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- Tasks: Lead affiliate marketing strategies and manage digital campaigns for a luxury jewellery brand.
- Company: Join Diamonds Factory, a renowned name in bespoke fine jewellery.
- Benefits: Enjoy hybrid working, career progression, and employee discounts on stunning jewellery.
- Why this job: Make an impact in the luxury market while collaborating with creative teams.
- Qualifications: 3+ years in digital media, expertise in affiliate marketing, and project management skills.
- Other info: Dynamic environment with opportunities to shape the future of luxury jewellery.
The predicted salary is between 40000 - 50000 £ per year.
Location: London – Hybrid (Head Office)
Reports To: Performance Marketing Manager
Department: Marketing
Employment Type: Full‑Time
About Us
Diamonds Factory is renowned for redefining fine jewellery through bespoke craftsmanship, innovative design, and exceptional customer experience. With a heritage spanning four generations, Diamonds Factory is a direct‑to‑consumer manufacturer operating in over 20 markets, with luxury showrooms in major global hubs including London, Paris, Berlin, Sydney, Dubai, and Frankfurt.
Role Overview
As the Performance Marketing & Partnerships Specialist, you will be the strategic lead for the Affiliate channel while driving the growth of Paid Social and supporting day‑to‑day digital marketing performance. You will be responsible for building the Diamonds Factory affiliate programme and managing the end‑to‑end campaign workflow between our internal team in India and our external agencies. This role suits a specialist who thrives on building structure. You will ensure that strategy is translated into flawless execution, using tools such as Asana to maintain momentum across global time zones and multiple partners.
Key Responsibilities
- Affiliate Leadership & Strategy
- Own the day‑to‑day planning and strategy for the Affiliate channel to drive high‑quality traffic and revenue.
- Lead the full setup of the Diamonds Factory in‑house affiliate programme, from platform selection to partner recruitment.
- Proactively manage CPA models and negotiate high‑impact fixed‑fee tenancy placements to ensure a balanced ROI.
- Design and implement a robust onboarding programme for new partners to ensure brand alignment and differentiation between sister brands.
- Campaign Management & Process Engineering
- Act as the primary lead for campaign management, using Asana to coordinate tasks between the UK, the internal India team, and external agencies.
- Evaluate and improve existing workflows to ensure seamless communication and faster turnaround times.
- Support the growth and scaling of Paid Social channels, identifying new audience opportunities and creative testing roadmaps.
- Review PPC and Affiliate ad copy regularly to ensure consistency with site refreshes and seasonal campaigns.
- Creative & Brand Collaboration
- Take ownership of the creative workflow, ensuring briefs to the design, copy, and technical teams are clear and timely.
- Provide performance feedback on creative and copy to continually improve tone of voice and conversion rates.
- Work closely with Marketing teams to develop opportunities between influencer and affiliate partnerships.
- Collaborate with internal stakeholders to support brand direction and maintain separation between sister brands.
- Reporting, Analytics & Insights
- Develop clear, insightful reporting to articulate the value of affiliate tenancies and paid social growth.
- Actualise and track paid media spend monthly to monitor COA and inform future strategy.
- Partner with technical and India‑based teams to resolve tracking discrepancies and ensure robust data across all platforms.
Required Qualifications
- 3+ years of digital media experience, with a proven track record in Affiliate Marketing and Paid Social.
- Advanced project management skills, with expert‑level proficiency in Asana (or equivalent).
- Deep understanding of CPA, CPL, and tenancy models within the affiliate ecosystem.
- Experience building or significantly scaling a digital channel from scratch.
- Working knowledge of GA4 and data visualisation tools like Looker Studio.
Preferred Qualifications
- Experience in luxury retail, made‑to‑order, or high‑average‑order‑value (AOV) products.
- Experience working with in‑house teams (India) and external agency partners simultaneously.
- Technical understanding of product feeds, tracking pixels to support technical teams.
- Strong negotiation skills for securing premium placements with global publishers.
- Familiarity with the digital landscape across international markets (EU, AU, UAE).
What We Offer
- Opportunities for career progression in a fast‑growing brand group.
- Hybrid working model with flexibility.
- Employee discounts on our jewellery collections.
- A creative and collaborative work environment.
Ready to make your mark in the world of fine jewellery? Apply now and become a key player in shaping the future of Diamonds Factory.
Performance Marketing & Partnerships Specialist employer: Neve Jewels Group
Contact Detail:
Neve Jewels Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing & Partnerships Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your achievements in performance marketing and partnerships. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Diamonds Factory and its competitors. Understand their affiliate strategies and be ready to discuss how you can contribute to their growth. Tailor your answers to show you're the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the Diamonds Factory family.
We think you need these skills to ace Performance Marketing & Partnerships Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Performance Marketing & Partnerships Specialist role. Highlight your experience in affiliate marketing and paid social, and don’t forget to showcase your project management skills with tools like Asana!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about the role and how your background aligns with our mission at Diamonds Factory. Be genuine and let your personality come through!
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your impact in previous roles. Use metrics where possible to show how you’ve driven traffic and revenue in affiliate marketing.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Neve Jewels Group
✨Know Your Numbers
Make sure you brush up on key metrics related to affiliate marketing and paid social. Be ready to discuss CPA, CPL, and how you've used these metrics to drive results in your previous roles. This shows that you understand the financial side of performance marketing.
✨Master Asana
Since this role requires expert-level proficiency in Asana, take some time to familiarise yourself with its features. Prepare to discuss how you've used project management tools in the past to streamline workflows and improve communication across teams.
✨Showcase Your Creative Side
Be prepared to talk about your experience with creative workflows. Think of examples where you’ve collaborated with design and copy teams to produce successful campaigns. Highlight any specific instances where your input led to improved conversion rates.
✨Understand the Brand
Research Diamonds Factory and its unique position in the luxury jewellery market. Be ready to discuss how you can align affiliate strategies with their brand values and differentiate between sister brands. This will demonstrate your commitment to the company’s vision.