At a Glance
- Tasks: Drive partner-led demand and pipeline growth across EMEA through targeted programmes and events.
- Company: Join NETGEAR, a leader in innovative networking solutions.
- Benefits: Competitive salary, dynamic work culture, and opportunities for professional growth.
- Other info: Be part of a performance-driven team that values creativity and innovation.
- Why this job: Make a real impact in the tech industry while collaborating with diverse partners.
- Qualifications: 8+ years in B2B marketing, especially in channel or partner marketing.
The predicted salary is between 56700 - 69300 £ per year.
Role Overview
The EMEA Channel Marketing Manager is responsible for driving partner-led demand and pipeline growth across the region by deeply understanding the local channel ecosystem and activating the right partners through targeted programmes, communications, content, and events. This role sits at the intersection of Marketing, Sales, and the Partner Organisation, working closely with regional sales leadership on shared goals and outcomes. The ideal candidate understands how different partner types go to market, knows how to enable partners to generate demand on our behalf, and brings strong regional execution discipline. This is a high-impact, hands-on individual contributor role for someone who takes commercial ownership of regional outcomes, thinks strategically, and knows how to turn strategy into action. The role requires frequent travel across EMEA to engage partners, attend industry events, and support field activity.
Key Responsibilities
- Channel & Ecosystem Expertise
- Develop and maintain deep expertise in the EMEA channel ecosystem, with particular focus on the UK market.
- Understand the business models, customer segments, buying motions, and go-to-market approaches of partner types including: Value-Added Resellers (VARs), Systems Integrators, Managed Service Providers (MSPs), Distributors, AV Integrators and AV Manufacturers.
- Act as the regional authority on how partners influence, generate, and close demand across EMEA.
- Partner Demand Enablement
- Ensure partners are equipped with the right content, messaging, and tools to drive demand on our behalf.
- Localise and activate global partner campaigns for EMEA relevance and impact.
- Develop and deliver partner enablement assets including campaign-in-a-box toolkits, partner-type-specific value propositions, and content aligned to regional customer use cases.
- Drive partner adoption of marketing programmes, tracking engagement and optimising based on performance data.
- Plan, activate, and optimise regional MDF investments in close collaboration with Sales, with clear accountability for outcomes.
- Sales Alignment & Regional Planning
- Align channel marketing plans directly to regional sales priorities, focus areas, and growth targets.
- Participate in regional sales planning, QBRs, and cadence meetings as the channel marketing lead.
- Ensure tight coordination between partner-led activities and direct sales motions to avoid conflict and maximise pipeline contribution.
- Partner Communications
- Own EMEA partner communications, ensuring clarity, consistency, and regional relevance across all touchpoints.
- Develop and manage regional partner newsletters, programme announcements, and campaign communications.
- Ensure global updates, product launches, and programme changes are effectively translated into regional context and landed with partners in a timely way.
- Events & Field Activation
- Own EMEA partner communications, ensuring clarity, consistency, and regional relevance across all touchpoints.
- Develop and manage regional partner newsletters, programme announcements, and campaign communications.
- Ensure global updates, product launches, and programme changes are effectively translated into regional context and landed with partners in a timely way.
- Partner Recruitment & Programme Support
- Support regional execution of the partner programme, including enablement, launches, and ongoing engagement.
- Collaborate with Partner and Sales teams to identify coverage gaps and recommend marketing strategies to attract the right partners.
- Reinforce partner value proposition and programme benefits through consistent, compelling messaging.
- Measurement & Optimisation
- Track and report on the performance of EMEA channel marketing activities against defined KPIs.
- Use data and feedback from Sales and partners to continuously refine and improve programmes.
- Share EMEA insights and best practices with global marketing teams to inform broader strategy.
Required Qualifications
- 8+ years of B2B marketing experience, with substantial and demonstrable experience in channel or partner marketing across EMEA.
- Strong understanding of the EMEA partner ecosystem and routes to market.
- Proven track record of working closely with field sales teams on shared pipeline and revenue goals.
- Experience planning, executing, and measuring regional partner events and field marketing programmes.
- Hands-on experience managing or influencing MDF budgets and demonstrating return on investment.
- Proficiency with CRM and marketing automation platforms.
- Strong analytical capability - comfortable working with campaign and pipeline data to draw insights and make recommendations.
- Excellent communication and influencing skills.
- Highly organised, execution-focused, and comfortable operating at pace in a matrixed environment.
Preferred Qualifications
- Experience in the networking, hardware, AV, or broader technology sector.
- Additional European language skills.
Company Statement/Values:
At NETGEAR, we are on a mission to unleash the full potential of connectivity with intelligent solutions that delight and protect. We turn ideas into innovative networking products that connect people, power businesses, and advance the way we live. We're a performance-driven, talented and connected team that's committed to delivering world-class products for our customers. As a company, we value our employees as the most essential building blocks of our success. And as teammates, we commit to taking our work to the Next Gear by living our values: we Dare to Transform the future, Connect and Delight our customers, Communicate Courageously with each other and collaborate to Win It Together. You’ll find our values woven through our processes, present in our decisions, and celebrated throughout our culture. We strive to attract top talent and create a great workplace where people feel engaged, inspired, challenged, proud and respected. If you are creative, forward-thinking, passionate about technology and are looking for a rewarding career to make an impact, then you've got what it takes to succeed at NETGEAR. Join our network and help us shape the future of connectivity. NETGEAR hires based on merit. All qualified applicants will receive equal consideration for employment. All your information will be kept confidential according to EEO guidelines.
EMEA Channel Marketing Manager in Bracknell employer: Netgear
NETGEAR is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation and collaboration are at the forefront. With a strong commitment to employee growth, we offer opportunities for professional development and the chance to work on cutting-edge technology in the broadcast industry. Our UK-based role allows for hybrid or fully remote work, providing flexibility while engaging with a talented team dedicated to transforming connectivity solutions across EMEA.
StudySmarter Expert Advice🤫
We think this is how you could land EMEA Channel Marketing Manager in Bracknell
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Netgear and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Netgear are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Netgear on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Netgear. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace EMEA Channel Marketing Manager in Bracknell
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Netgear. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Netgear:Show us that you’ve done your homework! In your application, briefly mention what you admire about Netgear’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Netgear
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Netgear will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Netgear, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
