At a Glance
- Tasks: Create and implement exciting brand partnerships and IP strategies for gaming.
- Company: Join a dynamic gaming company that thrives on creativity and collaboration.
- Benefits: Competitive salary, visa sponsorship, and opportunities for professional growth.
- Other info: Work in a vibrant team with diverse cultures and excellent career prospects.
- Why this job: Be at the forefront of gaming trends and make an impact in the industry.
- Qualifications: Bachelor’s degree, passion for games, and strong social media savvy.
The predicted salary is between 45000 - 60000 £ per year.
Responsibilities
- Develop and implement IP collaboration strategies and plans according to product milestones and needs.
- Responsible for cross-industry brand partnerships, driving brand integrations both inside and outside the game.
- Conduct market research for project expansion to identify suitable partners for online and offline promotions.
- Plan communication strategies for brand and IP collaborations and take accountability for the effectiveness of partnership campaigns.
Requirements
- Bachelor’s degree or above, with a strong passion for games.
- Familiarity with the content and viral mechanisms of major overseas social media platforms, possessing a keen sense of popular trends and trending memes in international markets, and the ability to transform trending topics into creative ideas.
- Possess certain brand and media resources.
- Ability to review campaign performance by integrating marketing activities, product conversion, and user research data, and optimise future promotional efforts accordingly.
- Strong learning and execution skills; open-minded and inclusive in cross-cultural communication, with excellent teamwork spirit and resilience under pressure.
- Fluent in English, capable of using it as a working language.
- Proficiency in Chinese is preferred for this position, as daily communication and collaboration with key stakeholders and team members based in China are essential to the responsibilities of the position.
Note: All UK-based positions are eligible for visa sponsorship.
Global Brand Partnerships & IP Campaign Strategist in London employer: NetEase Games
As a Global Brand Partnerships & IP Campaign Strategist, you will thrive in a dynamic and innovative environment that champions creativity and collaboration. Our company offers a vibrant work culture that values diversity and encourages professional growth through continuous learning opportunities. Located in the UK, we provide competitive benefits and the unique advantage of visa sponsorship for eligible positions, making us an excellent employer for those seeking meaningful and rewarding careers in the gaming industry.
StudySmarter Expert Advice🤫
We think this is how you could land Global Brand Partnerships & IP Campaign Strategist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry through LinkedIn or social media. Don’t be shy—ask for informational interviews or advice. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for games! When you get the chance to chat with potential employers, share your favourite gaming experiences and how they inspire your work. This will help you stand out as someone who truly gets the culture.
✨Tip Number 3
Be ready to discuss trends! Brush up on the latest viral memes and social media buzz. Being able to talk about how these trends can be integrated into brand partnerships will show you’re on the ball and ready to contribute.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Global Brand Partnerships & IP Campaign Strategist in London
Some tips for your application 🫡
Show Your Passion for Games:When writing your application, let your love for games shine through! Share specific examples of how gaming has influenced your life or career, and why you're excited about the role at StudySmarter.
Highlight Your Brand Partnership Experience:Make sure to detail any previous experience you have with brand partnerships. We want to see how you've successfully driven integrations and what strategies you've implemented in the past.
Be Trend-Savvy:Since understanding trends is key for this role, mention any relevant experience you have with social media and how you've used trending topics to create engaging campaigns. Show us you know what's hot!
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to match the job description. Use keywords from the listing to demonstrate that you’re the perfect fit for the Global Brand Partnerships & IP Campaign Strategist role.
How to prepare for a job interview at NetEase Games
✨Know Your IP Inside Out
Before the interview, dive deep into the company's IPs and their past collaborations. Understand how they integrate brands within their games and be ready to discuss specific examples of successful partnerships. This shows your genuine interest and helps you stand out.
✨Showcase Your Trend Savvy
Familiarise yourself with current trends on major social media platforms. Be prepared to share how you would leverage these trends for brand partnerships. Bring examples of viral campaigns that inspired you and explain how you could adapt them for the company’s needs.
✨Data-Driven Mindset
Brush up on your analytical skills! Be ready to discuss how you would measure the success of partnership campaigns using data. Think about how you can integrate marketing activities and user research to optimise future efforts, and be prepared to share any relevant experiences.
✨Cultural Awareness is Key
Since this role involves cross-cultural communication, demonstrate your understanding of different markets, especially in China. If you speak Chinese, mention it! Share any experiences you've had working in diverse teams or with international partners to highlight your adaptability.
