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- Tasks: Lead the strategic relaunch of a tech platform and craft compelling product narratives.
- Company: Join a global tech group renowned for innovation in digital security and industrial connectivity.
- Benefits: Enjoy ownership of impactful projects and work in a dynamic, cross-functional team.
- Why this job: Shape product messaging in a fast-paced environment while collaborating with diverse teams.
- Qualifications: Experience in product marketing and ability to simplify complex topics for B2B audiences.
- Other info: Reach out to discuss this exciting opportunity further!
The predicted salary is between 36000 - 60000 £ per year.
This newly created position centres on the strategic relaunch of a platform. You’ll redefine its messaging, turning technical insights into commercially compelling narratives for audiences ranging from semiconductor to industrial sectors. Collaborating closely with sales and marcomms teams, this role places you at the forefront of value-driven product positioning within a high-performing, agile business unit.
This opportunity sits within a global technology group known for its innovation in digital security and industrial connectivity. The business unit operates with a nimble, high-performing structure and engages in cross-regional collaboration to deliver forward-thinking solutions in fast-evolving markets.
Benefits & Opportunities:- Take ownership of a relaunch with wide-reaching strategic impact
- Work cross-functionally in a high-output, internationally connected team
- Join a dynamic work environment with the freedom to shape product messaging
- Proven experience in product marketing, including segmentation and go-to-market strategy within technical/B2B settings
- Ability to convert complex technical topics into compelling commercial messaging
- A collaborative track record with cross-functional teams to drive value proposition development
Interested in Learning More? Reach out to me at sara@neuco-group.com or call 020 3002 0497 for an initial discussion.
Key Words:Product marketing – Solutions marketing – IoT – semiconductors – cybersecurity – go-to-market – B2B – value proposition
Contact Detail:
neuco Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Solutions Marketing Manager || IoT, Cybersecurity, B2B
✨Tip Number 1
Familiarise yourself with the latest trends in IoT and cybersecurity. Understanding the current landscape will help you articulate your insights during discussions and demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in product marketing and B2B sectors. Attend relevant industry events or webinars to connect with potential colleagues and learn about their experiences, which can provide valuable insights for your application.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully transformed technical information into compelling narratives. This will showcase your ability to meet one of the key requirements of the role.
✨Tip Number 4
Research the company’s previous product launches and marketing strategies. Being knowledgeable about their past efforts will allow you to suggest innovative ideas during interviews, demonstrating your proactive approach.
We think you need these skills to ace Solutions Marketing Manager || IoT, Cybersecurity, B2B
Some tips for your application 🫡
Understand the Role: Take time to thoroughly read the job description for the Solutions Marketing Manager position. Understand the key responsibilities and required skills, especially focusing on product marketing and B2B strategies.
Tailor Your CV: Customise your CV to highlight relevant experience in product marketing, particularly in technical or B2B environments. Emphasise any previous roles where you successfully turned complex technical insights into compelling narratives.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the company's mission and how your background aligns with their needs. Mention specific examples of your collaborative work with cross-functional teams and your ability to drive value propositions.
Highlight Relevant Keywords: In both your CV and cover letter, incorporate keywords from the job description such as 'IoT', 'cybersecurity', 'go-to-market strategy', and 'value proposition'. This will help your application stand out to hiring managers and applicant tracking systems.
How to prepare for a job interview at neuco
✨Understand the Technical Landscape
Familiarise yourself with the latest trends in IoT and cybersecurity. Being able to discuss these topics intelligently will show your potential employer that you can convert complex technical insights into compelling narratives.
✨Showcase Your Collaborative Skills
Prepare examples of how you've successfully worked with cross-functional teams in the past. Highlighting your ability to collaborate effectively will demonstrate that you can thrive in their high-performing, agile environment.
✨Craft a Compelling Value Proposition
Think about how you would position a product in the market. Be ready to discuss your approach to developing value propositions and how you would tailor messaging for different audiences, especially in B2B settings.
✨Prepare for Scenario-Based Questions
Anticipate questions that ask how you would handle specific challenges related to product marketing. Practising your responses will help you articulate your thought process and strategic thinking during the interview.
