and identifying opportunities for sustainable growth. You'll bring structure to our European sales calendar, ensuring we're showing in the right places, meeting the right buyers and delivering a strong brand experience from first introduction through to launch.

Responsibilities
Your main responsibilities will include:

  • European territory strategy: Build and deliver a market-by-market growth plan with the Head of Wholesale, identifying priority retailers, locations and opportunities aligned with NFD's elevation strategy.
  • New business development: Use your existing network and targeted outreach to secure introductions, build a qualified pipeline and convert best-in-class department stores, premium independents and relevant destination retailers.
  • Sales delivery: Own seasonal and annual sales targets for the territory, maintaining accurate forecasts and clear visibility of pipeline, account performance and growth opportunities.
  • Market planning and execution: Build the European sales critical path, recommending the right showrooms, markets and sales campaigns. Own appointment planning, sample readiness, sales tools and showroom presentation.
  • Existing account management: Build strong buyer relationships, agree account growth plans and use sell-through, stock and customer feedback to drive reorders and improve performance.
  • Commercial negotiations and onboarding: Negotiate terms within agreed parameters and coordinate onboarding with internal teams, ensuring new partners have clear launch plans, operational requirements and timelines.
  • Partner launches and brand presentation: Work with marketing, brand and operations to support product launches, training, in-store presentation and relevant activations that drive awareness and sales.
  • Order management and territory insight: Oversee pre- and post-market follow-up, working with operations to resolve order and delivery issues. Share market intelligence and buyer feedback to inform wider wholesale and product decisions.

Requirements
The essentials for success in this role are:

  • Proven experience growing a European wholesale territory within contemporary or premium fashion, with a track record of winning new business and developing existing accounts.
  • An established network of relevant European buyers and retail decision-makers, with the ability to initiate introductions and build momentum quickly.
  • Strong knowledge of the European retail landscape, including department store buying processes, regional market differences and the partners best suited to NFD's positioning.
  • Fluency in English and at least one of French, Italian or Spanish, with the confidence to lead buyer conversations and commercial negotiations.
  • The ability to turn territory strategy into a clear sales plan, critical path and market calendar, taking ownership from initial outreach through to partner launch.
  • Strong commercial judgement, including experience managing targets, forecasts, sell-through analysis and trading opportunities.
  • Confident using Excel and wholesale platforms such as JOOR.
  • A proactive, organised and accountable approach, with strong attention to detail and the ability to manage several markets and priorities.
  • Willingness to travel regularly across Europe for buyer meetings, sales campaigns and partner visits.

EU Wholesale & Partnerships Manager in London employer: Never Fully Dressed

Never Fully Dressed fosters a creative and inclusive work culture, encouraging employees to express themselves while contributing to a positive impact in the fashion industry. The company values collaboration and offers opportunities for professional growth as it expands its global presence.

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Contact Details:

Never Fully Dressed Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land EU Wholesale & Partnerships Manager in London

✨Get Your Retail Game On

Start by getting to know the local retail scene. Make a list of stores that align with your vibe and visit them. You'll be surprised at how many job openings come from chatting with staff or managers in-store. Plus, showing that you have a genuine interest in their brand can make you stand out when applying for that full-time role!

✨Join Retail Networks and Forums

Tap into retail-specific communities and forums, whether online or in-person. Platforms like Retail Week or local retail meetups can provide invaluable insights and connections. You never know who might drop a tip about an upcoming job at companies like Never Fully Dressed, so don’t miss out on building those relationships!

✨Be Ready for Busy Season Opportunities

Keep your eyes peeled for seasonal hiring windows, especially in the run-up to major shopping periods. Retailers often look for full-time staff to carry through busy times and may even keep you on after the season. Stay proactive by regularly checking in with your favourite retailers about their hiring plans.

✨Show Off Your Customer Service Skills

Retail’s all about customer interactions, so make sure you showcase any relevant experience in your conversations and interviews. Share specific examples of your customer service skills and how they’ve led to positive outcomes. This is your moment to shine when applying to roles at places like Never Fully Dressed!

We think you need these skills to ace EU Wholesale & Partnerships Manager in London

European Market Expertise
Buyer Relationship Management
Sales Strategy Development
New Business Development
Sales Target Management
Market Planning and Execution
Commercial Negotiation Skills

Some tips for your application 🫡

Show Off Your Customer Service Skills:In retail, customer service is key! Make sure your CV highlights any experience where you've dealt with customers, whether it’s resolving issues or enhancing the shopping experience. Use concrete examples to demonstrate your problem-solving skills and ability to handle difficult situations with ease.

Tailor Your CV for Retail:When applying for a full-time role like this one at Never Fully Dressed, customise your CV to reflect retail-specific buzzwords. Include any relevant skills such as inventory management or visual merchandising, and if you have experience with POS systems, shout about it! This will show you’re serious about joining the retail team.

Craft a Genuine Cover Letter:Don’t just repeat your CV in your cover letter! Use it as a chance to explain why you're excited about the opportunity at Never Fully Dressed and how your values align with their brand. Mention specific aspects of the company that resonate with you and let your enthusiasm shine through!

Highlight Your Adaptability:In retail, things can get busy and unpredictable, so demonstrate how adaptable and flexible you are. Share examples of times you've had to adjust your approach on the fly or take on new responsibilities. This will show Never Fully Dressed that you’re ready to jump in and contribute right away!

How to prepare for a job interview at Never Fully Dressed

✨Show Off Your Customer Service Skills

Retail is all about providing an exceptional customer experience, so be ready to discuss your past customer service stories. We should have examples on hand of how we've handled difficult situations or gone above and beyond to meet a customer's needs. These anecdotes will bring your application to life!

✨Familiarity with Point of Sale Systems

Many retail roles require us to work with Point of Sale (POS) systems, so it's a good idea to brush up on any relevant software you’ve used before. If you’re familiar with systems like Shopify or Square, don’t forget to mention this during the interview. Highlighting technical proficiency can set us apart from other candidates!

✨Understand Product Knowledge

Be prepared to discuss the products that the store sells and how we can contribute to their sales. Showing enthusiasm for the products and a willingness to learn can impress interviewers. We should research popular items or trends in the industry before the interview, so we can speak confidently about them.

✨Be Ready for Role-Playing Scenarios

Many retail interviews include role-playing scenarios where we might have to deal with a difficult customer or upsell a product. Practising these scenarios with a friend or family member can help us feel more comfortable. The key here is to showcase our problem-solving skills and ability to remain calm under pressure!