At a Glance
- Tasks: Create and execute exciting marketing campaigns for games and brand partnerships.
- Company: Join a dynamic gaming company passionate about innovation and creativity.
- Benefits: Competitive salary, visa sponsorship, and opportunities for professional growth.
- Other info: Collaborate with international teams and thrive in a fast-paced environment.
- Why this job: Be at the forefront of gaming trends and make an impact in the industry.
- Qualifications: Bachelor’s degree, passion for games, and strong social media savvy.
The predicted salary is between 35000 - 45000 £ per year.
Responsibilities:
- Develop and implement IP collaboration strategies and plans according to product milestones and needs.
- Responsible for cross-industry brand partnerships, driving brand integrations both inside and outside the game.
- Conduct market research for project expansion to identify suitable partners for online and offline promotions.
- Plan communication strategies for brand and IP collaborations and take accountability for the effectiveness of partnership campaigns.
Requirements:
- Bachelor’s degree or above, with a strong passion for games.
- Familiarity with the content and viral mechanisms of major overseas social media platforms, possessing a keen sense of popular trends and trending memes in international markets, and the ability to transform trending topics into creative ideas.
- Possess certain brand and media resources.
- Ability to review campaign performance by integrating marketing activities, product conversion, and user research data, and optimize future promotional efforts accordingly.
- Strong learning and execution skills; open-minded and inclusive in cross-cultural communication, with excellent teamwork spirit and resilience under pressure.
- Fluent in English, capable of using it as a working language.
- Proficiency in Chinese is preferred for this position, as daily communication and collaboration with key stakeholders and team members based in China are essential to the responsibilities of the position.
Note: All UK-based positions are eligible for visa sponsorship.
Marketing Campaign - IP/Branding in London employer: NetEase Games
Join a dynamic and innovative team that thrives on creativity and collaboration in the heart of the gaming industry. Our company offers a vibrant work culture that encourages personal growth and professional development, with opportunities to engage in exciting brand partnerships and campaigns. With a focus on inclusivity and cross-cultural communication, we provide a supportive environment where your passion for games can flourish, all while being eligible for visa sponsorship for UK-based positions.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Campaign - IP/Branding in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry through LinkedIn or social media. Join relevant groups and engage in conversations to get your name out there.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns and projects. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how your experience aligns with their goals and how you can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Campaign - IP/Branding in London
Some tips for your application 🫡
Show Your Passion for Games:Make sure to highlight your love for games in your application. We want to see that you’re not just looking for a job, but that you genuinely care about the gaming industry and its trends.
Tailor Your Application:Don’t just send a generic CV and cover letter. Take the time to customise your application to reflect how your skills and experiences align with our needs in marketing campaigns and brand partnerships.
Be Creative with Your Ideas:Since we’re all about innovation, don’t hesitate to showcase your creative side. If you have any unique ideas or past experiences that demonstrate your ability to transform trends into engaging campaigns, let us know!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role without any hiccups.
How to prepare for a job interview at NetEase Games
✨Know Your IP and Branding Inside Out
Before the interview, dive deep into the company's IP collaboration strategies and recent brand partnerships. Familiarise yourself with their games and how they integrate brands. This will show your passion for the industry and help you discuss relevant ideas during the interview.
✨Show Off Your Market Research Skills
Prepare to discuss your experience with market research and how you've identified potential partners in the past. Bring examples of successful campaigns you've worked on, especially those that involved cross-industry collaborations. This will demonstrate your ability to drive brand integrations effectively.
✨Stay Trendy and Creative
Brush up on current trends and viral content on major social media platforms. Be ready to share how you can transform these trends into creative marketing ideas. This will highlight your understanding of popular culture and your ability to engage audiences in innovative ways.
✨Communicate Effectively Across Cultures
Since this role involves collaboration with stakeholders in China, practice discussing your cross-cultural communication skills. If you speak Chinese, mention it! Show that you're open-minded and inclusive, which is crucial for teamwork in a diverse environment.
