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- Tasks: Create and optimise CRM strategies to enhance user experience in online gaming.
- Company: Join NetBet, a leading online casino and sportsbook since 2006, known for its diverse gaming options.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a dynamic team focused on customer satisfaction and innovative gaming solutions.
- Qualifications: 3+ years in CRM within sports betting; Danish speaking; marketing/business degree preferred.
- Other info: NetBet values diversity and encourages applications from all backgrounds.
The predicted salary is between 36000 - 60000 £ per year.
Location: Malta/ London - Hybrid
About Netbet: Since 2006, NetBet has delivered the ultimate online casino and sportsbook experience for its players across the globe. Alongside sports betting and casino, players have also enjoyed Lotto, Live Casino, and Poker products. With access to multiple languages across all its registered markets, thousands of industry-leading casino games, and daily sports events, NetBet has evolved into one of the world’s favourite online gaming brands. NetBet provides users with a friendly environment, total security, and reliable navigation. Its features are recognised by flagship organisations specialising in regulating and controlling online gaming sites. To enrich player trust and protection, NetBet has several gaming licences from across the world including MGA, UK, Denmark, Greece, France, Romania, Germany and Italy. This ensures that NetBet operates in line with the rules and regulations of each jurisdiction and that players receive the best possible service.
The Role: Reporting to the CRM Manager you will be responsible for creating, managing and optimising the CRM strategy. This is a great opportunity for someone to prioritise customer focus and proactively look for ways to improve the user experience. Aim to ensure that CRM strategies are in line with the company's objectives, while working closely with relevant departments to ensure that all campaigns perform best.
Duties and Responsibilities:
- Create strategies for conversion, retention, and reactivation for our casino, poker and/or sport product as well as the execution of CRM campaigns.
- You are a long-term planner that stands out for the study of the different customer segments, life cycle and user experience, to optimise the user experience to achieve a longer life cycle and increase ROI.
- Improving the customer experience is key, this is possible by monitoring segmented and targeted CRM campaigns, measuring ROI, prioritising resources, optimising costs, and enabling continuous improvement in customer conversion, retention, and reactivation.
- This is only possible when we work together as a team, and you will be in touch with most departments, from development, design, customer support, BI, and more.
- Data will be your right hand, giving you visibility into KPIs with a focus on customer activity, retention, and value, allowing you to constantly evaluate and improve customer segmentation.
- It will also help when conducting market research to follow trends within the online gambling industry.
- We expect you to also ensure that the CRM systems used meet our objectives and present the necessary solutions, working on tasks and projects ad hoc, such as implementing new tools to optimise our campaigns.
- Monitor and test the user experience, to ensure that the product and campaigns are working in an optimum way and adapt to local demands.
- Finding errors, reporting them, and following up with the responsible areas is part of improving the user experience and reaching the objectives proposed by the company.
- Provide analysis of the competition, generating insights and sharing them with the other areas and within the team.
Person Specifications:
- Must have minimum 3 years plus CRM experience within sports betting and iGaming Industry.
- Experience using Optimove will be preferable or similar platform.
- Must be Danish speaking.
- Experience in running multichannel campaigns.
- Highly customer-centric with a good understanding of CRM strategies and practices.
- Knowledge and interest of online gaming products.
- Applied understanding of lifecycle development and optimisation.
- Data focused and ROI driven.
- Ability to build strong working relationships.
- A marketing/business degree level qualification or equivalent would be desirable.
- Strong communicator both written and verbally.
- Secondary language proficiency in one of our target markets is an added bonus (French, Greek, Italian, Romanian, German, Finnish).
NetBet is committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. Personal data are processed in accordance with EU and UK GDPR and our Privacy Policy.
CRM Executive - Danish speaking employer: NetBet
Contact Detail:
NetBet Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive - Danish speaking
✨Tip Number 1
Familiarise yourself with the latest trends in the iGaming industry, especially around CRM strategies. This knowledge will not only help you during interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the online gaming sector, particularly those who have experience in CRM roles. Engaging with them can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Brush up on your data analysis skills, as being data-focused is crucial for this role. Consider taking a short course or using online resources to enhance your understanding of KPIs and ROI measurement.
✨Tip Number 4
Prepare to discuss specific examples of successful CRM campaigns you've managed in the past. Highlighting your experience with multichannel campaigns will show that you're well-equipped for the responsibilities of this position.
We think you need these skills to ace CRM Executive - Danish speaking
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your CRM experience, especially within the sports betting and iGaming industry. Emphasise any relevant skills or achievements that align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer relationship management and your understanding of CRM strategies. Mention your Danish language skills and how they can benefit NetBet's diverse customer base.
Showcase Data-Driven Achievements: In your application, include specific examples of how you've used data to improve customer retention and conversion rates in previous roles. This will demonstrate your ability to meet the company's objectives.
Highlight Team Collaboration: Since the role involves working closely with various departments, mention any past experiences where you successfully collaborated with teams to achieve common goals. This will show your ability to work effectively in a team-oriented environment.
How to prepare for a job interview at NetBet
✨Know Your CRM Strategies
Make sure you have a solid understanding of CRM strategies, especially in the context of sports betting and iGaming. Be prepared to discuss how you've successfully implemented campaigns in the past and how you can apply that knowledge to improve user experience at NetBet.
✨Showcase Your Data Skills
Since data is crucial for this role, be ready to talk about your experience with data analysis and how it has influenced your decision-making in previous roles. Highlight any specific tools you've used, like Optimove, and how they helped you achieve your goals.
✨Demonstrate Customer-Centric Thinking
NetBet values a customer-focused approach, so come prepared with examples of how you've prioritised customer needs in your previous roles. Discuss how you've improved customer retention and conversion rates through targeted campaigns.
✨Prepare for Team Collaboration Questions
As this role involves working closely with various departments, be ready to discuss your experience in cross-functional teams. Share examples of how you've collaborated with others to achieve common goals and how you handle challenges in team settings.
