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- Tasks: Lead and grow Neutonic's retail presence across the UK and key international markets.
- Company: Neutonic is a fast-growing nootropic energy brand with over 3 million cans sold.
- Benefits: Enjoy competitive salary, performance bonuses, and a fast-paced culture with direct access to founders.
- Why this job: Shape our retail strategy from scratch and join a brand with proven momentum and high-profile backing.
- Qualifications: 3-5 years in beverage or functional CPG sales, with experience launching brands into UK retail.
- Other info: This is a ground-floor senior role during an exciting growth phase.
The predicted salary is between 43200 - 72000 £ per year.
Location: UK/London (Remote)
Sector: Beverage / CPG / Sales Leadership
Neutonic is a fast-growing, nootropic energy brand founded by leading creators Chris Williamson and James Smith. Launched just 18 months ago, we’ve already sold over 3 million cans through our own DTC site and Amazon in the UK and USA, and we’re steadily growing month on month. Our mission is simple: to help people think clearly, focus better, and get more done — without the crash. We create clean, functional products that combine research-backed nootropics with great taste and convenience.
We offer a focused line of productivity-boosting nootropic products:
- Productivity Drink – our hero product, a lightly carbonated nootropic energy drink.
- Focus Blend – on-the-go caffeine-free powder stick packs.
- Brain Capsules – stimulant-free cognitive support in capsule form.
The Opportunity
We’re hiring a Head of Sales – UK to lead and grow Neutonic’s retail and wholesale presence across the UK and key international markets. This is a ground-floor senior role for someone who thrives on building brands in retail from scratch. To date, we have not started our retail journey. Instead, we focused on building strong sales, retention, and community online first to prove traction and demand. With over 3 million cans sold and a full product line ready to scale, we’re now in the perfect position to secure major retail partnerships from a position of strength.
You’ll be responsible for getting Neutonic into stores, securing distribution, and building out a scalable national strategy — starting with the right regions and retailers.
Key Responsibilities
- Manage and grow UK-based retail relationships (grocery, convenience, pharmacy, fitness, specialty retail)
- Support both UK and international wholesale partnerships and B2B distribution accounts
- Map expansion by region using data from our online/Amazon customer base
- Secure regional and national distribution partners (DSD or wholesale)
- Drive retail sell-through using your experience with promos, incentives, and in-store programming.
- Work cross-functionally with marketing to create retail-focused campaigns, demo initiatives, and seasonal activations
- Set KPIs, own forecasting, and lead reporting on retail performance metrics
- Lead buyer pitches, line reviews, and account management with key UK retail chains
- Provide strategic feedback to internal teams to evolve product formats, pack sizes, and merchandising strategies.
Must-Have Experience
- 3-5 years in beverage or functional CPG sales, ideally with emerging brands
- Proven success launching a new brand into UK retail and securing early wins
- Deep experience with retail process and buying cycles.
- Proven ability to manage retailer accounts and grow relationships
- Analytical and commercial mindset – strong with P&L, margins, and sell-through performance
- Comfortable building a team and getting hands dirty – this is a build phase, not a maintenance one
- Exposure to global wholesale or export distribution
Further Ideal Experience
- Experience with creator-led or community-powered brands
- Worked in focus, energy, or nootropic product categories
Why Join Neutonic
- Join a brand with proven momentum and a high-profile audience within its growth period
- Backed by two of the most influential names in the creator and performance space
- Competitive salary, performance bonuses and more
- Opportunity to shape our UK and global retail presence from the ground up
- Full product portfolio across RTD cans, stick packs, and capsules
- Fast-paced, no-red-tape culture where execution is valued
- Direct access to founders and commercial leads
- Long-term potential to grow into a senior commercial leadership role as we scale internationally.
Head of Sales - UK employer: Neutonic
Contact Detail:
Neutonic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales - UK
✨Tip Number 1
Familiarise yourself with Neutonic's product line and their unique selling points. Understanding the benefits of nootropics and how they differentiate from competitors will help you articulate a compelling sales strategy during interviews.
✨Tip Number 2
Network within the beverage and CPG industry, especially with professionals who have experience in retail partnerships. Building connections can provide insights into the retail landscape and may even lead to referrals for your application.
✨Tip Number 3
Prepare to discuss your previous successes in launching brands into retail. Be ready to share specific examples of how you've secured distribution and driven sales growth, as this will demonstrate your capability to take Neutonic to the next level.
✨Tip Number 4
Stay updated on trends in the beverage industry, particularly around health and wellness products. Being knowledgeable about market shifts and consumer preferences will position you as a forward-thinking candidate who can contribute to Neutonic's growth strategy.
We think you need these skills to ace Head of Sales - UK
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in beverage or functional CPG sales. Emphasise any previous roles where you've successfully launched brands into retail, as this is crucial for the Head of Sales position.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the nootropic industry and how your background aligns with Neutonic's mission. Mention specific achievements in securing retail partnerships and driving sales growth.
Showcase Analytical Skills: Demonstrate your analytical mindset by including examples of how you've used data to inform sales strategies or map expansion in previous roles. This will resonate well with their need for someone who can manage P&L and performance metrics.
Highlight Team Leadership Experience: Since this role involves building a team, be sure to mention any leadership experience you have. Discuss how you've motivated teams in the past and your approach to fostering a collaborative environment.
How to prepare for a job interview at Neutonic
✨Know the Brand Inside Out
Before your interview, make sure you understand Neutonic's products and mission. Familiarise yourself with their nootropic energy drinks and how they stand out in the market. This will show your genuine interest and help you articulate how you can contribute to their growth.
✨Demonstrate Your Retail Experience
Be prepared to discuss your previous successes in launching brands into retail. Highlight specific examples where you've secured distribution partnerships or driven sales growth. This will reassure them that you have the necessary experience to lead their retail strategy.
✨Showcase Your Analytical Skills
Since the role requires a strong analytical mindset, come ready to discuss how you've used data to inform your sales strategies. Be specific about how you've mapped expansion or improved sell-through performance using analytics in past roles.
✨Prepare for Buyer Pitches
As you'll be leading buyer pitches, practice articulating your value proposition clearly and confidently. Think about how you would present Neutonic's unique selling points to potential retail partners and be ready to answer any tough questions they might have.
