At a Glance
- Tasks: Create and manage engaging video content for TikTok, Instagram, Facebook, and YouTube.
- Company: Dynamic media company based in London with a focus on innovative content.
- Benefits: Birthday off, health insurance, employee recognition, and remote GP services.
- Other info: Join a fast-paced team with opportunities for personal and professional growth.
- Why this job: Be the creative force behind viral content and connect with a vibrant audience.
- Qualifications: Experience in video content creation and strong understanding of social media trends.
The predicted salary is between 30000 - 40000 £ per year.
We’re looking for a confident, creative Social Media Manager to lead the creation and performance of standout video content across TikTok, Instagram, Facebook and YouTube. You’ll be hands‑on in creating content every day while also owning the performance, strategy and continuous improvement of everything we publish. Working from our London studio, you’ll produce a mix of emotional and funny vox pops, stylish celebrity interviews, and engaging podcast content, built for both short‑form and long‑form platforms. You’ll also be responsible for understanding what works, why it works, and how we do more of it.
KEY RESPONSIBILITIES
- Content Creation & Production
- Plan, create and publish social‑first video content across TikTok, Instagram, Facebook and YouTube
- Produce short‑form (Reels, Shorts, TikTok) and long‑form YouTube content
- Film and produce vox pops (emotional, funny, relatable) in‑studio and on location
- Lead and host modern, stylish celebrity interviews
- Record and produce podcast content (including video podcasts for YouTube)
- Appear on camera when needed and act as a confident face/voice of content
- Optimise content for each platform (hooks, pacing, thumbnails, captions, retention)
- Performance & Strategy
- Analyse content performance across all platforms (views, engagement, watch time, shares, retention)
- Identify patterns in what is working, and what isn’t, and translate insights into action
- Continuously refine content formats, hooks, and storytelling based on data
- Stay ahead of platform trends and apply them in a way that fits a parenting audience
- Help shape the wider content strategy based on audience behaviour and performance insight
- Community & Brand Representation
- Support community engagement across comments, DMs and audience interactions
- Represent the brand at events, including hosting, interviewing or speaking when required
SKILLS & EXPERIENCE
- Strong experience creating and managing video content for social platforms
- Experience with YouTube content (including understanding of retention, thumbnails and titles)
- Comfortable filming, directing and producing content in a studio environment
- Proven ability to analyse performance data and turn insights into content decisions
- Strong understanding of TikTok, Instagram, Facebook and YouTube trends
- Confident on camera and comfortable engaging with contributors, guests and the public
- Strong storytelling ability with a clear sense of what performs on social
- Experience conducting celebrity interviews or working with talent
- Podcast production experience (especially video podcasts for YouTube)
- Basic editing skills (Premiere Pro, CapCut or similar)
- Experience in parenting, lifestyle or digital publishing
- Community management experience
Personal Attributes
- Confident, outgoing and naturally engaging on and off camera
- Creative thinker with strong editorial instincts
- Analytical mindset - curious about what drives performance
- Comfortable switching between creative execution and strategic thinking
- Fast‑paced, adaptable and highly proactive
- Strong communicator who can represent the brand externally
OUR KEY BENEFITS
- Your Birthday day off
- Vitality Medical Insurance, after probation
- Employee recognition awards
- Employee Assistance Programme
- Life cover, after probation
- Health Hero – Remote GP & second medical opinion service
- Cycle to Work scheme
Social Media Manager in London employer: Netmums
Join our dynamic London studio as a Social Media Manager, where creativity meets strategy in a vibrant work culture. We offer a range of benefits including your birthday off, comprehensive medical insurance, and opportunities for employee recognition, all while fostering an environment that encourages personal growth and innovative thinking. With hands-on experience in content creation and performance analysis, you'll thrive in a role that not only values your contributions but also supports your professional development in the fast-paced world of social media.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Netmums and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Netmums are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Netmums on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Netmums. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Netmums. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Netmums:Show us that you’ve done your homework! In your application, briefly mention what you admire about Netmums’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Netmums
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Netmums will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Netmums, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
