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- Tasks: Lead the development and execution of marketing strategies for intermediaries across EMEA.
- Company: Join Neuberger Berman, a leading investment management firm with a global outlook.
- Benefits: Enjoy a collaborative culture, professional growth opportunities, and a commitment to diversity.
- Why this job: Make an impact in a dynamic environment while working with top industry professionals.
- Qualifications: 10+ years in marketing with a focus on investment management and European markets required.
- Other info: Remote work options available; we value creativity and innovation in our team.
The predicted salary is between 43200 - 72000 £ per year.
Responsibilities
- Engage with Intermediary Client Coverage leadership; lead the development and execution of the intermediary marketing strategy in EMEALA, coordinating with marketing colleagues across the region.
- Establish a marketing coverage model that allows for a fully integrated, globally aligned marketing plan with regional implementation for the intermediary channel.
- Engage with global Brand, Content, and Product Marketing teams to develop and align thought leadership, events, advertising, digital promotion, and communication strategies focusing on both existing and new product capabilities.
- Develop a regional events strategy including educational/research programs alongside proprietary and third-party event partners.
- Create messaging, positioning, and channel-specific marketing materials in collaboration with local marketing partners for global program implementation.
- Build strategic initiative plans for senior management approval, including goals, tactics, budgets, and ROI measurement.
- Organize, plan, and lead channel campaigns, including project meetings, tracking, and analysis.
- Partner with global channel marketing to activate intermediary campaigns regionally.
- Identify project risks, develop contingency plans, and manage risks appropriately.
Campaign Development, Planning & Execution
- Develop and implement integrated marketing campaigns targeting intermediary audiences.
- Collaborate with local Client Coverage teams to align campaigns with growth objectives.
- Oversee translation processes to ensure content accuracy in target languages.
- Monitor campaign performance and optimize strategies for engagement.
Lead Generation and Digital Engagement
- Work with analytics teams to create lead reports aligned with strategic priorities.
- Develop client segmentation and a 'client journey' roadmap for digital channels.
- Expand digital outreach into all markets globally.
- Review and report on post-campaign metrics.
Market Intelligence
- Review peer groups to define market requirements and identify growth opportunities.
- Stay updated on industry developments and investor behaviour issues.
- Respond with creative campaigns based on market intelligence.
Qualifications
- Minimum 10 years of marketing experience in investment management.
- Extensive European intermediary market experience with a global outlook.
- Proven track record in strategic marketing planning and execution.
- Ability to manage complex projects across various media and channels.
- Strong project management and stakeholder management skills.
- Excellent communication and interpersonal skills.
- Professional presence and client service skills.
- Knowledge of financial services marketing regulations.
Technical Skills
- Experience in developing and delivering marketing strategies.
- Deep knowledge of intermediary business and investment solutions.
- Ability to balance strategy with execution.
Interpersonal Skills
- Effective communication across organizations.
- Outstanding stakeholder management.
- Strong organizational skills and attention to detail.
- Resilience and adaptability in a fast-paced environment.
- Team-oriented and collaborative mindset.
Channel Marketing Lead - EMEA (ex Italy & DACH) employer: Neuberger Berman Group LLC
Contact Detail:
Neuberger Berman Group LLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Channel Marketing Lead - EMEA (ex Italy & DACH)
✨Tip Number 1
Network with professionals in the investment management sector, especially those who have experience in intermediary marketing. Attend industry events and webinars to connect with potential colleagues and learn about the latest trends.
✨Tip Number 2
Familiarise yourself with the specific marketing strategies used in the EMEA region, particularly focusing on the nuances of the Italian and DACH markets. This knowledge will help you demonstrate your understanding of regional differences during interviews.
✨Tip Number 3
Showcase your project management skills by discussing past experiences where you successfully led complex marketing campaigns. Be prepared to share specific examples that highlight your ability to manage multiple stakeholders and deliver results.
✨Tip Number 4
Stay updated on the latest developments in financial services marketing regulations. Understanding these regulations will not only enhance your credibility but also show your commitment to compliance and best practices in your role.
We think you need these skills to ace Channel Marketing Lead - EMEA (ex Italy & DACH)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, particularly in investment management and the European intermediary market. Use specific examples that demonstrate your strategic planning and execution skills.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention your experience with integrated marketing campaigns and how you can contribute to the development of the intermediary marketing strategy in EMEALA.
Showcase Project Management Skills: In your application, emphasise your project management abilities. Provide examples of complex projects you've managed, detailing how you coordinated with various stakeholders and ensured successful execution.
Highlight Communication Skills: Since the role requires excellent communication and interpersonal skills, include instances where you've effectively communicated across organisations or led teams. This will demonstrate your ability to engage with diverse stakeholders.
How to prepare for a job interview at Neuberger Berman Group LLC
✨Understand the Role Thoroughly
Before the interview, make sure you have a solid grasp of the responsibilities and qualifications outlined in the job description. Familiarise yourself with the intermediary marketing strategy and how it aligns with the company's goals.
✨Showcase Your Experience
Prepare to discuss your previous marketing experience, especially in investment management and the European intermediary market. Highlight specific campaigns you've led and the results achieved, demonstrating your strategic planning and execution skills.
✨Demonstrate Stakeholder Management Skills
Be ready to provide examples of how you've successfully managed complex projects and engaged with various stakeholders. This role requires strong interpersonal skills, so showcasing your ability to communicate effectively will be crucial.
✨Prepare Questions About Market Intelligence
Since the role involves staying updated on industry developments, prepare insightful questions about market trends and growth opportunities. This shows your proactive approach and genuine interest in the position and the company.
