Business Development Executive

A market-leading designer and manufacturer of leisure and fitness equipment is looking for an ambitious Business Development Executive to join its growing commercial team.

With a strong reputation for quality, innovation and inclusive design, the company combines the latest technology with thoughtful product development to deliver high-quality leisure and fitness solutions to customers across the UK.

As the business continues to grow, this is an exciting opportunity for a commercially driven Business Development Executive to play a key role in generating new business, developing relationships and helping expand the company's presence across the UK.

You’ll work closely with key stakeholders across local authorities, architects, leisure organisations and the wider fitness industry, identifying opportunities and introducing them to products and solutions that genuinely add value.

The company also offers excellent opportunities for progression, supported by an experienced leadership team and a strong focus on continuous learning and professional development.

This is a hybrid opportunity, with candidates required to be commutable to Nottingham three days per week.

The Role

As a Business Development Executive, you’ll be responsible for identifying and developing new sales opportunities through proactive outbound business development. Using a range of channels, you’ll build a strong pipeline of qualified prospects and create valuable opportunities for the senior sales team.

Key Responsibilities

• Identify and develop new business opportunities across the UK through outbound and inbound channels.
• Generate new opportunities through cold calling, targeted email campaigns, LinkedIn outreach and inbound marketing leads.
• Research prospective customers and identify relevant decision-makers within local authorities, architectural practices, leisure organisations and fitness businesses.
• Build strong, long-term relationships with key stakeholders across the leisure, fitness and public sector markets.
• Understand prospective customers’ requirements and identify opportunities where the company's products and solutions can add genuine value.
• Qualify new business opportunities and establish strong relationships before progressing opportunities to the wider sales team.
• Arrange sales meetings, product demonstrations and presentations with senior members of the sales team.
• Proactively represent and promote the company's brand, products and values.
• Contribute to the continued growth of the business by creating a consistent pipeline of new opportunities.
• Maintain accurate and up-to-date information across the CRM system.
• Monitor market developments, customer trends and competitor activity within the leisure and fitness equipment industry.
• Work collaboratively with the wider commercial team to maximise new business opportunities.

What We're Looking For

• 12+ months' experience in new business generation, business development, telesales or a similar sales environment.
• Confidence making outbound calls and engaging with prospective customers.
• Strong communication and relationship-building skills.
• A proactive approach to identifying and pursuing new business opportunities.
• The ability to understand customer needs and communicate value effectively.
• Experience selling into local authorities, architects, leisure organisations or the fitness industry would be beneficial but is not essential.
• A genuine interest in developing a long-term career within business development and sales.
• The ability to commute to Nottingham three days per week.

Business Development Executive Package

• Basic salary: Up to £40,000
• Laptop and mobile phone provided
• Pension options
• 24 days' annual leave plus bank holidays
• Strong training and development opportunities
• Clear progression opportunity to move into a field sales (closing) position

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