Marketing Manager

Reports to: Brand Experience & Marketing Director

Role type: Senior manager, hands-on, delivery-focused leadership role

The role

Austen & Blake is at a defining moment in its journey. We are building a modern luxury jewellery brand rooted in craftsmanship, care and experience, where every interaction feels considered, personal and premium.

This role exists to make sure that ambition shows up in the everyday.

As Marketing Manager, you will own the day-to-day delivery of marketing across the Austen & Blake brand. You will be responsible for how brand activity comes to life across social, PR, in-store events, product launches, CRM, partnerships and brand media. Working closely with the Brand Experience & Marketing Director, you will translate brand vision into consistent, beautifully executed marketing across every customer touchpoint.

This is not a performance marketing role. It is a brand, storytelling and experience role for someone who cares deeply about quality, coherence and execution, and who enjoys being close to the work.

Purpose of the role

To deliver world-class, brand-led marketing across Austen & Blake by owning the day-to-day execution of campaigns, content, events, partnerships and communications, ensuring the brand feels consistent, elevated and emotionally engaging wherever customers encounter it.

Key responsibilities

Brand marketing and execution

• Own the day-to-day delivery of brand marketing across all non-performance channels
• Bring brand strategy to life through campaigns, launches, events and always-on activity
• Ensure everything we put into the world feels unmistakably Austen & Blake in tone, look and intent
• Maintain a clear and well-run marketing calendar aligned with Retail, Ecommerce, Merchandising and CRM
• Sweat the detail, ensuring high standards of execution across every touchpoint

Social media, content and copywriting

• Oversee Austen & Blake’s social channels and social team, setting clear direction on content, storytelling and channel approach
• Work closely with copywriters to shape tone of voice, messaging and narrative across social, CRM, PR, campaigns and in-store content
• Ensure copy and content feel human, confident, warm and premium, never generic or transactional
• Balance consistency with creativity, allowing room for experimentation while protecting the brand voice

In-store events and brand moments

• Plan and deliver in-store events, launches and experiential moments that elevate the showroom experience
• Work closely with Retail teams to ensure activations are practical, relevant and well executed
• Ensure stores feel connected to the wider brand story, not separate from it
• Use brand moments to deepen customer connection, not just drive footfall

PR, partnerships and brand visibility

• Support and deliver PR activity across online and offline channels
• Own and manage brand partnerships, collaborations and influencer relationships that build long-term brand value and cultural relevance
• Identify opportunities that feel aligned, credible and premium, bringing strong judgement to where and how the brand shows up
• Coordinate press moments, partnerships and creator activity with a focus on quality, relevance and impact

Brand agencies and brand media

• Manage relationships with brand agencies and specialist partners, ensuring clear briefs, strong collaboration and high standards of delivery
• Support the planning and execution of above-the-line and brand media activity across paid, owned and earned channels
• Ensure brand media, from out-of-home and experiential to broadcast and display, feels consistent with the Austen & Blake brand and wider experience strategy
• Prioritise quality, context and impact over volume or noise

Product launches and storytelling

• Work closely with Merchandising, Ecommerce and Copywriting teams on product launches and collections
• Help shape how collections are positioned, introduced and explained to customers
• Ensure product storytelling is emotionally engaging, clear and consistent across all channels
• Support the delivery of launch assets, content and in-store materials
• Partner closely with the CRM Manager & team to ensure customer communications feel personal, timely and brand-led
• Work with copywriters to elevate messaging across lifecycle journeys and campaigns
• Help ensure CRM is not just functional, but emotionally intelligent and unmistakably on-brand

Creative collaboration and visual standards

• Work hand in hand with the Creative team on photography shoots, content creation and brand assets
• Help manage looks, styling, mood and usage across campaigns and channels
• Support the use of AI and visualisation tools in a way that enhances creativity while staying firmly on-brand
• Ensure imagery, copy and storytelling work together as one cohesive brand expression

Team and partner management

• Support and manage marketing team members and external partners as required
• Create clarity, structure and momentum across day-to-day activity
• Be a collaborative, positive presence who raises standards through involvement and example

Who we are looking for

• Strong experience in brand marketing, ideally within luxury, jewellery, fashion, lifestyle or experience-led categories
• A proven ability to deliver high-quality marketing across physical and digital environments
• Experience working closely with creative teams, copywriters, social teams, PR partners and agencies
• A natural instinct for brand, tone of voice and visual storytelling
• Comfortable working cross-functionally with Retail, Ecommerce, Merchandising and CRM teams
• Highly organised, detail-focused and proud of doing things properly
• Hands-on, proactive and confident owning delivery while contributing ideas

What this role is not

• Not a performance marketing role
• Not a purely strategic or hands-off position
• Not a siloed marketing role removed from retail or product
• This is a role for someone who is present, involved and accountable for how the brand shows up day to day.

What success looks like

• Marketing that feels joined-up, intentional and premium across every channel
• Stronger alignment between stores, social, PR, CRM, partnerships and product launches
• A clear, confident and consistent Austen & Blake brand voice
• Teams who feel supported, clear and proud of the work they are producing
• Customers who feel the brand, not just see it

Why this role matters

Brand is built in the everyday moments, not just the big ideas. This role is critical to ensuring Austen & Blake delivers on its ambition, not just in vision, but in execution.

If you believe great brands are built through care, craft and consistency, and you want to be hands-on in creating something special, we would love to hear from you.