At a Glance
- Tasks: Lead and optimise digital marketing platforms for a prestigious law firm.
- Company: MCS Group, a top recruitment agency in Northern Ireland.
- Benefits: Competitive salary, flexible hybrid work, and professional development opportunities.
- Other info: Join a diverse and inclusive team committed to your career growth.
- Why this job: Make a real impact in digital marketing while working with innovative technologies.
- Qualifications: 5+ years in email marketing and MarTech platforms, strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
About the Company
MCS Group is a leading recruitment agency based in Northern Ireland, renowned for connecting talented professionals with top‑tier organizations across various industries. Committed to fostering diversity, inclusion, and equality, MCS Group has established itself as a trusted partner for both employers and job seekers. With a strong emphasis on professionalism, integrity, and excellence, the company prides itself on delivering tailored recruitment solutions that meet the unique needs of each client.
About the Role
The Email and Digital Marketing Manager role at MCS Group offers an exciting opportunity to lead and optimize digital marketing technology platforms within a prestigious law firm. Based in Belfast with a hybrid working arrangement, this position is ideal for a strategic thinker with a strong technical background in enterprise‑level marketing platforms. The successful candidate will oversee the management, integration, and performance of key marketing tools such as Vuture, Passle, and other digital platforms. Acting as a subject matter expert, you will collaborate closely with cross‑functional teams including marketing, IT, business development, and data privacy to ensure best practices, compliance, and innovative digital engagement strategies. Your leadership will be instrumental in enhancing the firm's client engagement and digital experience, driving continuous improvements through insightful analysis and strategic initiatives.
Qualifications
The ideal candidate will possess over five years of proven experience managing enterprise‑level email marketing and marketing technology (MarTech) platforms. Strong expertise in email marketing best practices, including segmentation, deliverability, governance, and performance optimization, is essential. Experience working within a broader MarTech ecosystem, particularly involving CRM integrations and data flows—preferably with Microsoft Dynamics—is highly desirable. Proficiency in analytics and reporting tools, with the ability to translate data into actionable insights, is crucial. Candidates should demonstrate strong vendor management skills, technical understanding, and the capacity to communicate complex concepts clearly. Excellent stakeholder management, interpersonal, and cross‑functional collaboration skills are also required to succeed in this role.
Responsibilities
- Own and manage core marketing platforms such as Vuture and Passle, ensuring effective configuration, governance, and ongoing optimization to meet strategic objectives.
- Oversee additional digital marketing tools, including Ceros, Hanzo, and content aggregators, maintaining best practices and consistency across platforms.
- Lead platform integrations, particularly with CRM systems, working collaboratively with IT and technical teams to ensure seamless data flow and system interoperability.
- Define and implement email marketing best practices, focusing on segmentation, deliverability, governance, and performance metrics to maximize campaign effectiveness.
- Act as a subject matter expert for complex campaigns and content strategies, leveraging insights and analytics to drive improved outcomes.
- Develop and embed platform standards, documentation, and training programs to ensure consistent, compliant adoption across global teams.
- Partner with stakeholders across marketing, business development, IT, and data privacy to deliver scalable solutions and foster continuous improvement initiatives.
Benefits
Joining MCS Group as an Email and Digital Marketing Manager offers a competitive salary package aligned with your experience and expertise. The position provides a flexible hybrid working environment in Belfast, supporting work‑life balance. You will have access to ongoing professional development opportunities, including training and industry certifications, to enhance your skills. The company fosters a collaborative and inclusive workplace culture that values innovation and diversity. Additionally, you will be part of a forward‑thinking organization committed to your career growth and success, with benefits that may include health insurance, pension schemes, and other employee wellness initiatives.
Equal Opportunity
MCS Group is an equal opportunity employer committed to creating an inclusive environment for all employees. The company values diversity and is dedicated to ensuring fair treatment regardless of race, gender, age, disability, sexual orientation, religion, or any other characteristic protected by law. If you require reasonable adjustments during the recruitment process due to a disability or any other need, please contact us, and we will make every effort to accommodate your request.
Digital Marketing Manager in Belfast employer: Netrolynx AI
MCS Group is an exceptional employer, offering a dynamic and inclusive work environment in Belfast for the Digital Marketing Manager role. With a strong focus on professional development, employees benefit from flexible hybrid working arrangements, ongoing training opportunities, and a culture that champions diversity and innovation. Joining MCS Group means being part of a forward-thinking organisation dedicated to your career growth and success, while enjoying a competitive salary and comprehensive benefits package.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Belfast
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or attend industry events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want to show that you’re not just a fit for the role, but also for the team. Tailor your answers to reflect how your skills align with their values and goals.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. We can’t stress enough how important it is to be comfortable talking about your experience and how it relates to the job you’re applying for.
✨Tip Number 4
Don’t forget to follow up after your interview! A simple thank-you email can go a long way in showing your enthusiasm for the position. We recommend applying through our website to keep everything streamlined and professional.
We think you need these skills to ace Digital Marketing Manager in Belfast
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Digital Marketing Manager role. Highlight your experience with email marketing platforms and any relevant MarTech tools, as this will show us you’re the right fit for the job.
Showcase Your Achievements:Don’t just list your responsibilities; share specific achievements that demonstrate your expertise in digital marketing. Use metrics where possible to illustrate how you’ve improved campaign performance or engagement rates.
Be Clear and Concise:When writing your application, keep it clear and to the point. We appreciate well-structured applications that are easy to read, so avoid jargon and focus on communicating your skills effectively.
Apply Through Our Website:We encourage you to apply directly through our website. This ensures your application is received promptly and allows us to process it efficiently. Plus, it’s the best way to stay updated on your application status!
How to prepare for a job interview at Netrolynx AI
✨Know Your Platforms
Make sure you’re well-versed in the digital marketing tools mentioned in the job description, like Vuture and Passle. Familiarise yourself with their features and how they can be optimised for better performance. This will show your technical expertise and readiness to hit the ground running.
✨Showcase Your Data Skills
Prepare to discuss how you've used analytics and reporting tools in past roles. Be ready to share specific examples of how you translated data into actionable insights that improved campaign effectiveness. This will demonstrate your ability to drive results through informed decision-making.
✨Understand Stakeholder Management
Think about your experience working with cross-functional teams. Be prepared to share examples of how you’ve successfully collaborated with marketing, IT, and business development teams. Highlighting your interpersonal skills will show that you can navigate complex environments effectively.
✨Emphasise Continuous Improvement
Discuss your approach to continuous improvement in digital marketing strategies. Share any initiatives you've led that resulted in enhanced client engagement or operational efficiency. This will illustrate your proactive mindset and commitment to driving success in the role.
