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- Tasks: Lead B2B marketing initiatives across EMEA, ensuring alignment and effective execution.
- Company: Join Netflix, a global leader in entertainment, shaping the future of advertising.
- Benefits: Enjoy flexible work options, competitive salary, and a vibrant company culture.
- Why this job: Be part of a dynamic team driving impactful marketing strategies in a fast-paced environment.
- Qualifications: 7+ years in B2B marketing with strong project management and cross-functional collaboration skills.
- Other info: Ideal for those with an entrepreneurial spirit ready to thrive in a unique culture.
The predicted salary is between 48000 - 84000 £ per year.
The Team The Ads Marketing team shapes our core advertising positioning and drives the go-to-market strategy to bring this positioning to life through compelling, differentiated messaging and narratives. By activating these messages across both sales channels (presentations, materials, talking points, events) and broader non-sales channels, the team builds widespread awareness and excitement among our key advertising partners. You will report to the Head of Ads Marketing, EMEA, based in London. The Opportunity As the Ads B2B Scaled Programs Marketing Manager you will coordinate the execution of Netflix Ads’ B2B marketing strategy across the EMEA region, ensuring alignment within the countries and global objectives. This role requires a strategic marketer with strong operational expertise, skilled at building processes that facilitate seamless collaboration with international and cross-functional partners. You’ll be responsible for coordinating marketing initiatives, managing timelines and resources efficiently, and setting up frameworks that support consistent, high-impact initiatives across diverse markets. You will project manage multi-market initiatives such as Netflix Ads Site, Newsletter, and Agency Roadshows. In addition, you will conceptualise, develop, and execute audience marketing programs, and multi-channel initiatives; and spearhead strategic marketing initiatives to enable the growth of the Ads business. We are seeking a dynamic and results-driven B2B Marketing Programs Manager to join our Ads marketing team. You will work closely with cross-functional teams, including country marketing, product marketing, and global marketing, to create and implement effective marketing initiatives tailored to regional needs. Core Responsibilities: Region-wide Stewardship : Orchestrate regional marketing programs and initiatives that drive Netflix Ads’ B2B growth across UK, FR, DE, IT, ES, working in tandem with country marketing managers to ensure successful local activation. Ensure best-in-class marketing execution. Program Scaling & Implementation : Design and develop scalable marketing programs and adapt global initiatives to meet regional needs, which can be efficiently adapted by local teams. Represent and be the voice of the region in global initiatives and serve as a conduit between global teams and country marketing managers. Build effective systems that help successfully scale and land global initiatives in the region with a focus on long-term impact and regional cohesion. Project Management & Coordination : Oversee region-wide projects, managing timelines, budgets, and resources to ensure successful, on-time delivery and high standards of quality across initiatives. Such as regional projects. Stakeholder Management : Serve as the main point of contact for marketing programs across regions, liaising with internal and external partners to align on objectives, share best practices, and ensure effective execution of strategic initiatives. Best Practice Sharing : Gather and share best practices and operational insights to elevate marketing standards across all regions. Market Intelligence & Insights : Stay informed on market trends, industry developments, and competitor activities within the region, sharing insights with specialized teams to refine strategy and keep Netflix Ads competitive. Qualifications: At least 7 years of experience in B2B marketing, project management, or marketing operations, ideally within an international or multi-market setting. Strong operational expertise with a proven track record of developing scalable processes and frameworks that drive efficient execution and cross-functional alignment. Experience leading and managing regional or multi-market marketing programs, with a focus on scaling initiatives across diverse local markets. Exceptional project management skills, including the ability to manage budgets, coordinate resources, and oversee multiple projects with tight deadlines. Skilled in cross-functional collaboration, with experience working closely with sales, product, content, and local marketing teams to create cohesive and impactful campaigns. Demonstrated ability to balance regional and global objectives, ensuring programs align with overall business goals while addressing specific market needs. Strong analytical skills, with the ability to interpret data, assess program performance, and make data-informed adjustments. Excellent communication and interpersonal skills, adept at sharing best practices, providing training, and supporting regional teams in program activation. Familiarity with digital marketing channels, regional market dynamics, and industry trends within EMEA is a plus. You have an entrepreneurial mindset and are eager to flourish in our unique company culture (see Who We Are ). #J-18808-Ljbffr
Ads B2B Scaled Programs Marketing Manager - EMEA employer: Netflix
Contact Detail:
Netflix Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ads B2B Scaled Programs Marketing Manager - EMEA
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing, especially within the EMEA region. Understanding regional dynamics and how they influence marketing strategies will give you an edge during discussions and interviews.
✨Tip Number 2
Network with professionals in the advertising and marketing sectors, particularly those who have experience in multi-market environments. This can provide you with valuable insights and potentially lead to referrals that could help your application stand out.
✨Tip Number 3
Showcase your project management skills by discussing specific examples of successful campaigns you've led. Highlight how you managed timelines, budgets, and resources effectively, as this is crucial for the role.
✨Tip Number 4
Prepare to discuss how you would approach scaling marketing initiatives across diverse local markets. Think about frameworks or processes you've implemented in the past that could be adapted for this role at Netflix Ads.
We think you need these skills to ace Ads B2B Scaled Programs Marketing Manager - EMEA
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing and project management. Focus on your achievements in coordinating marketing initiatives and managing cross-functional teams, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the position and the company. Discuss how your skills align with the responsibilities outlined in the job description, particularly your experience in scaling marketing programs and managing regional projects.
Showcase Analytical Skills: Provide examples of how you've used data to inform marketing strategies or assess program performance. This will demonstrate your strong analytical skills, which are crucial for the role.
Highlight Cross-Functional Collaboration: Emphasise your experience working with various teams, such as sales, product, and local marketing. Share specific instances where your collaboration led to successful marketing campaigns or initiatives.
How to prepare for a job interview at Netflix
✨Understand the Role and Responsibilities
Make sure you thoroughly understand the job description and core responsibilities. Be prepared to discuss how your experience aligns with coordinating marketing initiatives and managing projects across multiple markets.
✨Showcase Your Project Management Skills
Highlight your project management expertise by sharing specific examples of how you've successfully managed timelines, budgets, and resources in previous roles. This will demonstrate your ability to oversee region-wide projects effectively.
✨Demonstrate Cross-Functional Collaboration
Prepare to discuss your experience working with various teams, such as sales, product, and local marketing. Emphasise your ability to foster collaboration and ensure alignment on objectives, which is crucial for this role.
✨Stay Informed on Market Trends
Research current market trends and competitor activities within the EMEA region. Being knowledgeable about the industry will allow you to provide valuable insights during the interview and show your commitment to staying ahead in the field.
