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- Tasks: Lead and evolve our global CRM strategy for online gaming, focusing on player engagement.
- Company: Join GIMO, a top marketing agency in the iGaming industry, partnering with brands like NetBet.
- Benefits: Enjoy hybrid working, generous bonuses, private health insurance, and fun social activities.
- Why this job: Be part of a dynamic team driving player growth in a fast-paced, innovative environment.
- Qualifications: 5+ years in CRM marketing, preferably in gambling, with strong leadership and analytical skills.
- Other info: Fluency in additional languages is a plus; we value diversity and inclusivity.
The predicted salary is between 36000 - 60000 £ per year.
Location: Hybrid- London/ Malta
About GIMO: Global Interactive Marketing Online (GIMO) is a London-based leading independent marketing agency and software developer within the iGaming industry. GIMO works in close partnership with leading global gaming brands such as NetBet, 777, and betFIRST.
About Netbet Brand: Since 2006, NetBet has delivered the ultimate online casino and sportsbook experience for its players across the globe. Alongside sports betting and casino, players have also enjoyed Lotto, Live Casino, and Poker products. With access to multiple languages across all its registered markets, thousands of industry-leading casino games, and daily sports events, NetBet has evolved into one of the world’s favourite online gaming brands. NetBet provides users with a friendly environment, total security, and reliable navigation.
Role: We are looking for a Global CRM Marketing Manager to own and evolve our end-to-end CRM strategy across all products and markets. You’ll lead the CRM vision and execution, ensuring localised, compliant, and engaging player experiences across our markets. Your focus will be to drive active player growth, retention, and LTV through seamless, personalised communication across CRM channels and onsite loyalty and offers.
Duties and Responsibilities:
- Own the global CRM strategy aligning with product, compliance, acquisition marketing and regional teams. Ensuring CRM aligns with regulatory frameworks (e.g., GDPR, AML, local gambling laws).
- Define the player lifecycle journey: onboarding, retention, churn, cross-sell, and reactivation.
- Collaborate with Country Managers and teams to ensure local relevance and tone.
- Drive optimisation of multi-channel campaigns (email, push, SMS, in-app) through A/B testing and segmentation.
- Set CRM KPIs and own monthly/quarterly CRM performance reports.
- Leverage data to enhance personalisation and predict player behavior.
- Manage and support the team of CRM planners and executives with frameworks, tools, and creative best practices.
- Drive cross-functional collaboration with analytics, product, acquisition, VIP, CS and external partners.
Person Specifications:
- 5+ years of experience in CRM marketing within the gambling industry.
- Proven leadership of CRM strategy across multiple countries and products.
- Deep understanding of CRM channels (email, SMS, push, in-app) and segmentation best practices.
- Familiarity with iGaming regulations in major EU markets (UKGC, ADM, HGC, ONJN, etc.).
- Strong experience with CRM platforms and tools - specifically Optimove and Braze will be an added bonus.
- Highly analytical – able to define KPIs, assess performance, and optimize campaigns.
- Exceptional communication and team leadership skills.
- Fluent in English; speaking Italian, Romanian, Danish, Greek, German or Finnish will be highly preferred.
Our generous UK benefits package includes:
- Hybrid working
- Work from abroad up to 4 weeks/ year.
- End of year discretionary Bonus
- Pension Scheme
- Private Health Insurance
- Pizza and drinks every Friday.
- Perkbox
- Employee Wellbeing
- Learning and Development Programmes
- Staff social engagement activities
More benefits are available and will be discussed once successful. These benefits are applicable to UK based candidates.
“GIMO is committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
Personal data are processed in accordance with EU and UK GDPR and our Privacy Policy, which is available here [ https://www.gimo.co.uk/gimo-privacy-policy/]. CVs are retained for 12 months, and we may contact you regarding other suitable roles during this period.”
CRM Marketing Manager- Online Gaming/Casino employer: NetBet
Contact Detail:
NetBet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Manager- Online Gaming/Casino
✨Tip Number 1
Familiarise yourself with the iGaming industry and its regulations, especially in the EU markets. Understanding the compliance landscape will not only help you in interviews but also demonstrate your commitment to the role.
✨Tip Number 2
Network with professionals in the CRM marketing space, particularly those who have experience in the gambling sector. Attend industry events or webinars to make connections that could lead to valuable insights or referrals.
✨Tip Number 3
Showcase your analytical skills by preparing examples of how you've used data to drive CRM strategies in previous roles. Be ready to discuss specific KPIs you've set and how you've optimised campaigns based on performance.
✨Tip Number 4
Research GIMO and NetBet thoroughly. Understand their brand values, player demographics, and current marketing strategies. Tailoring your discussions around their specific needs will set you apart from other candidates.
We think you need these skills to ace CRM Marketing Manager- Online Gaming/Casino
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM marketing, especially within the gambling industry. Emphasise your leadership roles and any specific achievements related to player retention and growth.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the iGaming sector and GIMO's role within it. Discuss how your skills align with their needs, particularly in driving CRM strategies and optimising multi-channel campaigns.
Showcase Analytical Skills: In your application, provide examples of how you've used data to enhance personalisation and predict player behaviour. Mention specific KPIs you've set and how you assessed campaign performance.
Highlight Regulatory Knowledge: Demonstrate your familiarity with iGaming regulations in major EU markets. This is crucial for the role, so mention any relevant experience or knowledge of compliance frameworks like GDPR and local gambling laws.
How to prepare for a job interview at NetBet
✨Understand the iGaming Landscape
Familiarise yourself with the online gaming and casino industry, especially the key players like NetBet. Knowing the latest trends and regulations will show your passion and preparedness for the role.
✨Showcase Your CRM Expertise
Be ready to discuss your previous experience in CRM marketing, particularly within the gambling sector. Highlight specific campaigns you've managed and the results achieved, focusing on metrics that demonstrate your impact.
✨Demonstrate Analytical Skills
Prepare to talk about how you leverage data to enhance personalisation and predict player behaviour. Discuss any tools or platforms you've used, such as Optimove or Braze, and how they contributed to your success.
✨Emphasise Team Collaboration
Since the role involves cross-functional collaboration, be prepared to share examples of how you've worked effectively with different teams. Highlight your communication skills and ability to lead a team towards achieving common goals.
