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- Tasks: Create engaging content and drive marketing campaigns for a leading gaming company.
- Company: Join NetEase Games, a top internet tech company transforming gaming experiences.
- Benefits: Competitive salary, visa sponsorship, and opportunities for professional growth.
- Other info: Work in a dynamic environment with a focus on user-driven content creation.
- Why this job: Be part of a creative team that shapes the future of gaming and content.
- Qualifications: Bachelor's degree, experience in content operations, and strong project leadership skills.
The predicted salary is between 30000 - 40000 ÂŁ per year.
About NetEase Games: As a leading internet technology company based in China, NetEase, Inc. (NASDAQ: NTES and HKEX: 9999, “NetEase”) provides premium online services centered around content creation. With extensive offerings across its expanding gaming ecosystem, the Company develops and operates some of China’s most popular and longest-running mobile and PC games. Powered by industry-leading in-house R&D capabilities in China and globally, NetEase creates superior gaming experiences, inspires players, and passionately delivers value for its thriving community worldwide. By infusing play with culture and education with technology, NetEase transforms gaming into a meaningful vehicle to build a more entertaining and enlightened world. NetEase’s ESG initiatives are among the best in the global media and entertainment industry, earning it a distinction as one of the S&P Global Industry Movers and an “A” rating from MSCI.
Responsibilities:
- Responsible for building the product content ecosystem, deeply understanding and analyzing the player-driven creative ecosystem.
- Plan marketing campaigns based on product features, user insights, and trending topics, participate in execution, and take accountability for communication results.
- Oversee and manage the development of the player UGC ecosystem, optimize ecosystem operation strategies, design omni-channel player ecosystem operation plans, and drive implementation.
- Monitor and analyze content operation data, employ various operational methods to enhance business objectives, and take responsibility for multiple metrics such as content creation, consumption, and traffic acquisition.
- Establish and maintain relationships with high-quality content creators, conduct periodic user research, and optimize the content ecosystem.
Requirements:
- Bachelor's degree or above, with the ability to use English as a working language.
- Experience in overseas content creator operations and building overseas content ecosystems is preferred.
- Deep understanding and insights into content formats and creation ecosystems such as short/long videos and live streaming, strong content comprehension, and user empathy, with the ability to drive business growth from a user-centric perspective.
- Platform-oriented mindset, with experience in user, creator, and content operations, skilled in retrospectives, and result-and data-driven approach.
- Strong sense of ownership, excellent project leadership skills, capable of handling multitasking, and independently solve problems with self-driven motivation.
- Proficiency in Chinese is preferred for this position, as daily communication and collaboration with key stakeholders and team members based in China are essential to the responsibilities of the position.
Note: All UK-based positions are eligible for visa sponsorship.
Content Marketing employer: NetEase Games
Contact Detail:
NetEase Games Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to NetEase Games. Use platforms like LinkedIn to connect and engage with content creators and marketing professionals. You never know who might help you land that interview!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best content marketing projects. Whether it's videos, blogs, or campaigns, having tangible examples of your work can really set you apart from the competition.
✨Tip Number 3
Prepare for the interview by researching NetEase Games thoroughly. Understand their gaming ecosystem and recent initiatives. This will not only impress them but also help you tailor your answers to show how you can contribute to their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Good luck!
We think you need these skills to ace Content Marketing
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Content Marketing role. Highlight your relevant experience in content creation and marketing campaigns, and show us how you understand player-driven ecosystems.
Showcase Your Creativity: We love innovative thinkers! Include examples of past projects or campaigns where you've used creative strategies to engage users. This will help us see your potential in building a vibrant content ecosystem.
Be Data-Driven: Since we focus on metrics, share any experiences where you've used data to drive decisions or improve content performance. Show us how you can analyse and optimise content operations effectively.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at NetEase Games
✨Know Your Stuff
Before the interview, dive deep into NetEase Games and their content ecosystem. Familiarise yourself with their games, marketing strategies, and recent campaigns. This will not only show your genuine interest but also help you tailor your answers to align with their goals.
✨Showcase Your Creativity
Since the role involves building a player-driven creative ecosystem, come prepared with examples of past marketing campaigns or content strategies you've developed. Highlight how you used user insights to drive engagement and results, as this will resonate well with their focus on user-centric approaches.
✨Data is Your Best Friend
Be ready to discuss how you've used data to inform your decisions in previous roles. Whether it's analysing content performance or optimising marketing strategies, demonstrating a strong grasp of metrics will show that you're result-driven and capable of enhancing business objectives.
✨Cultural Fit Matters
NetEase values a blend of culture and technology in gaming. Be prepared to discuss how you can contribute to this vision. Share your thoughts on how gaming can be a vehicle for education and entertainment, and how you can help build a more engaging community through your content marketing efforts.