At a Glance
- Tasks: Lead creative brand partnerships and develop innovative marketing campaigns with top consumer brands.
- Company: Join Netflix, the most innovative entertainment company in the world.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Fast-paced role with opportunities to work with senior executives and industry leaders.
- Why this job: Be at the forefront of shaping brand partnerships and driving impactful marketing strategies.
- Qualifications: 10+ years in creative brand partnerships, strong communication skills, and a passion for entertainment.
The predicted salary is between 60000 - 80000 £ per year.
The Brand Partnerships team collaborates with external partners and internal cross-functional teams to create compelling campaigns, activations, sponsorships, and innovative solutions. As part of our overall marketing efforts, we partner with admired consumer brands to promote our titles and fuel fandom with creative marketing campaigns that drive outsized conversation, creating more ways for fans to connect with the content and IP that they love. Following the launch of Netflix with Ads in late 2022, we have continued to innovate our partnership offering, developing new intersectional solutions for brands to get closer to, and integrate with, our culture defining content and IP whilst continuing to provide a best-in-class experience to our members and ad tier subscribers.
Responsibilities
- Working closely with our UK Ads team to proactively engage and build robust, commercially and creatively viable partnership opportunities.
- Ownership of the commercial strategy, pitching and delivery for specific title opportunities for 2027 end to end with the UK ads team.
- Work closely on sponsorship opportunities across the Live programming slate.
- Extract insights from partners to arm our strategic and creative teams with the appropriate level of information in order to develop and steer the strategic & creative vision from beginning through to execution.
- Be a close link between our sponsorships and solutions team and brand partnerships to build considered media based creative solutions for partners.
- Work closely with brand strategy, creative and production to build robust brand partnerships that deliver commercial and conversation marketing results.
- Craft clear and concise commercial packages for partners.
- Drafting and negotiating deal memos and contractual promotional agreements.
- Development of memos that can articulate clear thinking to inform and guide major decisions or voice opinions that can be shared publicly within the broader Netflix organisation.
- Provide guidance and feedback to brands in a clear and robust manner.
- Educate new prospective partners on our unique view and approach to brand partnerships and translate to them our goals and ambition.
Qualifications
- Has 10 or more years of experience developing, negotiating, and executing incredibly creative, IP led, entertainment partnerships or brand campaigns.
- Experience of working with a quick commercial environment and an expert at balancing commercial and creative decisions.
- Solid understanding of the media landscape, especially across TV and Social.
- Experience within a film or TV environment, either directly within an entertainment organisation or being brand side having collaborated within entertainment.
- Clear and articulate writer, who is comfortable crafting a narrative and developing points of view, despite some ambiguity or uncertainty.
- Understands how strategy informs creative briefs and can clearly demonstrate experience of working end to end in the development of marketing campaigns with agencies.
- Experience in developing and selling custom partnership solutions for owned media channels.
- Able to give strong input on strategy and a clear POV on creative work.
- Experience and palpable passion for building great content marketing programs that are unique and scalable.
- Demonstrated ability to prioritize and drive results.
Personality Attributes
- Passionate and curious about marketing, brands, and entertainment.
- Strategic, forward-thinker, extremely organized, effective communicator, and thrive in a fast‑paced environment.
- A passion for both deal‑making and creative marketing.
- Has a record of cultivating relationships and a deep level of respect with top brand marketers.
- Capable of working independently as well as part of a broader team.
- A highly organized individual who thrives in a sometimes ambiguous environment.
- Someone who is comfortable with and thrives in a fast paced, sometimes ambiguous, role where they are able to seek input from colleagues and make quick decisions.
- A dynamic presenter who can captivate and communicate effectively with senior executives, showrunners, filmmakers, and partner leadership.
- Can organize, clarify and communicate complex ideas quickly, succinctly and accurately.
- High level of intellectual curiosity with the ability to demonstrate strong judgment in the face of ambiguity.
- Agile, goal-oriented, driven to succeed and always up for a challenge.
- Has a passion for unique and innovative marketing campaigns.
- Can flourish in our unique company culture.
This role will be a huge opportunity to be at the forefront of defining and growing our brand partnerships offering off the back of our rapidly expanding ads tier. One that not only continues to prove how Netflix is the most innovative entertainment company in the world but also helps to deliver and grow an important new revenue stream for the business.
Manager, Brand Partnerships UK & Pan-Regional employer: Netflix, Inc.
At Netflix, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters creativity and innovation. Our employees benefit from unparalleled growth opportunities within the fast-paced entertainment industry, particularly in our London office, where collaboration with top brands leads to impactful marketing campaigns. Join us to be part of a team that not only values your contributions but also empowers you to shape the future of brand partnerships in a rapidly evolving landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Brand Partnerships UK & Pan-Regional
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Netflix, Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Netflix, Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Netflix, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Netflix, Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Manager, Brand Partnerships UK & Pan-Regional
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Netflix, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Netflix, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Netflix, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Netflix, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Netflix, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Netflix, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
