At a Glance
- Tasks: Lead product marketing strategy and execution across international markets, driving growth and innovation.
- Company: Join Netradyne, a leader in fleet safety solutions with rapid growth and cutting-edge technology.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional development.
- Other info: Be part of an inclusive team committed to diversity and innovation.
- Why this job: Make a real impact in the transportation ecosystem while leading a dynamic team.
- Qualifications: 10+ years in B2B product marketing with strong leadership and international experience.
The predicted salary is between 60000 - 70000 £ per year.
Netradyne harnesses the power of Computer Vision and Edge Computing to revolutionise fleet safety and the modern-day transportation ecosystem. With growth exceeding 4x year over year, our AI-powered solutions are rapidly gaining recognition as a significant and disruptive technology across global markets.
We are seeking a strategic, hands-on Director of Product Marketing, International, based in the UK. This is a true player-coach role — you will lead and develop a distributed team of Product Marketing Managers whilst directly owning the UK and EU PMM remit.
Reporting to the Sr. Director of Global Product Marketing, you will own positioning, messaging, go-to-market strategy, and product launch execution across international markets. You will be the voice of the international customer inside Netradyne, shaping regional product roadmaps and working in close partnership with Corporate Marketing, Growth Marketing, Sales, and Sales Enablement to drive pipeline and revenue.
Key Responsibilities- Regional Product Marketing & GTM Strategy: Own the international PMM strategy and priorities for the UK, EU, India, and APAC; accountable for business outcomes including pipeline contribution, win-rate, product adoption, and attach rates.
- Strategic Partner to International Product: Act as the voice of the international market within the Product organisation, shaping the regional product roadmap and influencing product, packaging, and pricing decisions.
- Positioning, Messaging & Product Launches: Own positioning and messaging for the international product portfolio; steward the Netradyne narrative across all markets and represent the brand externally with customers, partners, and analysts.
- Cross-Functional GTM & Sales Enablement: Partner with Corporate Marketing and Growth Marketing to drive regional pipeline and brand awareness, aligning on shared priorities and delivering messaging, launch assets, and campaign narratives.
- Team Leadership & Ways of Working: Lead, coach, and grow a distributed team of PMMs based in India; hire and develop high-performing talent and build a high-trust, high-performance team culture across time zones.
- 10+ years of progressive B2B product marketing experience, with at least 4 years in a people-management role leading PMM teams.
- Proven success leading product marketing across international markets, ideally with direct experience across the UK, EU, India, and/or APAC.
- Strong track record of partnering with Product Management to influence roadmap decisions based on market and customer insight.
- Exceptional positioning, messaging, and storytelling skills; able to translate complex technology into clear, outcome-based value for B2B buyers.
- Strong people leadership: experience hiring, coaching, and developing PMMs in a high-performance culture.
- Background in fleet management, transportation, telematics, IoT, mobility, computer vision, or AI-powered enterprise SaaS.
- Experience in a high-growth, scaling SaaS environment (Series C through to post-IPO).
- A Bachelor’s degree in Marketing, Business, Communications, or a related discipline is highly desirable.
This position is based in the United Kingdom (Nuneaton) / Netherlands (Utrecht) and operates on a hybrid working model. Periodic international travel will be required (estimated 20–30% of working time) across the UK, EU, India, APAC, and to Netradyne’s San Diego headquarters.
Netradyne is committed to building an inclusive and diverse workplace. We are an equal opportunities employer and do not discriminate on the basis of race, colour, ethnicity, national origin, religion, sex, gender identity, sexual orientation, age, disability, veteran status, genetic information, marital status, or any other characteristic protected under applicable law.
Director, Product Marketing - International in London employer: Netradyne
Netradyne is an exceptional employer that fosters a dynamic and inclusive work culture, empowering employees to thrive in a fast-paced environment. With a strong commitment to professional growth, team members benefit from hands-on leadership opportunities and the chance to influence product marketing strategies across international markets. Located in the UK, Netradyne offers a hybrid work model, allowing for flexibility while engaging in meaningful projects that drive innovation in fleet safety solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Product Marketing - International in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Netradyne and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Netradyne are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Netradyne on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Netradyne. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, Product Marketing - International in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Netradyne. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Netradyne:Show us that you’ve done your homework! In your application, briefly mention what you admire about Netradyne’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Netradyne
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Netradyne will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Netradyne, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
