Manager, Brand Strategy- Marketing Partnerships UK in City of Westminster

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

The Brand Creative Studio is an in-house team dedicated to identifying and creating culturally relevant and commercially rewarding ways for Netflix, and our partners, to delight our fans - in the UK and across EMEA. With a team of specialists across Strategy, Creative, Design and Production, we develop culturally impactful campaigns in partnership with creatively ambitious and loved brands (e.g. Just Eat, KFC, e.l.f. Beauty), that live both within and outside of the Netflix ecosystem.

We are seeking a Brand/Creative Strategist with experience working on brands from various categories. The role will focus on developing and leading end-to-end creative strategy for many of our Brand Partnerships in the UK, as well as helping the team explore the future of brand and entertainment partnerships. You will own creative campaigns for Netflix UK's major Brand Partnerships on key titles - pitching, developing and executing creative for partner programs that will help us deepen fan engagement and create conversation around our biggest and most-loved content as it launches.

This will involve working closely with our EMEA Marketing Partnerships Strategy Lead, as well as our wider cross-functional team of marketers in our partners' businesses, across a range of categories and top-tier Creative and Media agencies. While this role will be based in, and focused on Brand Partnerships in, the UK - we are a collaborative team across EMEA, and there will be plenty of opportunities to work with our other key markets and business units.

Key responsibilities:

• Building the strategic vision for key brand partnerships, across a selection of titles launching in the UK
• Extracting insights from partners and internal marketing teams to develop and steer the strategic & creative vision into ideas that fans will love and engage with
• Writing strategies and briefs, and building foundational concepts that reflect the strategic intersection between the partner and the title or IP
• Providing guidance and feedback to creative partners, both internal and external
• Collaboration with cross-functional teams including Title Marketing, Ads Measurement, Consumer Products, Consumer Insight and Content
• Development of memos that can provide clear, ambitious and articulate thinking to inform and guide major decisions or voice opinions that can be shared within the broader Netflix Marketing Org (and sometimes beyond)

Requirements:

• 8 or more years of experience as a brand strategist/consultant or similarly strategic role (can be at a brand or creative agency)
• Belief in the power of strategy to help unlock effective creative thinking and solutions
• Demonstrated experience leading and driving creative strategy with well-known brands and their leaders
• Demonstrated ability to use research, insights and analytics to inform strategy; demonstrated ability to prioritize and drive results
• Effective presentation skills and strong communication skills
• Comfortable collaborating with senior executives from inside and outside of Netflix
• Clear and articulate writer, who is comfortable crafting a narrative and evidencing a point of view, often developing points of view despite some ambiguity or uncertainty

Attributes:

• A strong interest in entertainment and brands & concepting unique marketing campaigns
• Strategic, forward-thinking, highly organized, effective communicator, and able to adapt to a dynamic environment
• Able to work independently as well as part of a broader team
• High level of curiosity with the desire to rise to the occasion in the face of ambiguity
• Resilience and perseverance
• Can flourish in our unique company culture

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams.