Manager, Hardlines Licensing CPX

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Our growing global Consumer Products team brings our members' favourite stories to life through products and experiences on IP including KPop Demon Hunters, One Piece & Stranger Things amongst others. The team is responsible for overseeing the business and creative execution across merchandise creation, product development, licensee relationships, publishing, marketing, as well as a global division focused on live experiences.

We are seeking a Manager, Hardlines Licensing to manage our key partners across series and film. This person will be part of our acceleration phase as we embark on ambitious relationships with the world’s leading toy and hardlines brands across some of the most talked-about titles. This won't be plug and play but collaborative and strategic work as we build the franchises of the future. The ideal candidate will be a dynamic professional with sharp operational acumen who can guide our core licensees to build impactful programs at retail in new innovative ways. They should be comfortable with risk, creative in problem-solving, and unafraid to express their informed opinions and do what is right for Netflix.

The Manager, Hardlines will be responsible for informing strategy and execution for hardlines programs with global partners. They will support key licensees in growing and developing their business with Netflix. Our overall goal is to ensure that Netflix consumer products are present in the right categories and distribution channels to deliver fan joy whenever and wherever those fans are.

What you will do:

• Strategic Thinking: Inform and execute toys and hardlines category growth strategies, aligning with our global hardlines strategy and overall Consumer Products business and Netflix goals.
• Strategic Planning and Execution: Co-strategise with the Global Head of Hardlines, develop pitches and execute specialised go-to-region strategies.
• Lead Program Management and Cross-Functional Coordination: Drive end-to-end project management for key Global partners, including coordinating multiple internal and external stakeholders and ensuring a robust workflow.
• Commercial and Marketing Optimisation: Partner with internal teams to optimise commercial plans, lead market deployment sessions, and attend recurring Licensing and Commercial touchbases to drive successful outcomes.
• Business Analysis and Forecasting: Manage the collection and analysis of quarterly forecasts to provide business insights and put strategic plans in place to secure future business growth.
• Drive a global toys center of excellence: Incorporate regional business needs to maximise opportunities across the globe.
• Evaluate the competitive landscape: Identify gaps and opportunities to gain market share in all lines of business.
• Be a strong internal and external champion: Advocate for the Netflix Consumer Products strategy including our unique proposition, vision, and long-term goals.
• Take a “talent friendly” approach: Ensure appropriate stakeholders are involved in key decision-making.

What we need from you:

• 10+ years of experience leading, or as a key member, of a Licensing / Toy Company Marketing team with a specific focus on global, tentpole-title programs.
• Proven experience developing and executing global brand plans that drive growth and deliver results.
• Retail Development, Merchant, or Licensing experience is a plus.
• Demonstrated success in building and growing brands across Girls, Boys, and kidult / adult collectibles.
• Preschool experience is a plus.
• Demonstrated success working with all regional stakeholders to ensure global deals are maximised in each region.
• Experience working with multiple regions with an understanding of the international retail landscape.
• Understanding of global and local market trends and emerging opportunities.
• Excellent communication and negotiation skills with the ability to manage relationships with internal and external stakeholders.
• Excellent analytical skills with the ability to track, analyse, and optimise business performance.
• Strong problem-solving skills and willingness to make self-less decisions that benefit the overall Netflix business.
• Ability to lead and influence cross-functional teams in a matrix-org.
• Ability to work independently and collaboratively in a fast-paced, fast-changing environment.
• High workload capacity is a must, being able to do both high level strategy and managing day-to-day operations efficiently.
• Ability to travel domestically and internationally up to 10% for partner meetings and trade shows.

Our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. Netflix provides comprehensive benefits including Health Plans, Mental Health support, a pension plan, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time salaried employees are immediately entitled to flexible time off.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner. We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams.