At a Glance
- Tasks: Lead product marketing strategy and execution across international markets, driving growth and innovation.
- Company: Join Netradyne, a leader in fleet safety solutions with rapid growth and cutting-edge technology.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Be part of an inclusive team committed to diversity and innovation.
- Why this job: Make a real impact in the transportation ecosystem while leading a dynamic team.
- Qualifications: 10+ years in B2B product marketing with strong leadership and international experience.
The predicted salary is between 80000 - 100000 £ per year.
Netradyne harnesses the power of Computer Vision and Edge Computing to revolutionise fleet safety and the modern-day transportation ecosystem. With growth exceeding 4x year over year, our AI-powered solutions are rapidly gaining recognition as a significant and disruptive technology across global markets.
We are seeking a strategic, hands-on Director of Product Marketing, International, based in the UK. This is a true player-coach role — you will lead and develop a distributed team of Product Marketing Managers whilst directly owning the UK and EU PMM remit.
Reporting to the Sr. Director of Global Product Marketing, you will own positioning, messaging, go-to-market strategy, and product launch execution across international markets. You will be the voice of the international customer inside Netradyne, shaping regional product roadmaps and working in close partnership with Corporate Marketing, Growth Marketing, Sales, and Sales Enablement to drive pipeline and revenue.
Key Responsibilities- Regional Product Marketing & GTM Strategy: Own the international PMM strategy and priorities for the UK, EU, India, and APAC; accountable for business outcomes including pipeline contribution, win-rate, product adoption, and attach rates.
- Strategic Partner to International Product: Act as the voice of the international market within the Product organisation, shaping the regional product roadmap and influencing product, packaging, and pricing decisions.
- Positioning, Messaging & Product Launches: Own positioning and messaging for the international product portfolio; steward the Netradyne narrative across all markets and represent the brand externally with customers, partners, and analysts.
- Cross-Functional GTM & Sales Enablement: Partner with Corporate Marketing and Growth Marketing to drive regional pipeline and brand awareness, aligning on shared priorities and delivering messaging, launch assets, and campaign narratives.
- Team Leadership & Ways of Working: Lead, coach, and grow a distributed team of PMMs based in India; hire and develop high-performing talent and build a high-trust, high-performance team culture across time zones.
- 10+ years of progressive B2B product marketing experience, with at least 4 years in a people-management role leading PMM teams.
- Proven success leading product marketing across international markets, ideally with direct experience across the UK, EU, India, and/or APAC.
- Demonstrated ability to operate as a player-coach: managing a distributed PMM team whilst personally owning hands-on PMM execution for a defined region or segment.
- Strong track record of partnering with Product Management to influence roadmap decisions based on market and customer insight.
- Exceptional written and verbal communication; comfortable presenting to senior leadership and external audiences including customers, partners, and industry analysts.
- Background in fleet management, transportation, telematics, IoT, mobility, computer vision, or AI-powered enterprise SaaS.
- Experience in a high-growth, scaling SaaS environment (Series C through to post-IPO).
- Familiarity with EU and UK data privacy and regulatory considerations relevant to commercial fleet technology.
- A Bachelor’s degree in Marketing, Business, Communications, or a related discipline is highly desirable.
- An advanced degree (MBA or equivalent) is advantageous but not essential.
This position is based in the United Kingdom (Nuneaton, Workwickshire) and operates on a hybrid working model. Periodic international travel will be required (estimated 20–30% of working time) across the UK, EU, India, APAC, and to Netradyne’s San Diego headquarters.
Netradyne is committed to building an inclusive and diverse workplace. We are an equal opportunities employer and do not discriminate on the basis of race, colour, ethnicity, national origin, religion, sex, gender identity, sexual orientation, age, disability, veteran status, genetic information, marital status, or any other characteristic protected under applicable law.
Director, Product Marketing - International in Nuneaton employer: Netradyne
Netradyne is an exceptional employer that fosters a dynamic and inclusive work culture, empowering employees to thrive in their careers. With a strong focus on innovation and growth, particularly in the rapidly evolving field of AI-powered fleet safety solutions, team members benefit from extensive professional development opportunities and the chance to make a significant impact on global markets. Located in Nuneaton, UK, the hybrid work model allows for flexibility while collaborating with a diverse international team, making it an ideal environment for forward-thinking professionals seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Product Marketing - International in Nuneaton
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Show them you’re not just another candidate; you’re genuinely interested in what they do and how you can contribute.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with their needs. Keep it concise but impactful—think of it as your personal marketing strategy.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. Plus, it’s just good manners!
We think you need these skills to ace Director, Product Marketing - International in Nuneaton
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Director of Product Marketing role. Highlight your experience in B2B product marketing and any international exposure you have, as this is key for us at Netradyne.
Showcase Your Leadership Skills:Since this role involves leading a distributed team, don’t forget to emphasise your people management experience. Share examples of how you've coached and developed talent in previous roles to show us you're the right fit.
Be Data-Driven:We love numbers! When discussing your past achievements, include metrics that demonstrate your impact on pipeline contribution, win rates, or product adoption. This will help us see your analytical skills in action.
Apply Through Our Website:To ensure your application gets the attention it deserves, make sure to apply directly through our website. It’s the best way for us to keep track of your application and get back to you quickly!
How to prepare for a job interview at Netradyne
✨Know Your Stuff
Before the interview, dive deep into Netradyne's products and their impact on fleet safety. Understand how AI and computer vision play a role in their solutions. This knowledge will help you articulate your thoughts clearly and show that you're genuinely interested in the company.
✨Showcase Your Leadership Skills
As a Director of Product Marketing, you'll need to demonstrate your ability to lead and develop teams. Prepare examples of how you've successfully managed PMM teams in the past, focusing on your player-coach approach. Highlight specific achievements that align with Netradyne's growth ambitions.
✨Be Data-Driven
Netradyne values analytical rigour, so come prepared with data that showcases your previous successes in product marketing. Discuss how you've connected marketing activities to pipeline and revenue outcomes, and be ready to explain your thought process behind key decisions.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with various teams, think about how you've partnered with sales, corporate marketing, and product management in the past. Be ready to share specific examples of successful collaborations and how they contributed to business outcomes.
