EU Wholesale & Partnerships Manager

OUR STORY, YOUR IMPACT

At Never Fully Dressed, we're more than just a fashion brand - we're a community built on self-expression, inclusivity, and individuality. Born from humble beginnings in the vibrant markets of East London, we've grown into a global brand that celebrates diversity and empowers women to embrace their unique style. Our team is driven by creativity, passion, and a commitment to making a positive impact, designing versatile pieces that inspire confidence and joy in everyday life. This stems from our head office, a collaborative team of talented individuals who are at the heart of our business as we continue to scale and deliver on our ambitious growth strategy.

WHY WE'RE HIRING

We are hiring to grow our European wholesale business through best-in-class retail partnerships that align with NFD's elevation strategy and premium positioning.

The candidate is bringing dedicated European market expertise and established buyer relationships into the team, accelerating introductions and building a clear plan for sales campaigns and key account onboarding. We need to also strengthen relationships with existing partners, supporting sell-through and identifying opportunities for long-term growth.

WHAT YOU'LL BE DOING

You'll lead the development of NFD's European wholesale business, opening doors with best-in-class retail partners who support our premium brand positioning. Working closely with the UK/EMEA Senior Sales Manager, you'll shape the territory strategy, using your market knowledge and buyer relationships to turn opportunities into long-term, commercially successful partnerships.

Alongside new business development, you'll own relationships with existing European accounts, supporting sell-through and identifying opportunities for sustainable growth. You'll bring structure to our European sales calendar, ensuring we're showing in the right places, meeting the right buyers and delivering a strong brand experience from first introduction through to launch.

Responsibilities

Your main responsibilities will include:

• European territory strategy: Build and deliver a market-by-market growth plan with the Head of Wholesale, identifying priority retailers, locations and opportunities aligned with NFD's elevation strategy.

• New business development: Use your existing network and targeted outreach to secure introductions, build a qualified pipeline and convert best-in-class department stores, premium independents and relevant destination retailers.

• Sales delivery: Own seasonal and annual sales targets for the territory, maintaining accurate forecasts and clear visibility of pipeline, account performance and growth opportunities.

• Market planning and execution: Build the European sales critical path, recommending the right showrooms, markets and sales campaigns. Own appointment planning, sample readiness, sales tools and showroom presentation.

• Existing account management: Build strong buyer relationships, agree account growth plans and use sell-through, stock and customer feedback to drive reorders and improve performance.

• Commercial negotiations and onboarding: Negotiate terms within agreed parameters and coordinate onboarding with internal teams, ensuring new partners have clear launch plans, operational requirements and timelines.

• Partner launches and brand presentation: Work with marketing, brand and operations to support product launches, training, in-store presentation and relevant activations that drive awareness and sales.

• Order management and territory insight: Oversee pre- and post-market follow-up, working with operations to resolve order and delivery issues. Share market intelligence and buyer feedback to inform wider wholesale and product decisions.

Requirements

The essentials for success in this role are:

• Proven experience growing a European wholesale territory within contemporary or premium fashion, with a track record of winning new business and developing existing accounts.

• An established network of relevant European buyers and retail decision-makers, with the ability to initiate introductions and build momentum quickly.

• Strong knowledge of the European retail landscape, including department store buying processes, regional market differences and the partners best suited to NFD's positioning.

• Fluency in English and at least one of French, Italian or Spanish, with the confidence to lead buyer conversations and commercial negotiations.

• The ability to turn territory strategy into a clear sales plan, critical path and market calendar, taking ownership from initial outreach through to partner launch.

• Strong commercial judgement, including experience managing targets, forecasts, sell-through analysis and trading opportunities. Confident using Excel and wholesale platforms such as JOOR.

• A proactive, organised and accountable approach, with strong attention to detail and the ability to manage several markets and priorities.

• Willingness to travel regularly across Europe for buyer meetings, sales campaigns and partner visits.