Head of Growth

Job Title: Head of Growth (Consumer / B2C)

Location: London Hybrid

Salary: £90,000 to £105,000 base, with potential bonus or equity

About the role

My client is a fast-growing consumer platform in the digital health and marketplace space. They are looking for a commercially minded and hands-on Head of Growth who can take full ownership of the customer engine from acquisition through to retention. This is not a traditional marketing position. It requires someone who blends data, product thinking, creativity and execution, and who can make improvements quickly and independently.

What you will be responsible for

You will be the driving force behind consumer growth and will:

• Own the entire web funnel including acquisition, conversion, retention and repeat behaviour
• Lead CRM and lifecycle marketing across email, push and SMS including onboarding, engagement, reactivation and win-back programmes
• Oversee SEO across technical and content areas and shape digital channel strategy including paid acquisition
• Work closely with product and engineering teams to design and ship growth experiments, define requirements and prioritise the growth backlog
• Analyse cohort behaviour, attribution data and funnel metrics to identify opportunities and make fast incremental improvements
• Test monetisation ideas and new service offerings to increase revenue per user
• Take on a small existing team of marketing executives as their direct line manager
• Build and scale the wider growth and marketing function as the business continues to grow

What my client is looking for

• Five to eight years of consumer growth experience in tech, marketplace, subscription or digital health environments
• Someone who is a strong individual contributor and comfortable being hands on with data, landing pages, funnels, experimentation and optimisation
• Proven CRM and lifecycle marketing experience with clear evidence of impact
• Solid SEO experience with a track record of improving organic performance
• Strong analytical capability and confidence with web analytics, attribution and experimentation frameworks
• Ability to work effectively with product, engineering and commercial teams
• A humble and low ego approach with a focus on learning, curiosity and collaboration

Nice to have

• Marketplace or subscription model experience
• Exposure to digital health
• Experience with paid acquisition and co-marketing partnerships
• Creative instinct combined with strong analytical discipline

Why this role matters

This is the first senior growth hire for my client and a key foundational appointment. You will inherit a small team of marketing executives and shape how the growth function develops. Over time you will build a high-performing growth team while remaining hands on with experimentation, funnel optimisation and data-driven improvements. Your work will directly influence how the business attracts, engages and retains its customers.

Application process

Applicants are asked to submit a CV along with a short written overview of their biggest growth impact to date. If shortlisted, the process will include:

1. An initial video call
2. A case study and playback session
3. A culture and final interview

To apply

If this sounds like the right next step for you, please apply through
Neulinx
. We will be reviewing applications on a rolling basis and encourage early interest.