At a Glance
- Tasks: Lead strategic marketing initiatives across EMEALA and collaborate with global teams.
- Company: Join Neuberger Berman, a leading investment management firm with a diverse culture.
- Benefits: Competitive salary, inclusive workplace, and opportunities for professional growth.
- Why this job: Make an impact in the investment industry while driving innovative marketing strategies.
- Qualifications: 10+ years in marketing, preferably in investment management, with strong project management skills.
- Other info: Dynamic role with a focus on collaboration and relationship-building.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Channel Marketing Lead – EMEA (ex Italy & DACH)
Join to apply for the Channel Marketing Lead – EMEA (ex Italy & DACH) role at Neuberger Berman
Channel Marketing Lead – EMEA (ex Italy & DACH)
Join to apply for the Channel Marketing Lead – EMEA (ex Italy & DACH) role at Neuberger Berman
The Intermediary Marketing Lead (“IML”) — EMEALA (ex Italy & DACH) leads the strategic planning and tactical execution of all intermediary marketing initiatives across EMEALA, partnering closely with the Channel Marketing Leads for Italy & DACH. As the primary local contact for the Global ex US Head of Intermediary Sales, based in London, the IML will also be responsible for co-ordinating with peers in other regions to help deliver an EMEALA intermediary marketing strategy. The IML will partner with senior client coverage leadership, marketing colleagues & product specialists across regions to drive our marketing capability that will elevate Neuberger Berman’s brand awareness, strategic positioning and ultimately drive business results.
Primary Responsibilities
Channel Marketing Strategy and Execution
- Engage with Intermediary Client Coverage leadership; lead the development and execution of the intermediary marketing strategy in EMEALA, coordinating with marketing colleagues across the region
- Establish marketing coverage model that allows for a fully integrated, globally aligned marketing plan with appropriate regional implementation for the intermediary channel
- Engage with global Brand, Content and Product Marketing teams to develop and align thought leadership, events, advertising, digital promotion, communication strategy focusing on both existing as well as new product capabilities
- Develop a coordinated regional events strategy including an educational / research programme as necessary alongside proprietary and third party event partners
- Create messaging, positioning and channel-specific marketing materials working in conjunction with local marketing partners on the effective implementation of global programs
- Build out new strategic initiative plan requests for senior management approvals; including strategic goals, tactics, budget and expected ROI & measurement
- Organize, plan, and lead channel campaigns; conduct project status and progress meetings; complete project tracking and analysis
- Partner with global channel marketing to activate intermediary campaigns / activity at a regional level
- Identify potential project risks, develop contingency plans, and appropriately manage and escalate risks
Campaign Development, Planning & Execution
- Develop and implement integrated marketing campaigns that effectively target intermediary audiences.
- Collaborate closely with local Client Coverage teams to align marketing campaigns with growth objectives.
- Oversee translation processes and collaborate with reviewers to ensure that content is accurately translated into the target languages.
- Monitor campaign performance and optimise strategies to maximise engagement and effectiveness
Lead Gen and Digital Engagement
- Work with client and data analytics teams to create lead reports that align with strategic priorities and allow senior management to have insight into progress toward goal and driving accountability
- Drive client segmentation and create “client journey” roadmap for digital engagement across email, web, native advertising, search, social etc.
- Expand footprint into all markets globally using digital marketing outreach
- Review, interpret and disseminate post-campaign metrics and reporting
- Comprehensive review of the intermediary websites & positioning; propose enhancements to drive better engagement with the intermediary audience; work closely with digital team to update & regularly maintain web
Market Intelligence
- Review peer groups to define competitive market requirements and uncover opportunities for growth and brand enhancements
- Remain abreast of industry developments and issues intermediary clients are facing; analyse and report on changes in investor behaviour and issues affecting the industry
- Strategically respond to this market intelligence with thoughtful, creative campaigns
Qualifications Required
- Minimum of 10 years of marketing experience within in the investment management industry
- Extensive European intermediary market experience; global orientation/aptitude
- Demonstrated track record of developing and executing on strategic marketing plans and initiatives
- Proven ability to manage complex projects which include print, digital, advertising, events and media
- Strong project management skills with the ability to prioritize and manage stakeholder expectations across multiple, competing projects/priorities with aggressive due dates and quick turn-around times
- Team oriented, collaborative approach with ability to take initiative, prioritize and manage multiple tasks simultaneously to meet client expectations and deadlines across multiple projects
- Strong written and verbal communication and interpersonal skills; ability to manage different working styles to effectively influence partners
- Executive presence, professional client service manner, ability to take initiative and interact with all levels of management and adapt to business needs
- Collaborative working style focused on building relationships with partners
- Familiarity with regulatory considerations in financial services marketing.
Technical Skills
- Experience driving and delivering Marketing Strategy
- In depth knowledge of intermediary business as well appropriate level of investment strategy / product solutions
- Ability to balance strategy and execution
Interpersonal Skills
- Ability to communicate clearly across the client coverage and investment organisations
- Outstanding stakeholder management
- Strong organisational skills and attention to detail.
- Adaptability and resilience in a fast-paced environment.
- Collaborative mindset with a team-oriented approach.
Neuberger Berman is an equal opportunity employer. The Firm and its affiliates do not discriminate in employment because of race, creed, national origin, religion, age, color, sex, marital status, sexual orientation, gender identity, disability, citizenship status or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact onlineaccommodations@nb.com.
Learn about the Applicant Privacy Notice.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
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Channel Marketing Lead - EMEA (ex Italy & DACH) employer: Neuberger Berman
Contact Detail:
Neuberger Berman Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Channel Marketing Lead - EMEA (ex Italy & DACH)
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate, but someone who truly gets what they do.
✨Tip Number 3
Follow up after interviews! A simple thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’re the perfect fit.
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We think you need these skills to ace Channel Marketing Lead - EMEA (ex Italy & DACH)
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Channel Marketing Lead role. Highlight your experience in intermediary marketing and how it aligns with our goals at StudySmarter.
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. We love to see numbers and results that back up your claims!
Be Clear and Concise: Keep your writing clear and to the point. We appreciate well-structured applications that make it easy for us to see your qualifications and fit for the role.
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the position!
How to prepare for a job interview at Neuberger Berman
✨Know Your Marketing Strategy
Before the interview, dive deep into the company's marketing strategy, especially in the EMEALA region. Understand their approach to intermediary marketing and be ready to discuss how your experience aligns with their goals.
✨Showcase Your Project Management Skills
Be prepared to share specific examples of complex projects you've managed. Highlight your ability to prioritise tasks and manage stakeholder expectations, as this role requires juggling multiple initiatives simultaneously.
✨Demonstrate Your Collaborative Spirit
This position is all about teamwork. Think of instances where you've successfully collaborated with different teams or departments. Emphasise your interpersonal skills and how you build relationships to drive results.
✨Stay Updated on Industry Trends
Familiarise yourself with current trends in the investment management industry and the challenges faced by intermediary clients. Being able to discuss these insights will show your proactive approach and strategic thinking.