At a Glance
- Tasks: Create and implement exciting brand partnerships and IP strategies for games.
- Company: Join a dynamic gaming company that thrives on creativity and collaboration.
- Benefits: Competitive salary, visa sponsorship, and opportunities for professional growth.
- Other info: Work in a vibrant team with diverse cultures and excellent career prospects.
- Why this job: Be at the forefront of gaming trends and make an impact in the industry.
- Qualifications: Bachelor’s degree, passion for games, and strong social media savvy.
The predicted salary is between 50000 - 70000 £ per year.
Responsibilities
- Develop and implement IP collaboration strategies and plans according to product milestones and needs.
- Responsible for cross-industry brand partnerships, driving brand integrations both inside and outside the game.
- Conduct market research for project expansion to identify suitable partners for online and offline promotions.
- Plan communication strategies for brand and IP collaborations and take accountability for the effectiveness of partnership campaigns.
Requirements
- Bachelor’s degree or above, with a strong passion for games.
- Familiarity with the content and viral mechanisms of major overseas social media platforms, possessing a keen sense of popular trends and trending memes in international markets, and the ability to transform trending topics into creative ideas.
- Possess certain brand and media resources.
- Ability to review campaign performance by integrating marketing activities, product conversion, and user research data, and optimise future promotional efforts accordingly.
- Strong learning and execution skills; open-minded and inclusive in cross-cultural communication, with excellent teamwork spirit and resilience under pressure.
- Fluent in English, capable of using it as a working language.
- Proficiency in Chinese is preferred for this position, as daily communication and collaboration with key stakeholders and team members based in China are essential to the responsibilities of the position.
Note: All UK-based positions are eligible for visa sponsorship.
Global Brand Partnerships & IP Campaign Strategist employer: NetEase Games
As a Global Brand Partnerships & IP Campaign Strategist, you will thrive in a dynamic and innovative environment that champions creativity and collaboration. Our company offers a vibrant work culture that values diversity and encourages professional growth through continuous learning opportunities. Located in the UK, we provide competitive benefits and the unique advantage of visa sponsorship for eligible positions, making us an excellent employer for those seeking meaningful and rewarding careers in the gaming industry.
StudySmarter Expert Advice🤫
We think this is how you could land Global Brand Partnerships & IP Campaign Strategist
✨Tip Number 1
Network like a pro! Reach out to people in the industry through LinkedIn or attend gaming events. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your passion for games! When you get the chance to chat with potential employers, share your favourite games and how they inspire your ideas. This will help you stand out as someone who truly gets the culture.
✨Tip Number 3
Be ready to discuss trends! Brush up on the latest viral memes and social media buzz. Being able to talk about how these can be integrated into brand partnerships will show you're on the ball and ready to contribute.
✨Tip Number 4
Apply through our website! We love seeing applications that come directly from our platform. It shows you're keen and makes it easier for us to keep track of your application.
We think you need these skills to ace Global Brand Partnerships & IP Campaign Strategist
Some tips for your application 🫡
Show Your Passion for Games:When writing your application, let your love for games shine through! Share specific examples of how gaming has influenced your life or career. We want to see that you’re not just applying for a job, but that you genuinely care about the industry.
Highlight Your Brand Partnership Experience:Make sure to detail any previous experience you have with brand partnerships or collaborations. We’re looking for someone who can drive integrations effectively, so share your successes and what you learned from them. This will help us see how you can contribute to our team!
Be Trend-Savvy:Since we’re all about staying ahead of the curve, mention any trends or viral content you’ve noticed in the gaming or social media space. Show us how you can turn these trends into creative ideas for campaigns. We love innovative thinkers!
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to match the job description. Highlight relevant skills and experiences that align with our needs. Remember, we want to see how you fit into our vision at StudySmarter!
How to prepare for a job interview at NetEase Games
✨Know Your IP Inside Out
Before the interview, dive deep into the company's IPs and their past collaborations. Understand how they integrate brands within their games and be ready to discuss specific examples of successful partnerships. This shows your genuine interest and helps you stand out.
✨Showcase Your Trend Savvy
Familiarise yourself with current trends on major social media platforms. Be prepared to share how you would leverage these trends for brand partnerships. Bring ideas on how to transform trending topics into creative campaigns that resonate with the target audience.
✨Data-Driven Mindset
Brush up on your analytical skills! Be ready to discuss how you would review campaign performance using marketing data and user research. Highlight any past experiences where you optimised promotional efforts based on data insights.
✨Cultural Awareness is Key
Since this role involves cross-cultural communication, demonstrate your understanding of different markets, especially in China. If you speak Chinese, mention it! Share any experiences you've had working in diverse teams or with international partners to showcase your adaptability.
