EMEA Marketing Manager, Experiences in City of London

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Netflix is one of the world\'s leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Role

It\'s an amazing time to be joining Netflix as we continue to transform entertainment globally!

In only a few short years, the Netflix Experiences team has launched multiple experiences in cities around the world, reaching millions of fans and creating billions of impressions online. As we continue to develop scalable, immersive experiences reaching our diverse members (and non-members) where they are, we seek to grow our team to help us in our mission to foster Fan Joy around the world.

We are seeking a highly driven, self-motivated Marketing Manager to join the Consumer Products Experiences team! In this role, you have the unique opportunity to assist with the end-to-end marketing onboarding and campaign management for a myriad of global, ticketed, immersive, and licensed touring experiences and attractions based on some of Netflix\'s most iconic films and series.

The ideal candidate must demonstrate a strong expertise in both licensing and integrated marketing while maintaining a strong pulse on popular culture. The role requires an ability to quickly and efficiently execute a variety of marketing tactics with the objective of driving ticket sales for large-scale global licensed touring entertainment activations. Experience in global LBE, FEC, hospitality, and entertainment industries, particularly with licensed properties and touring shows, preferred.

We seek an individual who sees themselves in the following descriptions:

• Has a background and interest in Location Based Entertainment, Theme Park, Touring, or other attraction environment experience, specifically driving audience engagement and ticket sales on social platforms.
• Approaches marketing with both a creative and sales-driven mindset - You see marketing and sales as two sides of the same coin, always considering both disciplines when making decisions.
• You rely on data to make informed decisions, use discernment, and evaluate gut instincts on subjective matters.
• You are curious about social data and its implications for global touring experiences and monitor industry trends and innovations in this space.
• You are sceptical of an insight until you thoroughly investigate the underlying data.
• Goes beyond cookie-cutter analysis and collaborates with internal partners and licensees to provide bespoke solutions for global challenges.
• Understands how to turn consumer insights from \"he said she said\" into actionable findings that move the business forward
• Experience in building global toolkits, brand guidelines, and scalable strategy memos specifically for multi-city and touring experiences.
• Has experience socialising findings across different departments (PR, social, creative, events, and consumer products) and can pivot to the needs of each
• Is a great communicator, clear and concise, confident, and able to express ideas and opinions thoughtfully, particularly in the context of managing relationships with global licensees and teams.
• Grasps overall business objectives and the larger strategic context of any work that is done
• Is a self-starter, but loves working on a team and wants to avoid a silo environment

Responsibilities will include, but are not limited to:

• End-to-end project and vendor management of long-lead marketing campaigns for global licensed touring experiences and attractions across a variety of markets
• Manage the onboarding process for new experiences and teams
• Support global marketing leads/project ICs, relevant stakeholders, global licensees, and country teams, to ensure timely delivery of feedback, content assets, collateral, etc., required for marketing campaigns
• Consult on organic social and paid media campaigns, including audience and platform targeting, creative deployment, and analysis of results against KPIs
• Coordinating with outside agencies, vendors, internal cross-functional partners, and regional teams to ensure strategy alignment for licensed experiences
• Socialise strategy and content distribution plans with regional social teams for amplification and support, export content for regional licensed experiences, and serve as a creative consultant on regional ideas to ensure alignment with the global Live Experiences objective
• Updating & maintaining various planning tools and licensed approvals decks, including the marketing calendar and other tools related to campaign management
• Support in collecting data and performance metrics for campaign reporting, regional market presentations, and internal newsletters
• Work closely with the Business Development team to track IPs and locations against global strategy
• Coordinating and supporting on-the-ground activations, programming, and events related to experiences in your region
• Maintain x-functional documents, site visits, kick-offs and task forces

Essential qualifications:

• At least 8+ years of hands-on marketing experience at a global brand, agency, consulting firm, studio, or Location Based Entertainment organisation, with a significant focus on global and licensed experiences.
• Resourceful go-getter who seamlessly bridges marketing and operations, proactively gathering insights, aligning stakeholders (including licensees and country teams), and driving execution in dynamic global environments for touring shows.
• Motivated self-starter who thrives in ambiguity, proactively seeks information and resources, and excels at executing tasks with confidence and autonomy.
• Experience developing successful long-lead marketing campaigns for ticketed global touring events and attractions.
• Experience developing strategies for retail, hospitality, or e-commerce adjacent products within the context of global licensing.
• Strong creative sensibilities, demonstrating an innate understanding of foundational design and composition principles.
• Experience aggregating and analysing data from global campaigns, then socialising insights at all levels of an organisation.
• Organised, organised, organised - able to multi-task and strong attention to detail, particularly when managing multiple projects, timelines, and teams simultaneously under deadlines and pressure.
• Language skills: English mandatory plus another European language: German, Spanish or French

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.