At a Glance
- Tasks: Lead innovative marketing campaigns and boost sales through strategic collaboration.
- Company: Join M3, a global leader in healthcare technology and research solutions.
- Benefits: Enjoy 25 days annual leave, bonus schemes, and discounted gym memberships.
- Other info: Be part of a collaborative environment with excellent growth opportunities.
- Why this job: Make a real impact in healthcare marketing while working with a dynamic team.
- Qualifications: Experience in CRM platforms and a flair for creative campaign development.
The predicted salary is between 40000 - 50000 £ per year.
Company Description
About M3: A Japanese global leader in the provision of ground-breaking and innovative technological and research solutions to the healthcare industry. The M3 Group operates in the US, Asia, and Europe with over 5.8 million physician members globally via its physician websites which include mdlinx.com, m3.com, research.m3.com, Doctors.net.uk, medigate.net, and medlive.cn. M3 Inc. is a publicly traded company on the Tokyo Stock Exchange (jp:2413, NIKKEI 225) with subsidiaries in major markets including the US, UK, Japan, South Korea, and China, and in 2020 was ranked in Forbes’ Global 2000 list. The M3 Group provides services to healthcare and the life science industry. In addition to market research, these services include medical education, ethical drug promotion, clinical development, job recruitment, and clinic appointment services. M3 has offices in Japan, UK, France, Germany, Brazil, Sweden, China, USA, and South Korea, as well as India. M3 Global Research, part of M3 Inc., provides the most comprehensive and highest quality market research recruitment and support services available to the industry with relationships reaching respondents in more than 70 countries worldwide.
Job Description
The role of the Campaign Marketing Manager is to maximise the impact of marketing and PR assets and enable sales funnel growth. Working in close partnership with both marketing and sales you will lead the strategic development and execution of all key account campaigns including social media channels, with a strategy that amplifies complementary campaigns and further leverages marketing and PR collateral to attract leads for sales, whilst also using PR tactics to amplify proprietary data and research findings. The Campaign Marketing Manager will also act as a brand ‘gatekeeper’, ensuring that brand guidelines are followed in all external‑facing communication.
Key Responsibilities
- Sales Enablement, Demand Generation and Collaboration: Educate and inform the sales team through regular attendance at forecasting meetings, providing insights into campaign performance, lead generation, and customer engagement. Foster a collaborative working relationship between marketing and sales teams, facilitating alignment on goals, strategies, and tactics. Work closely with sales stakeholders to develop account‑based marketing plans aimed at achieving their targets, and generate high quality leads.
- Campaign Strategy Development and Execution: Lead the strategic development and execution of key account campaigns in collaboration with sales stakeholders, ensuring alignment with sales targets and objectives. Develop comprehensive account‑based marketing plans to drive engagement and conversions within target accounts. Develop and execute strategies to deliver key performance indicators (KPIs), optimising campaign performance across all channels. Utilise analytical reporting to evaluate campaign effectiveness and inform ongoing and future activities. Conduct monthly marketing reviews to track campaign productivity and iterate existing campaigns for continuous improvement.
- CRM Marketing Automation and Content Creation: Take a lead role in CRM marketing automation and daily execution, setting strategy and creating compelling content to nurture leads and drive conversions. Collaborate with internal teams to ensure seamless integration of CRM initiatives with overall marketing campaigns and sales efforts. Oversee the development of compelling campaign creative assets, ensuring alignment with brand guidelines, messaging, and audience preferences.
- Social Media Campaigns and Amplification: Design, plan, and execute complementary social media campaigns to amplify marketing collateral and increase brand visibility. Develop strategies to leverage social media channels effectively, engaging target audiences and driving traffic to key campaign assets.
- Growth Initiatives and Resource Allocation: Drive growth across all M3 market research companies by developing comprehensive marketing campaigns that support their objectives and integrate seamlessly with existing initiatives. Control and measure resources available for specific initiatives, allocating and prioritising resources to maximise return on investment (ROI).
Qualifications
- Experience of working in HubSpot / other CRM platforms with the ability to pivot to Hubspot
- Previous marketing experience, preferably in a B2B environment
- Social media planning experience, especially LinkedIn
- A creative thinker with the capacity to develop engaging campaigns
- Excellent copywriting skills and content creation for web, social media, and email
- Motivated by an exciting and collaborative team environment
- Able to make decisions, take ownership and accept accountability
- Self‑motivated and driven with a passion for excellence
- Self‑directed worker with the professionalism and focus to work relatively autonomously, albeit with the support of marketing and sales colleagues
- Excellent verbal and written communicator with an eye for detail
Additional Information
- 25 days annual leave
- Participation in a company bonus scheme linked to personal and company performance
- Group Life Cover 4x salary
- Pension 4%/4% employee/employer contributions
- Vitality after probation
- Staff discount scheme
- Discounted gym membership
Campaign Marketing Manager employer: Neura Market
M3 is an exceptional employer that fosters a dynamic and collaborative work culture, particularly for the Campaign Marketing Manager role. With a strong emphasis on employee growth, M3 offers comprehensive benefits including 25 days of annual leave, a bonus scheme, and opportunities for professional development within a globally recognised company at the forefront of healthcare innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Campaign Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you directly to hiring managers.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is especially important for roles like Campaign Marketing Manager where creativity and results matter. Make it easy for potential employers to see what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its campaigns. Understand their brand voice and recent projects. This will help you tailor your responses and show that you're genuinely interested in contributing to their success.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, applying directly can sometimes give you a better chance of getting noticed by the hiring team.
We think you need these skills to ace Campaign Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Campaign Marketing Manager role. Highlight your relevant experience in B2B marketing and social media planning, especially on platforms like LinkedIn, to show us you’re the perfect fit!
Show Off Your Creativity:We love creative thinkers! When writing your application, don’t hesitate to showcase your ability to develop engaging campaigns. Share examples of past projects where you’ve made a real impact – we want to see your flair!
Be Clear and Concise:Keep your writing clear and to the point. We appreciate excellent copywriting skills, so make sure your application reflects that. Use bullet points where necessary to make it easy for us to read through your achievements.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to join our team at M3!
How to prepare for a job interview at Neura Market
✨Know Your Campaigns
Before the interview, dive deep into M3's recent campaigns and marketing strategies. Familiarise yourself with their approach to social media and PR, as well as how they leverage data for lead generation. This will show your genuine interest and understanding of their business.
✨Showcase Your Collaboration Skills
Since the role requires close collaboration with sales teams, be ready to share examples of how you've successfully worked with different departments in the past. Highlight any specific instances where your teamwork led to successful campaign outcomes or improved sales performance.
✨Prepare for Analytical Questions
Expect questions about how you measure campaign success and optimise performance. Brush up on key performance indicators (KPIs) relevant to marketing campaigns, and be prepared to discuss how you've used analytics to inform your strategies in previous roles.
✨Demonstrate Your Creativity
As a Campaign Marketing Manager, creativity is key. Bring along examples of past campaigns you've developed, focusing on your creative process and the results achieved. Be ready to brainstorm ideas on the spot, showcasing your ability to think outside the box.
