At a Glance
- Tasks: Lead innovative product marketing strategies for AI/ML in a dynamic environment.
- Company: Join Snowflake, a leader in data and AI-driven solutions.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative culture that values innovation and personal growth.
- Why this job: Shape the future of AI marketing and make a real impact.
- Qualifications: 7+ years in product marketing with expertise in AI/ML and data analytics.
The predicted salary is between 75600 - 92400 £ per year.
At Snowflake, we are powering the era of the agentic enterprise.
To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work.
You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact.
We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results.
At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.
Build the future of AI and data-driven marketing. Join the Snowflake team.
At Snowflake, we are powering the era of the agentic enterprise.
To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work.
You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact.
We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset and who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results.
At Snowflake, your role isn't just to execute a function, but to help redefine the future of how PMM gets done.
We’re at the forefront of the data revolution, building the world’s greatest data, applications and AI/ML platform.
Our get it done culture empowers everyone at Snowflake to innovate, create work with lasting impact, and thrive in a collaborative environment.
Snowflake EMEA product marketers conceive of and execute go-to-market plans that drive awareness, adoption and drive success for our customers.
We are looking for a Senior Product Marketing Manager to orchestrate go-to-market execution targeting AI decision makers and practitioners, scale global programmes, amplify regional priorities, and ensure our message resonates with this persona and broader technical decision-makers across industries.
This is a highly cross-functional role, working closely with Account Teams, Field Marketing, Technical Sales, ABM, Demand Generation and Global Product Marketing to align strategy with execution.
The successful candidate will thrive on programme orchestration, community building, enablement at scale, and surfacing regional insights to shape global direction.
This role is based out of Snowflake’s London office.
- WHAT YOU’LL DO
- Serve as the connective tissue between EMEA field teams and central/global AI messaging, running a regular operating cadence (e. g., monthly syncs, launch reviews) with sales, growth and partner teams to align on shared GTM priorities and drive execution of AI sales motions.
- Partner directly with EMEA sales leaders and AI/ML specialists to pressure-test messaging against live deals, capturing field and customer feedback and channeling it into product management and global PMM as structured input on roadmap, positioning, and competitive gaps.
- Build repeatable feedback loops that keep campaigns and assets practical, credible, and grounded in what's actually winning deals in-region.
- Regionalizing global campaigns & messaging
- Own the adaptation of global AI/ML messaging and campaigns into EMEA-ready narratives, tailoring for regional buyer priorities, industry nuances, competitive dynamics, data-sovereignty/regulatory considerations, and language/localization needs across enterprise and commercial segments.
- Build region-specific plays that drive net-new user acquisition, expansion within existing accounts, and deep adoption at scale, clearly translating complex AI/ML capabilities for executive, technical, and operational buying audiences.
- Support the integration of AI/ML messaging into adjacent product categories (Analytics, Data Engineering/Data Lake) and vertical GTM motions (line of business and industry), ensuring one coherent regional story rather than siloed workload pitches.
- AI use‑case storytelling & customer outcomes
- Partner with cross‑functional teams to create compelling, outcome‑led EMEA customer stories, reference narratives, and proof points that show real business impact from AI/ML deployments, quantified in ROI, time‑to‑value, and adoption metrics wherever possible.
- Raise the quality and consistency of AI content in EMEA, from webinars to events to executive content, support on marketing asset generation and review, and personally evangelize Snowflake's differentiation on stage and in executive settings.
- Create sales enablement and field‑ready assets (talk tracks, demos, pitch narratives, and enablement packaging) that enable sellers and partners to tell credible, use‑case‑driven AI stories.
- Reporting & tracking AI sales targets and usage
- Define and track the KPIs that measure GTM effectiveness for pipeline contribution, net‑new AI user acquisition, consumption/usage growth, and adoption depth across accounts, partnering with other marketing stakeholders on shared targets.
- Use in‑product usage signals, consumption data, and field feedback to monitor progress against regional AI targets, surface where plays are (and aren't) landing, and reallocate investment toward what's driving usage.
- Report on campaign and enablement impact to regional and global leadership, building a clear line of sight from marketing activity → pipeline → consumption.
OUR IDEAL CANDIDATE WILL HAVE
- 7+ years of product marketing experience (or equivalent).
- Subject‑matter expertise in data analytics, AI/ML/LLMs, data science, or application development, preferably with hands‑on familiarity with AI assistant, copilot, or agentic‑workflow products.
- Demonstrated ability to define and own regional GTM strategy, translating complex AI/ML capabilities into compelling narratives for executive, technical, and operational buyers.
- Strong cross‑functional leadership skills and able to align Sales, Product, and Marketing around shared priorities and drive execution without direct authority.
- A sharp analytical mindset, with the ability to interpret market signals, customer data, usage metrics, and field feedback to make informed GTM decisions and report on impact.
- Strong technical fluency and evangelism, including the ability to understand, demo, and articulate the business value of AI/ML applications in a variety of content.
- Drive product adoption and support product‑led growth motions, layering marketing and sales programs on top of in‑product signals to accelerate time‑to‑value.
- Willingness to travel up to 25% across the EMEA region.
How will you orchestrate impact at Snowflake?
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth.
We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
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Senior Product Marekting Manager - AI/ML employer: Neura Market
Cognition is an exceptional employer, offering a dynamic work environment where innovation thrives and employees are empowered to tackle some of the world's most significant challenges in AI. With a small, talent-dense team comprised of industry leaders from top tech companies, employees benefit from unparalleled mentorship and growth opportunities while contributing to groundbreaking projects like Devin and Windsurf. Located in Europe, our collaborative culture fosters creativity and ambition, making it an ideal place for those looking to make a meaningful impact in the field of applied AI.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marekting Manager - AI/ML
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Neura Market and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Neura Market are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Neura Market on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Neura Market. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Product Marekting Manager - AI/ML
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Neura Market. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Neura Market:Show us that you’ve done your homework! In your application, briefly mention what you admire about Neura Market’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Neura Market
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Neura Market will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Neura Market, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
