At a Glance
- Tasks: Drive partner-led demand and pipeline growth across EMEA through targeted programmes and events.
- Company: Join NETGEAR, a leader in innovative networking solutions with a vibrant team culture.
- Benefits: Competitive salary, career growth opportunities, and a dynamic work environment.
- Other info: Frequent travel across EMEA and a chance to shape the future of connectivity.
- Why this job: Make a real impact in the tech industry while collaborating with diverse partners.
- Qualifications: 8+ years in B2B marketing, especially in channel or partner marketing.
The predicted salary is between 59400 - 72600 £ per year.
The EMEA Channel Marketing Manager is responsible for driving partner-led demand and pipeline growth across the region by deeply understanding the local channel ecosystem and activating the right partners through targeted programmes, communications, content, and events. This role sits at the intersection of Marketing, Sales, and the Partner Organisation, working closely with regional sales leadership on shared goals and outcomes. The ideal candidate understands how different partner types go to market, knows how to enable partners to generate demand on our behalf, and brings strong regional execution discipline. This is a high-impact, hands-on individual contributor role for someone who takes commercial ownership of regional outcomes, thinks strategically, and knows how to turn strategy into action. The role requires frequent travel across EMEA to engage partners, attend industry events, and support field activity.
Key Responsibilities
- Channel & Ecosystem Expertise: Develop and maintain deep expertise in the EMEA channel ecosystem, with particular focus on the UK market. Understand the business models, customer segments, buying motions, and go-to-market approaches of partner types including Value-Added Resellers (VARs), Systems Integrators, Managed Service Providers (MSPs), Distributors, AV Integrators, and AV Manufacturers.
- Partner Demand Enablement: Ensure partners are equipped with the right content, messaging, and tools to drive demand on our behalf. Localise and activate global partner campaigns for EMEA relevance and impact. Drive partner adoption of marketing programmes, tracking engagement and optimising based on performance data.
- Sales Alignment & Regional Planning: Align channel marketing plans directly to regional sales priorities, focus areas, and growth targets. Participate in regional sales planning and ensure tight coordination between partner-led activities and direct sales motions.
- Partner Communications: Own EMEA partner communications, ensuring clarity, consistency, and regional relevance across all touchpoints. Develop and manage regional partner newsletters, programme announcements, and campaign communications.
- Events & Field Activation: Manage regional partner newsletters, programme announcements, and campaign communications. Ensure global updates, product launches, and programme changes are effectively translated into regional context.
- Partner Recruitment & Programme Support: Support regional execution of the partner programme, including enablement, launches, and ongoing engagement. Collaborate with Partner and Sales teams to identify coverage gaps and recommend marketing strategies.
- Measurement & Optimisation: Track and report on the performance of EMEA channel marketing activities against defined KPIs. Use data and feedback from Sales and partners to continuously refine and improve programmes.
Required Qualifications
- 8+ years of B2B marketing experience, with substantial experience in channel or partner marketing across EMEA.
- Strong understanding of the EMEA partner ecosystem and routes to market.
- Proven track record of working closely with field sales teams on shared pipeline and revenue goals.
- Experience planning, executing, and measuring regional partner events and field marketing programmes.
- Hands-on experience managing or influencing MDF budgets.
- Proficiency with CRM and marketing automation platforms.
- Strong analytical capability.
- Excellent communication and influencing skills.
- Highly organised and execution-focused.
Preferred Qualifications
- Experience in the networking, hardware, AV, or broader technology sector.
- Additional European language skills.
- Professional marketing qualification.
At NETGEAR, we are on a mission to unleash the full potential of connectivity with intelligent solutions that delight and protect. We value our employees as the most essential building blocks of our success. If you are creative, forward-thinking, passionate about technology and are looking for a rewarding career to make an impact, then you've got what it takes to succeed at NETGEAR.
EMEA Channel Marketing Manager employer: NETGEAR, Inc.
NETGEAR, Inc. is an exceptional employer that values innovation and collaboration, offering a dynamic work culture where employees can thrive in their careers. With opportunities for professional growth and the flexibility of hybrid or remote work within the UK, you will be part of a forward-thinking team dedicated to shaping the future of broadcast networking across EMEA. The company's commitment to employee development and engagement with industry leaders makes it a rewarding place to work.
StudySmarter Expert Advice🤫
We think this is how you could land EMEA Channel Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for NETGEAR, Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like NETGEAR, Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with NETGEAR, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at NETGEAR, Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace EMEA Channel Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit NETGEAR, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of NETGEAR, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about NETGEAR, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at NETGEAR, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at NETGEAR, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At NETGEAR, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
