At a Glance
- Tasks: Lead merchandising strategies for Netflix titles across EMEA, ensuring engaging member experiences.
- Company: Join Netflix, a global leader in entertainment with millions of members worldwide.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic role with a focus on collaboration and continuous learning in a fast-paced environment.
- Why this job: Shape how millions discover content and make a real impact in the entertainment industry.
- Qualifications: 8+ years in merchandising or related fields, strong analytical and communication skills.
The predicted salary is between 75600 - 92400 £ per year.
Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
The Product Merchandising organization delivers intuitive merchandising and local expertise to make it easy and enjoyable for our members to find and choose what to watch now, and next. Lead Merchandisers are responsible for the scaled strategic guidance of title and catalog promotions (series, movies, live events, specials) on Netflix across the region. You will serve as a subject matter expert across merchandising surfaces and tactics, evaluating their impact on title performance, slate performance, and member experience alongside established merchandising playbooks.
You will act as an escalation point for local title merchandisers and regional leaders where that expertise is required. You will apply this knowledge to deliver high-quality presentations across title types, ensuring experiences on Netflix align with business goals and member needs. Regionally, you implement the processes to enable this, including title reviews, quarterly merchandising planning, and prioritisation of regional requests. Where playbooks do not yet exist or contain operational gaps, you will leverage your expertise and partner with the global functional team to define solutions. You will also provide context and feedback to ensure playbooks evolve effectively.
You will use dashboards and analytics to inform and evaluate decision-making, while serving as an escalation point for regional merchandising exceptions in partnership with lead merchandisers across other regions. This role requires the ability to adapt to dynamic work environments, collaborating and communicating effectively across both technical and creative domains. A solid foundation in merchandising and data acumen is required, alongside strategic systems thinking.
You are expected to:
- Ensure title & catalogue merchandising in the region abides by existing principles and guidelines at scale.
- Provide guidance in consultation with the global core team in the absence of playbooks.
- Steer the merchandising efforts with numerous and/or new merchandising tactics applied; lead title reviews, ensuring strategies, rationales and outcomes are well-documented for senior executive visibility.
- Understand Merchandising dashboards and metrics; act as point of escalation and expertise for title performance questions from market leaders and their teams.
- Be an expert in product behaviour; support local merchandising leadership as a point of escalation for general product knowledge.
- Marry product promotional knowledge with local insights to identify where local member behaviours may diverge.
- Filter and prioritise all regional requests for additional merchandising support and liaise with core functional teams on approved requests.
- Analyze and represent local title promotion holistically and how that impacts content performance.
- Provide strategic feedback and context to evolve title promotional narratives so they resonate effectively with regional partners.
Qualifications:
- 8 or more years of experience in Merchandising Roles, Promotional Strategy, Promotional Analytics, Product Management, or Entertainment Marketing.
- Strong analytical skills; including the ability to interpret quantitative insights and build actionable narratives from complex data.
- Effective communication skills across written documents and multimodal collaboration, with the ability to adapt messaging for diverse audiences.
- Proven ability to build collaborative, productive relationships with cross-functional stakeholders from diverse backgrounds.
- Deep understanding of consumer behaviours and discovery habits with entertainment.
- Strategic problem-solving skills with a user-centric mindset and empathy.
- Demonstrated ability to take independent initiative, manage projects autonomously, and align cross-functional teams amid ambiguity.
- Commitment to continuous learning, keeping pace with industry innovation, and acquiring domain knowledge.
- Background in or demonstrated enthusiasm for the entertainment, media, or streaming landscape.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner. We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams.
Lead Merchandiser - EMEA in London employer: Netflix
At Netflix, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a Franchise Strategy & Execution Lead in London, you will benefit from unparalleled growth opportunities, working alongside talented professionals in a collaborative environment that values creativity and innovation. Join us to make a meaningful impact on beloved franchises while enjoying the vibrant culture of one of the world's leading entertainment companies.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Merchandiser - EMEA in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Netflix and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Netflix are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Netflix on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Netflix. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Lead Merchandiser - EMEA in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Netflix. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Netflix:Show us that you’ve done your homework! In your application, briefly mention what you admire about Netflix’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Netflix
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Netflix will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Netflix, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
