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- Tasks: Lead and evolve the global CRM strategy for an exciting online gaming brand.
- Company: Join GIMO, a top independent marketing agency in the iGaming industry, partnering with leading brands.
- Benefits: Enjoy hybrid working, generous bonuses, private health insurance, and fun social activities.
- Why this job: Be part of a dynamic team driving player engagement and growth in a fast-paced environment.
- Qualifications: 5+ years in CRM marketing, preferably in gambling, with strong leadership and analytical skills.
- Other info: Fluency in additional languages is a plus; work from abroad options available.
The predicted salary is between 36000 - 60000 £ per year.
Location: Hybrid- London/ Malta
About GIMO: Global Interactive Marketing Online (GIMO) is a London-based leading independent marketing agency and software developer within the iGaming industry. GIMO works in close partnership with leading global gaming brands such as NetBet, 777, and betFIRST.
Role: We are looking for a Global CRM Marketing Manager to own and evolve our end-to-end CRM strategy across all products and markets. You’ll lead the CRM vision and execution, ensuring localised, compliant, and engaging player experiences across our markets. Your focus will be to drive active player growth, retention, and LTV through seamless, personalised communication across CRM channels and onsite loyalty and offers.
Duties and Responsibilities:
- Own the global CRM strategy aligning with product, compliance, acquisition marketing and regional teams. Ensuring CRM aligns with regulatory frameworks (e.g., GDPR, AML, local gambling laws).
- Define the player lifecycle journey: onboarding, retention, churn, cross-sell, and reactivation.
- Collaborate with Country Managers and teams to ensure local relevance and tone.
- Drive optimisation of multi-channel campaigns (email, push, SMS, in-app) through A/B testing and segmentation.
- Set CRM KPIs and own monthly/quarterly CRM performance reports.
- Leverage data to enhance personalisation and predict player behavior.
- Manage and support the team of CRM planners and executives with frameworks, tools, and creative best practices.
- Drive cross-functional collaboration with analytics, product, acquisition, VIP, CS and external partners.
Person Specifications:
- 5+ years of experience in CRM marketing within the gambling industry.
- Proven leadership of CRM strategy across multiple countries and products.
- Deep understanding of CRM channels (email, SMS, push, in-app) and segmentation best practices.
- Familiarity with iGaming regulations in major EU markets (UKGC, ADM, HGC, ONJN, etc.).
- Strong experience with CRM platforms and tools - specifically Optimove and Braze will be an added bonus.
- Highly analytical – able to define KPIs, assess performance, and optimize campaigns.
- Exceptional communication and team leadership skills.
- Fluent in English; speaking Italian, Romanian, Danish, Greek, German or Finnish will be highly preferred.
Our generous UK benefits package includes:
- Hybrid working
- Work from abroad up to 4 weeks/ year.
- End of year discretionary Bonus
- Pension Scheme
- Private Health Insurance
- Pizza and drinks every Friday.
- Perkbox
- Employee Wellbeing
- Learning and Development Programmes
- Staff social engagement activities
More benefits are available and will be discussed once successful. These benefits are applicable to UK based candidates.
“GIMO is committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
Personal data are processed in accordance with EU and UK GDPR and our Privacy Policy, which is available here [ https://www.gimo.co.uk/gimo-privacy-policy/]. CVs are retained for 12 months, and we may contact you regarding other suitable roles during this period.”
CRM Marketing Manager- Online Gaming/Casino employer: NetBet
Contact Detail:
NetBet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Manager- Online Gaming/Casino
✨Tip Number 1
Familiarise yourself with the iGaming industry and its regulations, especially in the EU markets. Understanding the legal landscape will not only help you in interviews but also demonstrate your commitment to compliance and player protection.
✨Tip Number 2
Showcase your experience with CRM platforms like Optimove and Braze. If you have worked with these tools, be ready to discuss specific campaigns you've managed and the results achieved, as this will highlight your hands-on expertise.
✨Tip Number 3
Prepare to discuss your approach to personalisation in CRM strategies. Think of examples where you've successfully tailored communications to different player segments, as this is crucial for driving engagement and retention.
✨Tip Number 4
Network with professionals in the iGaming sector, especially those involved in CRM marketing. Engaging with industry peers can provide insights into current trends and may even lead to referrals or recommendations for the role.
We think you need these skills to ace CRM Marketing Manager- Online Gaming/Casino
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM marketing, particularly within the gambling industry. Emphasise your leadership roles and any specific achievements related to player retention and growth.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the iGaming sector and your passion for CRM marketing. Mention how your skills align with the responsibilities outlined in the job description, such as driving multi-channel campaigns and collaborating with cross-functional teams.
Highlight Regulatory Knowledge: Since the role requires familiarity with iGaming regulations, ensure you mention any relevant experience or knowledge of compliance frameworks like GDPR and local gambling laws in your application.
Showcase Analytical Skills: Demonstrate your analytical capabilities by including examples of how you've defined KPIs, assessed performance, and optimised campaigns in previous roles. This will show your potential employer that you can leverage data effectively.
How to prepare for a job interview at NetBet
✨Understand the iGaming Landscape
Familiarise yourself with the iGaming industry, especially the regulations and compliance aspects. Knowing about GDPR, AML, and local gambling laws will show your commitment to the role and help you discuss how you can align CRM strategies with these frameworks.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive CRM strategies in the past. Be ready to share specific examples of KPIs you've set, how you've assessed performance, and the optimisations you've implemented based on your findings.
✨Demonstrate Leadership Experience
As a Global CRM Marketing Manager, you'll need to lead a team. Highlight your previous leadership roles, focusing on how you've managed teams, collaborated cross-functionally, and driven successful campaigns across multiple countries.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and ability to handle real-world scenarios. Think of examples where you've successfully navigated challenges in CRM marketing, particularly in the gambling sector, and be ready to explain your thought process.
