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For Companies At a Glance
- Tasks: Create and implement exciting marketing campaigns for games and brands.
- Company: Join a leading internet tech company transforming gaming experiences.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Why this job: Be part of innovative projects that blend culture, education, and gaming.
- Qualifications: Bachelor’s degree, passion for games, and social media savvy.
- Other info: Collaborative team atmosphere with a focus on creativity and resilience.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Overview
As a leading internet technology company based in China, NetEase, Inc. (NASDAQ: NTES and HKEX:9999, “NetEase”) provides premium online services centered around content creation. With extensive offerings across its expanding gaming ecosystem, the Company develops and operates some of China’s most popular and longest-running mobile and PC games. Powered by industry-leading in-house R&D capabilities in China and globally, NetEase creates superior gaming experiences, inspires players, and passionately delivers value for its thriving community worldwide. By infusing play with culture and education with technology, NetEase transforms gaming into a meaningful vehicleto build a more entertaining and enlightened world.
NetEase’s ESG initiatives are among the best in the global media and entertainment industry, earning it a distinction as one of theS&P Global Industry Movers and an “A” rating from MSCI. For more information, please visit:http://ir.netease.com/
Responsibilities
- Develop and implement IP collaboration strategies and plans according to product milestones and needs.
- Responsible for cross-industry brand partnerships, driving brand integrations both inside and outside the game.
- Conduct market research for project expansion to identify suitable partners for online and offline promotions.
- Plan communication strategies for brand and IP collaborations and take accountability for the effectiveness of partnership campaigns.
Requirements
- Bachelor’s degree or above, with a strong passion for games.
- Familiarity with the content andviral mechanisms of major overseas social media platforms, possessing a keen sense of popular trends and trending memes in international markets, and the ability to transform trending topics into creative ideas.
- Possess certain brand and media resources.
- Ability to review campaign performance by integrating marketing activities, product conversion, and user research data,and optimize future promotional efforts accordingly.
- Strong learning and execution skills; open-minded and inclusive in cross-cultural communication, with excellent teamwork spirit and resilience under pressure.
- Fluent in English, capable of using it as awa working language.
Apply for this job
To apply, please submit your resume/CV. (Note: The original application form content has been omitted to focus on core job information.)
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Marketing Campaign (IP/Branding) employer: NetEase Games
Contact Detail:
NetEase Games Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Campaign (IP/Branding)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your passion for gaming! When you get the chance to chat with potential employers, share your favourite games and how they inspire your marketing ideas. It’s all about making that personal connection.
✨Tip Number 3
Be proactive! Don’t just wait for job postings; reach out to companies you admire, like NetEase, and express your interest. A well-timed email can make a huge difference.
✨Tip Number 4
Keep learning and adapting! Stay updated on the latest trends in gaming and marketing. Use resources like StudySmarter to sharpen your skills and show employers you’re committed to growth.
We think you need these skills to ace Marketing Campaign (IP/Branding)
Some tips for your application 🫡
Show Your Passion for Gaming: Make sure to highlight your love for games in your application. We want to see how your enthusiasm aligns with our mission of creating superior gaming experiences. Share any relevant projects or experiences that showcase your passion!
Tailor Your CV: Don’t just send a generic CV! We’re looking for candidates who can demonstrate their understanding of IP collaboration and brand partnerships. Make sure to tweak your CV to reflect the skills and experiences that match the job description.
Be Creative in Your Cover Letter: Your cover letter is your chance to shine! Use it to show off your creativity and how you can transform trending topics into innovative ideas. We love seeing unique perspectives, so don’t hold back!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets noticed by our team. Plus, it shows us you’re serious about joining our community!
How to prepare for a job interview at NetEase Games
✨Know Your Stuff
Before the interview, dive deep into NetEase's games and their unique features. Familiarise yourself with their IP collaboration strategies and think about how you can contribute to their brand partnerships. Showing that you understand their products will impress the interviewers.
✨Showcase Your Creativity
Since the role involves transforming trending topics into creative ideas, come prepared with examples of how you've done this in the past. Think of specific campaigns or projects where you successfully integrated popular trends into marketing strategies.
✨Market Research is Key
Be ready to discuss your approach to market research. Highlight any tools or methods you use to identify suitable partners for promotions. This shows that you can effectively contribute to project expansion and brand collaborations.
✨Cultural Awareness Matters
Given the international scope of the role, demonstrate your understanding of cross-cultural communication. Share experiences where you've worked with diverse teams or adapted strategies for different markets. This will show your open-mindedness and teamwork spirit.
